FAQ: Email Newsletter SENDING address
  • Email Newsletter SENDING address

    Q: Email Newsletter SENDING address
    For sending my newsletter, I have been told that I need to use an email address with my domain name in the email address. How do I go about doing this?

    A: Major email providers have changed their authentication policy which is how they verify if an email is spam or suspicious. This change affects your newsletter deliverability if your "from" address is not an email address with your domain name in it.

    The simplified reason for all of this is that you, the artist, are not sending an official bulk email as a representative of yahoo.com, gmail.com, aol.com, hotmail.com, etc. So there is no way for receiving mail servers to verify that you are allowed to be sending from such a 'general' domain (yahoo.com, gmail.com, aol.com, hotmail.com, etc.). Without getting into a lot of technical, really complicated explanations on how this works, we'd like to jump ahead to the solution for this issue.

    Be sure that your "from" address is an email address that originates from your domain (like vincent@vincentvangogh.com). This makes verification a lot simpler and you have far better chances of your subscribers actually receiving your newsletter.


    To set up a personalized email account:
    (no charge for Gold Plan members, $1.75 monthly for lower-priced plans)
    from control panel
    click on EMAIL icon (closed envelope)
    click on Click here to set up a NEW Personalized Email Account
    follow the prompts

    *****Please make a note of your email password and store it in a safe place.
    For your security, we do not store email account passwords.


    To use your personalized email account for sending your newsletters, you have 2 choices:

    (1) change the Administration Email on your account:
    from control panel
    click Gear icon - upper right corner
    click on Account Settings
    click on Email Addresses
    click on Change to the right of 'Your Primary Contact Email
    follow the prompts

    (2) If you do not want to use your personalized email account as your Admin email, and only want to use it for sending newsletters:
    login to newsletter software
    click on 'Newsletter settings'
    click on 'Email from address override'
    Enter email address
    Save Changes

    NOTE: A 'Personalized Email' is an email address that is attached to a domain name - actually having your domain name after the @ symbol in the email address.

    The above info is also discussed in this blog post:

    TAGS: cakemail sending


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