FAQ: Do you serve my site over SSL/https so my google ranking will be better?
  • Do you serve my site over SSL/https so my google ranking will be better?

    Q: Do you serve my site over SSL/https so my google ranking will be better?
    Do you serve my site over SSL/https so my google ranking will be better?

    A: You may have heard that Google is going to rank sites served over https/SSL higher than regular http sites.

    Here is a link to Google's original announcement (ironically served over standard non-ssl http):


    Here is the pertinent part: "we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content"

    Notice what that it says "1% of queries" and "carries less weight than other signals such as high quality content".

    And here is what Google's John Mueller said about it recently: "I wouldn’t expect any visible change when you move from http to https, just from that change, just from SEO reasons.....[in fact]....anytime you make significant changes in your site, change the site’s URLs, you are definitely going to see some fluctuations in the short term. So you’ll likely see some drop or some changes as we recrawl and reindex everything."

    source: https://www.seroundtable.com/google-https-rankings-19228.html

    If you are concerned about your rankings, first we would suggest that you check your current rankings with Google. You may already be ranked where you want to be. Secondly, remember that even Google is putting much more weight on "high quality content" than they are on SSL. Thirdly, Google has indicated that the "ranking boost" will only affect a very tiny fewer than 1% of queries. Chances are that whether you serve your site over SSL or not will likely not make much difference at this time.

    So does FASO currently serve my site over https/SSL?

    Currently, we do not. Standard http is more performant and faster. SSL/https requires much more resources and requires the user (the artist in this case), to purchase an annual SSL certificate. In the past there has been no reason to make an artist website slower, more expensive and more complicated.

    Does this mean my info is not secure?

    Of course not! Your info IS secure. The only thing we currently serve over standard http is your public website which contains only data you, as an artist, wish the public to see anyway. You'll notice as soon as you hit our login page to log in to your FASO account, everything switches to http/SSL.

    If you can serve FASO over SSL why can't you just serve my site the same way?

    We can, if you want your site's address to be https://data.fineartstudioonline.com.....

    In all seriousness, the reason is that in the past each domain served over SSL needs it's OWN ip address and it's own SSL certificate. That's why it added so much complication and expense. There are some more modern ways of doing it that are becoming available which may be why Google is making this move now. Unfortunately, the modern ways of doing SSL are unsupported by Windows XP and early versions of Android, so may not be an option until Windows XP and older OS usage falls even further.

    Do you plan to offer SSL in the future?

    Yes! We have been investigating ways to offer SSL in a way that is simple for our artist customers. In fact, we are currently testing solutions. We are not 100% sure how much expense it will add to the monthly charges, but are investigating several solutions and working to bring you the simplest and affordable solution possible.

    TAGS: ssl, https


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