• How can I label my visits to my site in the statistics?-

  • Tutorial for Statistics-

  • Why aren't my stats showing any data?-

  • Location of Mobile visits in stats-

  • How do I know what pages visitors are viewing?-

  • What are page views?-

  • What are unique visitors?-

  • Why do my stats show so many visitors from Reston, VA?-

  • Why do I have so many visitors from one location?-

  • How Do I Use Google Analytics with my FASO Website?-

  • How to exclude your own site visits in your Analytics-

    Q: How can I label my visits to my site in the statistics?
    How can I label my visits in FASO statistics?

    A: You can choose to track your visits on your website or set an exclusion cookie (see http://faso.com/faq.asp?CATE=27#10).

    Here's how to mark your IP address with your name so you can more easily keep track of your visits to your website:

    1. Login to Control Panel
    2. Click 'Statistics about your site's visitors' OR the GRAPH icon in top row of icons.
    3. Click 'Click here to see your FASO stats'
    OR 'Click here to continue to FASO Analytics Reports'
    4. Click on 'Visitors' (top left of menu bar)
    5. Click on your provider name in the Visitor column
    6. Review visitor detail to be sure this is you
    7. Click on 'Name this visitor'
    8. Add preferred name
    9. decide on these two options:
    - Do not log visits from this IP address.
    - Global If checked, this will apply to every site in your account (recommended). Otherwise, it will only apply to this specific site.
    10. Click Submit to save changes

    NOTE: IP addresses change fairly often, so it's not a 100% reliable means of keeping track of your visits or those of other visitors.

    Last Updated: 9/24/2013 3:29:01 PM

    Permalink to this article: http://faso.com/kb/?id=220

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    Q: Tutorial for Statistics
    How to I use the Stats? Do you have a tutorial?

    A: From control panel, click Analytics Icon (top row), then click on Detailed.

    For more information not covered here, including definitions, Twitter Analytics, and customized tracking, please visit:


    A. Visitors
    When someone visits your web site, your visitor count is incremented by one and a new visitor "session" is started. All actions taken beyond the first one are attached to that visitor session. Sessions "expire" after 30 minutes of inactivity. This means if the visitor leaves and comes back again a few hours later, or they remain on your web site but don't do anything until at least 30 minutes later, your visitor count for the day will be increased again.

    1. Visitor's Log
    This lists a log of all visitors. You can name them by clicking on the IP address and then choosing Rename. It will list the keywords/searches used to get that visitor to your site. It also gives the referring link.

    2. Action Log
    Tells you what visitors have looked at your site. It also gives the referring link.

    3. Engagements (actions)
    Takes the actions of visitors and puts them into a range. Also gives you a percentage of if this is an increase in activity or decrease in activity.

    4. Engagement Time
    Tells how long a visitor is staying on a given page. This is a good clue as to how interested they are. Also gives you a percentage of if this is an increase in activity or decrease in activity.

    5. Most Active Visitors
    Lists the top visitors by activity level. Again, you can name these visitors by clicking on the IP address. It also lists how many times they've visited.

    6. Traffic Sources
    This gives you a general break down of how visitors are arriving at your site, which we primarily calculate by analyzing a visitor's referrer data.

    * Direct - How many visitors arrived at your site with an empty referrer string. This usually means they typed in your address by hand or used a bookmark to get to your page.

    * Links - How many visitors arrived via a link from another web site, excluding search engines

    * Searches - How many visitors arrived by an external search engine

    * Media searches - How many visitors arrived from an image-specific search. Other engines and types may be supported in the future, hence the name "media", but for now we only detect Google, Yahoo, and Bing image searches.

    * Advertising - How many visitors arrived via advertisements you may be running. We determine this by looking at the domain of the referrer, or if they match a campaign you have setup in our system. If it is a major known advertising domain, or the domain matches certain patterns such as "ad", "ads", or "pagead", then we put the visitor in this category.

    * Email - How many visitors arrived via email. Only web mail is supported, however, because clicking on a link from within a program like Outlook will not send any referrer data to your site.

    * Syndication - How many visitors arrived via an web-based RSS readers, such as Google Reader, Netvibes, etc.

    * Social media - How many visitors arrived via popular social media sites. Supported sites include: twitter, pownce, youtube, myspace, facebook, orkut, digg, reddit, propeller, sphinn, mixx, newsvine, sk-rt, shoutwire, stumbleupon, popurls, fark, metafilter, techmeme, ma.gnolia, flickr, yahoo buzz, del.icio.us, furl, blinklist, dzone, hyves, nujij, ekudos, reporter.msn, and grubb.


    B. Content

    1. Pages
    Pages viewed. The little arrow takes you directly to the page on your site. If you click the link, it gives you visitor details, actions, total time spent on site, bounces, who the visitor was, and referring link.

    2. Entrance
    An entrance page, sometimes called a landing page, is the page that a new visitor session starts on. If a visitor comes to your site directly, that will typically be your front page, but visitors coming to your site via searches or other external links will probably be "landing" on other pages initially. The entrance pages section shows which pages are the most popular "first pages" that people see. Likewise, an exit page is the "last" page that a user sees before leaving your web site.

    3. Exit
    Please see Entrance.

    FineArtStudioOnline Artist Analytics by FASO automatically tracks clicks on any links that point to a file on your web site. Supported file extensions are: 7z, aac, avi, csv, doc, exe, flv, gif, gz, jpg, jpeg, mp3, mp4, mpeg, mpg, mov, msi, pdf, phps, png, ppt, rar, sit, tar, torrent, txt, wma, wmv, xls, xml, and zip. When a visitor clicks a download, that action will show up in their visitor session, and the total value for downloads of that file will be incremented by 1.

    5. Clicks
    Along with page views, outgoing links, and downloads, "clicks" represents the fourth and final action type. It can be used to track clicks on anything on your web site. If your site uses a lot of "Ajax" or plain Javascript for some interface elements (like we do for the dashboard and the spy page), you would probably find it useful to track people interacting with these elements so you can understand their behavior better. However, we don't know what other clicks you would want to track besides outgoing links and downloads, so you have to set this up manually if you want to use it.

    6. Video
    If you'd like to learn more about the video tracking, please visit this link. http://analytics.canvoo.com/help/#/help/video


    C. Searches

    1. Search info
    How you're found. Can click on the term for more info.

    2. Keywords
    What keywords are being used to find your site.

    3. Engines
    What search engines are referring back to you.

    4. Rankings
    This is a paid service. Details can be found on this page.
    5. Recent
    Keyword search results

    6. Newest Unique
    Most recent, newest terms being used


    D. Links

    1. Incoming
    Links that lead to your site. Click the link on your page for more details.

    2. Domains
    How they arrived to your site via what domains.

    3. Outgoing
    An outgoing link is a link on your web site that points to another external web site. FineArtStudioOnline Artist Analytics by FASO automatically tracks clicks on these links so you can see how your visitor's are leaving your web site and where you are sending the most traffic to. When a visitor clicks an outgoing link, that action will show up in their visitor session, and the total value for clicks on that link will be incremented by 1.

    4. Recent
    Displays recent link activity.

    5. Newest Unique
    A way to see how new, unique visitors are getting to your site.

    6. Bit.ly
    If you have a bit.ly account that you use to shorten URLs, FineArtStudioOnline Artist Analytics by FASO can show you basic click data on the last 15 links you have shortened. You just need to enter in your bit.ly username (under "Advanced settings").


    E. Platforms

    1. Web Browsers
    Shows what browsers your visitors are using.

    2. Operating System
    Tells what operating system your visitors are using.

    3. Screen Resolution

    Self- explanatory. Not sure why you'd need to know this but hey...whatever ;-)

    4. Hardware

    Track iPhone, Android visits


    F. Locale
    1. Countries
    2. Regions - by State for USA
    3. Cities
    4. Languages
    5. Organizations - A visitor's organization (and hostname) is determined by looking up their IP address in a third party database. It is not 100% accurate, but close to it. These values represent the company that "owns" that IP address. For example, if someone from Microsoft corporate headquarters visited your site, you would see "Microsoft" as their organization. Unfortunately, many home users can't be identified by anything more accurate than their ISP, which is not nearly as useful. This is why there is an option in your site preferences to only show a visitor's organization if it is not an ISP. This filter looks for certain keywords in the organization's name, such as "internet", "broadband", "telecom", etc and hides the data if there's a match. This filter is not 100% accurate but enabling it helps the visitors with real organization details to stand out.
    6. Host names - Internet service provider info
    7. Maps - brings up a map of all your visitor's locations
    8. Recent Visitor's Map - plots on a map where recent visitors are from


    G. Campaigns
    Explains the hows and whys on the page.


    H. Goals
    Goals page explains how to use goals and how to setup. For a quick example: if you're shooting for 50 sign ups for your workshop, you can set a goal and track this.

    Also does split tests.


    I. Spy
    Shows who is on your site right now. This is good for determining your IP (if you don't know it) and naming/excluding it. Also tells what they're looking at.


    J. Twitter
    Explains the use for this option on the page. It's basically a way to set up a search tool to see who's talking about you on Twitter.


    K. Preferences
    1. Info - gives info on the site
    2. Preferences - tells host name, nickname, mirrors, language, time zone, etc. Probably NOT something you should mess with without consulting tech support first.
    3. Dashboard - preferences including trends, line graph vs bar graph, hourly vs dailydefaults. Also, you can scroll down and drag modules around to customize how the dashboard appears on the main screen.
    4. Tracking Code - the tracking code that other folks would have to add to their site. FASO does this for you. There is no need for you to do anything with this code.
    5. IP Tags and Filters - add IPs you know, exclusion cookie
    6. Email Reports - set up reports to be mailed to you and up to 9 other people to help keep track of visitors
    7. Alerts - Set up an alert via email or Twitter Direct Message when something happensof importance on your site (such as a goal being met, a certain page visited, etc)
    8. Widgets - Customize to add to your site to show visitor info
    9. Saved Filters - any filters you've created
    10. RSS feeds - you can subscribe via RSS to have your stats info sent to your reader.

    The Dashboard (located on the main page) displays the above information in boxes. You can customize this page by going into preferences.

    Of course, you can also set the date range for information shown.

    Last Updated: 3/29/2016 5:36:52 PM

    Permalink to this article: http://faso.com/kb/?id=222

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    Q: Why aren't my stats showing any data?
    Why aren't my stats showing any data?

    A: This can happen if you change or add a website address. If your site is artistname.com and you change or add a new domain of artistnamefineart.com, visits to artistnamefineart.com might not be recorded by FASO stats. Our systems do monitor for changes like this, but in rare cases a new domain could slip by. To fix the situation, ask FASO support to make sure artistnamefineart.com is added to your "mirrors".

    "Mirrors" is a list that we maintain of all domains that are allowed to update your site's stats. If you recently upgraded or downgraded your account, you might also need to update your mirrors due to different features on the way the different accounts handle domain names.

    Last Updated: 12/10/2013 2:35:39 PM

    Permalink to this article: http://faso.com/kb/?id=245

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    Q: Location of Mobile visits in stats
    When I track my visits to my website from my mobile device, the analytic visitor data show my location as a different location on different days. Why?

    A: The location data has never been 100 percent accurate to the city level because it is looked up from databases that attempt to determine the location from the IP address, which is an imperfect solution.

    So it's looking up the location from the IP address, not somehow accessing a phone's GPS capabilities.

    Unfortunately, the accuracy of such reports is declining as mobile use increases, because the reported IP over mobile networks is the IP address of the ISP's router, kind of like how in the old AOL dialup days all aol users showed up as being from Virginia (because the router was in Virginia).

    Here is an article that explains it in more detail:

    Last Updated: 7/3/2015 1:53:22 PM

    Permalink to this article: http://faso.com/kb/?id=423

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    Q: How do I know what pages visitors are viewing?
    My statistics only give the web address of the pages visitors are viewing, how do I know what paintings those pages represent?

    A: You can see the pages and artwork that your visitors have looked at by:

    log into control panel
    click on the Analytics Icon
    Click on the "Detailed" link
    Click on "Content"

    You will now see a list of the pages your visitors have looked at today. The titles are include so you will know which ones are which pieces of art.

    In the upper right, you can change the time period that the report covers.

    Last Updated: 1/20/2014 4:38:41 PM

    Permalink to this article: http://faso.com/kb/?id=76

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    Q: What are page views?
    What are page views?

    A: The number of pages that have been viewed on your site in total. If one person looks at a page 100 times that would be 100 page views.

    Last Updated: 10/7/2013 3:12:04 PM

    Permalink to this article: http://faso.com/kb/?id=119

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    Q: What are unique visitors?
    What are unique visitors?

    A: Unique visitors are different people.

    If one person visits your site every day for a month - that is ONE unique visitor.

    If a different person visits your site each day for you month - that would be 30 unique visitors.

    In other words, if you have one visitor per day in your analytics, the unique visitors metric gives you an idea if it is the same people visiting your site repeatedly or if you are receiving traffic from lots of different people.

    Last Updated: 11/8/2013 7:04:50 PM

    Permalink to this article: http://faso.com/kb/?id=121

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    Q: Why do my stats show so many visitors from Reston, VA?
    Why do my stats show so many visitors from Reston, VA?

    A: Reston, VA is the home base for all America Online (AOL) users. So every AOL user in the world shows up as Reston,VA. Since AOL has a lot of users - you will see a lot of activity from that city, but they actual person could be anywhere and there is no way to find out the actual location.

    Last Updated: 9/25/2013 3:17:28 PM

    Permalink to this article: http://faso.com/kb/?id=130

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    Q: Why do I have so many visitors from one location?
    Why do I have so many visitors from one location?

    A: It could be an ISP that shows all of their members from the same location, it could be a search engine spider that didn't get filtered out by the stats software, it COULD be an actual person who loves your work (or an office where multiple people are looking at the work), it could be another web site that indexes art sites.

    In any case, there is no way for us to know the exact reason for high visit stats from one IP address and it is nothing to be overly concerned about.

    Last Updated: 10/22/2013 7:16:05 PM

    Permalink to this article: http://faso.com/kb/?id=159

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    Q: How Do I Use Google Analytics with my FASO Website?
    I would like to use Google Analytics to track my website statistics. How do I do this?

    A: If you haven't already, sign up for Google Analytics at:

    Once you have signed up, all you need to do is add the Google Analytics Web Property ID code that google provides you with to your FASO control panel in one of 2 ways:

    -log into control panel
    -click on Analytics Icon (top row)
    -click on 'Google Analytics'
    -enter your Google Analytics Web Property ID
    -Hit Save Changes

    -log into your FASO control panel
    -click on 'Set Google Verification/Extra Meta Tags'
    -Extra Meta Tag Name - Add Name to text box
    -Extra Meta Tag Content - Add Content to text box
    -Hit Save Changes

    For example, if this is the code you are sent:
    < meta name=htmlquoteverify-v8htmlquote content=htmlquoteplIIy00XH6Bv5OpmXsO7Rgy/2IkViJIFiOk=htmlquote />

    Meta Tag Name is: verify-v8

    Meta Tag Content is: plIIy00XH6Bv5OpmXsO7Rgy/2IkViJIFiOk=

    1. The "Web Property ID" is a unique identifier created and used by the Google analytics system. It is typically in a format similar to the following: UA-XXXXXX-X

    2. When you sign up for Google Analytics you will be shown a bunch of code called "Tracking Code." You don't need to do anything with that code.
    All you need to do is enter your Web Property ID and FASO will create the appropriate tracking code automatically for you.

    3. Be aware that after you set up Google Analytics with your FASO site it will take about 24 hours before the actual stats show up in your Google account - that is Google's policy not FASO's.

    Last Updated: 3/14/2014 1:08:59 PM

    Permalink to this article: http://faso.com/kb/?id=178

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    Q: How to exclude your own site visits in your Analytics
    How do I keep my own visits to my site from showing in my stats?

    A: In order for the Analytics/stats to exclude your own visits to your website, you need to set an Exclusion Cookie.

    A) First, Third Party Cookies must be enabled on your browser. For help on this, one of these sites may help:



    B) Next, simply log in to your stats Detailed section to add the Exclusion Cookie:

    1. login to your FASO Control Panel
    2. click Analytics in the upper row of icons
    3. click Detailed to view your detailed real-time stats

    That's it - the Cookie should now be set in your browser. Your visits should not show in your stats, nor will you show in real-time features such as 'Spy.'

    (If you use multiple browsers, you'll need to repeat steps 1-3 from each browser for it to set it's own Exclusion Cookie.)

    If you ever clear cookies on your browser, your site visits will start counting again and you'll need to repeat steps 1-3 above.

    Last Updated: 6/8/2016 6:47:38 PM

    Permalink to this article: http://faso.com/kb/?id=194

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