Blog on Art Marketing and Selling Art


Your dreams live outside of your comfort zone.

Your Dreams Live Outside Your Comfort Zone

If you want to grow and have a more exciting future, you must do something different from what you've done so far. [...]

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Unveiled by JuliAnne Jonker was awarded Outstanding Digital in the October 2019 BoldBrush Painting Competition.

JuliAnne Jonker

Unveiled by JuliAnne Jonker was awarded Outstanding Digital in the October 2019 BoldBrush Painting Competition. [...]

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Isn’t sharing what your art is all about?

Sharing

You have a unique perspective on the world. You see things others cannot. Part of your gift is sharing what you see. Share your perspective. Share your art. Share your gift. [...]

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From the Hearth by Barbara Groff was awarded Outstanding Pastel in the October 2019 BoldBrush Painting Competition.

Barbara Groff

From the Hearth by Barbara Groff was awarded Outstanding Pastel in the October 2019 BoldBrush Painting Competition. [...]

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In spite of this, I’m going to strongly recommend that you build your branding around your name, rather than around a studio name.

Branding: Artists, Build your Brand Around Your Name

The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name. [...]

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Are you putting up with something that is stealing your happiness or success?

Free The Beast Inside You

You have a fresh year, and something inside of you that is dying to come out. Get angry. Scream loudly and let it out. The beast inside needs to be released so you can live the best possible life. Get angry and let it free. [...]

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Daniel Gerhartz A Moment in Time

Special Edition USA Exhibits January - February 2020 Newsletter

Special Edition USA Gallery & Museum Exhibits from January 31 - February 6, 2020 [...]

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Continuing on with our examination of the reasons why “young people today” don’t buy art.

Reasons Why Millennials Don't Buy Our Art #2

And yet, none of this—the vacuum, the lack of women in art, the lack of materials, exposure to art, the lack of a portfolio (which resulted in me not being accepted into art school at the time), none of this prevented me from appreciating art, nor did it prevent me from becoming an artist myself. [...]

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Adventure by Steve Tracy was awarded Outstanding Acrylic in the October 2019 BoldBrush Painting Competition.

Steve Tracy

Adventure by Steve Tracy was awarded Outstanding Acrylic in the October 2019 BoldBrush Painting Competition. [...]

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I find the best way to be productive is to simply ignore all the stuff I "should" do and just do the thing I want to do.

Artful Procrastination

If you want to produce the diamonds, you have to produce a lot of coal. Therefore, your only choice, if you want to do great work, is to produce all of them. [...]

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Highlands by Robert Nardolillo was awarded Outstanding Watercolor in the October 2019 BoldBrush Painting Competition.

Robert Nardolillo

Highlands by Robert Nardolillo was awarded Outstanding Watercolor in the October 2019 BoldBrush Painting Competition. [...]

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Do you feel that auctions in general are good or bad?

Your Attitude About Auctions

Most of the time, I see auctions billed as “a way to get a great deal for a work of art.” [...]

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Viaje astral by John Pozo was awarded 3rd Place - Abstract in the October 2019 BoldBrush Painting Competition.

John Pozo

Viaje astral by John Pozo was awarded 3rd Place - Abstract in the October 2019 BoldBrush Painting Competition. [...]

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Will this art increase in value? Is it a good investment.

What to Say When Clients Want to Know if Art is a Good Investment

There have been a number of articles in the press and online lately talking about the incredible premiums collectors are making when selling work at auction through Sotheby’s or Christie’s. These articles have added to some art buyer’s perception that art is an investment. [...]

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The museum shop world is about relationships and not always about sales.

How To Get Your Foot in the Door of a Museum Store

But what differentiates a decent submission from one that goes straight into the circular file? [...]

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Daniel Gerhartz A Moment in Time

Special Edition USA Exhibits January 2020 Newsletter

Special Edition USA Gallery & Museum Exhibits from January 24 - January 30, 2020 [...]

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At last, we’re ready to dig into the many reasons millennials don’t buy our art.

Reasons Why Millennials Don't Buy Our Art

My sole point today is to show how even a few major insights can help us change our attitude towards millennials: [...]

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Vacation Dreams by Barbara Cella was awarded 2nd Place - Abstract in the October 2019 BoldBrush Painting Competition.

Barbara Cella

Vacation Dreams by Barbara Cella was awarded 2nd Place - Abstract in the October 2019 BoldBrush Painting Competition. [...]

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Keiko Tanabe Stage: Capter l'essentiel en aquarelle

Special Edition International Workshops 2020 Newsletter

Special International Workshops Edition from April 1st - September 30th, 2020 [...]

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Villages of Provence by Laura Welshans was awarded 1st Place - Abstract in the October 2019 BoldBrush Painting Competition.

Laura Welshans

Villages of Provence by Laura Welshans was awarded 1st Place - Abstract in the October 2019 BoldBrush Painting Competition. [...]

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While most artists know (or have heard) this, many artists never actually send email newsletters.

Do the Opposite with Your Blog and Newsletter

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. [...]

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Tending the Weir off West Dennis Beach Cape Cod by William Davis was awarded 1st Place in the October 2019 BoldBrush Painting Competition.

William Davis

Tending the Weir off West Dennis Beach Cape Cod by William Davis was awarded 1st Place in the October 2019 BoldBrush Painting Competition. [...]

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It does take a lot of practice to learn to see as an artist.

Disconnected

So where do you start if you can’t seem to get your mind to separate the ‘thing’ from the shapes? [...]

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Sales can fluctuate dramatically from month to month, and what’s selling today, may not be selling tomorrow.

What Kind of Artwork Sells Best?

On its face, this is a pretty easy question to answer – all I have to do is look over my sales records to see which media and subjects have been selling the best. [...]

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You don’t know what you don’t know.

You May Be Uncomfortable Reading This

We need suggestion. We need guidance. And usually we don’t know we need it. [...]

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Daniel Gerhartz A Moment in Time

Special Edition USA Exhibits January 2020 Newsletter

Special Edition USA Gallery & Museum Exhibits from January 17 - January 23, 2020 [...]

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Sometimes we have to learn the lesson the hard way.

Customer Service Still Rules

But there are also people who genuinely love and appreciate us for what we do, who invest their own hard-earned money for the work of our heart. We owe it to them to make sure that wonderful exchange stays positive, and compassionate. [...]

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Got Your Goat by Tom Brown, One of Our #FASOStory Winners

Tom Brown

Got Your Goat by Tom Brown, One of Our #FASOStory Winners [...]

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First Snow by Irene Bee Kain, One of Our #FASOStory Winners

Irene Bee Kain

First Snow by Irene Bee Kain, One of Our #FASOStory Winners [...]

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Sunlight Through The Pines by Jill Peckelun, One of Our #FASOStory Winners

Jill Peckelun

Sunlight Through The Pines by Jill Peckelun, One of Our #FASOStory Winners [...]

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Telling us a story is boring, showing us one is riveting. Show, don't tell your story.

Show Don't Tell

Social Media sites and apps, such as Instagram and Facebook, are the world's greatest storytelling platforms for brands. And professional artists are brands. You. Are. The. Brand. [...]

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Portrait of Ayuana by Rupy Kaloti was awarded the BoldBrush Award in the October 2019 BoldBrush Painting Competition.

Rupy Kaloti

Portrait of Ayuana by Rupy Kaloti was awarded the BoldBrush Award in the October 2019 BoldBrush Painting Competition. [...]

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Did I miss any other methods of restoring freshness of color after the paint has dried?

Freshness of Color

This is a follow-up to last week’s article about Liquin. I will offer a few suggestions for maintaining fresh color after the painting has dried but before you varnish. [...]

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Ice Scape by Jeanne Reavis was selected as a Finalist in the September 2019 BoldBrush Painting Competition.

Jeanne Reavis

Ice Scape by Jeanne Reavis was selected as a Finalist in the September 2019 BoldBrush Painting Competition. [...]

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For artists doing a lot of shows, I would highly recommend experimenting with the bin.

Should Artists Present Artwork in Bins at Art Shows, or is it a Distraction?

For artists doing a lot of shows, I would highly recommend experimenting with the bin. [...]

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Antonio da Correggio (1489-1534) - "Virgin and Child with an Angel" - 30" x 22.36" – Oil

Advice for creating and critiquing paintings - Part 4

The purpose of this blog, and others to follow, is to share with you some helpful guidelines, offered by Mr. Van Dyke that will help us critique our own work and the work of others. [...]

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Dan Graziano Rooftop Sunset Painting at the Wyvern Hotel, Punta Gorda, FL

Special Edition USA Exhibits January 2020 Newsletter

Special Edition USA Gallery & Museum Exhibits from January 10 - January 16, 2020 [...]

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Hold this in your heart: The deepest, most powerful reason for making our art is that it gets us to our highest, best place in the world. It heals us.

Why Aren't People Buying Our Artwork?

One topic that came up was, why don’t millennials buy art? The list of reasons she gave was astonishing, and all of them made perfect sense. (Spoiler alert: Millennials DO buy art. Maybe just not OUR art.) [...]

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Interlaced by Donald Fox was selected as a Finalist in the September 2019 BoldBrush Painting Competition.

Donald Fox

Interlaced by Donald Fox was selected as a Finalist in the September 2019 BoldBrush Painting Competition. [...]

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Mike Wise workshop in Coupeville, Washington

Special Edition USA Workshops April 2020 Newsletter

Special USA Workshops Edition for April 2020 [...]

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