Blog on Art Marketing and Selling Art

Art is a Long Tail Product and World Class Pricing

I recently attended a speech by the editor of Wired magazine, Chris Anderson. He is touting his new marketing theory called "The Long Tail." In short, "The Long Tail" comprises all of the products in a given market by producers who are not as well-known, and therefore generally ignored by the "mainstream." For example, Hollywood produces and markets around 200 films per year (the "mainstream"), but there are thousands and thousands of independent films made each year and these are "the long tail" in the movie industry. (Visit Chris' blog at for more details.) As I listened, I realized that for [...]

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