Blog on Art Marketing and Selling Art


Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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My current best-selling artifact necklace. Which I never would have realized, except for this amazing FASO feature!

LEARNING TO SEE #12: Best. FASO Website Feature. EVER!!!!

Sales arenít actually about how many Ďlikesí our posts get. Itís not about Ďbrandingí, and Ďdriving people to our websitesí. (Cattle herd terms.) Yes, doing good work helps, but we donít have to be one of the top ten artists in the country. [...]

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Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE [...]

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How FASO.com Saved My Art Career

I know for a fact that I have made many sales and gained subscribers and fans because of my beautifully integrated site, blog and newsletter. [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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What elements have you found need to be on your newsletter signup forms?

Email Newsletter Signup Form Best Practices

All newsletter signup forms are not created equal. In this post, we'll cover what you, as an artist, should do on your signup forms to give you the best chance of having qualified prospects sign up for your newsletter. [...]

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Image courtesy of John P Weiss

Stop the Pop

If someone loves your art, they will contact you. They will stay abreast of what you're doing. And if they like receiving updates via email, they'll sign up for your mailing list. I'm all for making your signup obvious and easy. [...]

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How to thrive in a world where art galleries are dying, magazines are shrinking and a website alone isn't enough.

The End of Artist Websites

In fact, you shouldn't even have to worry about where to place things on a page, how to link up your products, how to setup a "shop" or any of that. Things should "just work" so you can stay in your studio and do what you do best, create. [...]

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The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter.

The Biggest Mistake on Most Artist Websites

Multiply that mistake dozens of times over and you're costing yourself, over your career's lifetime, thousands of dollars in sales (if not more). Make this mistake enough times and perhaps it will even cost you an art career at all. [...]

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What motivations and goals do you have for your artist website?

Why Artists Need an Artist Website

Make sure you have a modern, professional, up-to-date website so people can find you. Doing so will instill your prospects with the confidence that you are a serious artist. [...]

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They are here to help no matter how many questions I have, how many times I change my template, color scheme, navigation bar, and on and on.

My website; My partner.

My website; my partner. If it weren't for my website I would not be sharing this. This is what I mean when I say "one truly feeds the other." Don't be afraid, a lesson that applies to me both on and off the canvas. Life experiences create growth and contribute to our shared humanity, and with growth both on and off the canvas the world becomes more connected and even more beautiful, if we just let it. [...]

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If you'd like my latest thoughts on art marketing, I encourage you to follow me on Twitter

My Latest Thoughts on Art Marketing - Now on Twitter

I have been doing more a lot more writing about art marketing lately, but I've moved a lot of it for now to Twitter, believe it or not. [...]

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Boldbrush is a company that makes technology as a way to inspire and enable human artistic expression.

BoldBrush is Building a Cathedral Not Merely Cutting Stone

We believe that the artistic creativity of every person deserves to be recognized and celebrated. [...]

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Daybreak Over The Grand Canyon 12x12 Oil/Linen SOLD

FASO'S Always Trying to Promote Our Art

I've been with FASO for over 10 years and they keep changing, improving tweaking and trying to market our art!! Does your website have all of these perks?? You can tell I'm a great believer!!! [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Don't miss Keith Bond's advice for unfinished art projects in the new year.

A Time for Completion

So, at this time of year, as you consider what you want to accomplish in your art career, let me suggest that you make a resolution to complete some of those unfinished projects. This is a great time for new completions and happy endings. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

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Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

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Eric Rhoads discusses the importance first impressions make on your art sales

Are First Impressions Killing Your Art Sales?

Every first impression matters. It sets the tone. [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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Building a Following With Your Artist Website

The artistís presence makes the experience of buying art more memorable. [...]

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SELLING YOUR WORK: Whatís the Best Way to Sell?

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]

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Move Them Away from the Crowd

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

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THE ART OF MARKETING Part 2: The Good Old Days, part II

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

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THE ART OF MARKETING Part 2: The Good Old Days

The best thing about using social media for marketing? Itís a heckuva lot cheaper, and takes a lot less time. [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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How to Shoot Great Artwork Videos

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

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The 11 Essential Elements of Every Artist Website - 2017 Edition

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

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Why Artists Need an Artist Website

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

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Writing Artwork Descriptions That Sell More Artwork

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

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The Perfect Artwork Page

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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