Blog on Art Marketing and Selling Art


Jason Horejs shares how to stay in touch with your art collectors

Keeping in Touch With your Art Collectors

Perhaps you haven't been as good at following up as you would like simply because you haven't had a follow-up plan in place. I want to share with you some suggestions that will help make you a follow-up expert. Better follow-up will lead to more sales. [...]

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Don't miss Clint Watson's latest on why your email list is your #1 marketing asset.

Your Mailing List is your #1 Marketing Asset

The top goal of your marketing efforts is to build a high-quality list of customers and prospective customers with whom you are able to communicate, develop a relationship, and market your art. Your customer mailing list is your number one marketing asset. Outside of creating your art, building, maintaining and nurturing this list is your top goal. [...]

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Keith Bond discusses how to be a giver with your art.

The Giving Artist, The Taking Artist

My intent is that you look at yourself and at your own motivation. What does art mean to you? Why do you create? What role do you think art has in society? Do you share your art or just sell your art? [...]

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Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Arenít You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, ďWhereís the art? [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Keith Bond discusses how to speak about your art to art collectors

Geology and Art

Yes, many of us like to talk about art and many collectors like to learn about it. But remember, they arenít experts. Speak on their level. With time, they will become more experienced and well-versed in art principles. [...]

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Jason Horejs discusses how to overcome your fears as an artist

What is the Scariest Thing you Face as an Artist? | Overcoming Your Fears

Remember, courageous people arenít those who have no fear, but rather those who face their fear and overcome it. [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--itís those little things that help your art biz grow big! [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasnít my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a ďvanityĒgallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isnít selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. Iím grateful for the sales we make online, and Iím excited about the prospects of growth for internet sales. [...]

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The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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Joining a Group

We artists tend to be solitary Ė whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

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Finding Your Collectors

Go to where the collectors are, and... Bring the collectors to you. [...]

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The Art Of Marketing, Part 1: IFF (IF and ONLY IF)

Itís not an either/or choice. Itís a bunch of streams that make a river. [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Needs of the Few Outweigh the Needs of the Many

It takes a scary small number of the right people to make a substantial number of art sales. [...]

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Integrate Your Artist Site with Social Media

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Marketing Techniques Artists Feel Pressured to Use - Networking

Does networking truly involve genuine interaction between human beings who truly want to help one another out, or is it potentially a system in which we look at everyone as the next step on the ladder? [...]

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On Marketing and Networking

Time consuming as it is, this kind of networking and follow-up is essential if you want to expand your painting and photography locations, your exhibit venues, and your client base. [...]

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The Social Media Mound

Instagram, Twitter, Facebook and Pinterest etc., arenít just media to help you sell your work and become successful, they are connections to the rest of the world where you can make a positive impact with positive conversation and positive visualization. [...]

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Gaining Publicity with a 15 Minute Challenge

Sharing your news with your community and gaining publicity takes more than just posting on Social Media. [...]

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Online Art Marketing Blueprint

Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]

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Who Else Reaches The Same Prospects as You?

Partnering with others is a way to reach a much larger population of prospects....quite a bit more than you can reach on your own, all while keeping the messages personal and relevant. [...]

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Where is Your Traffic Coming From?

Traffic is important for any online business. Take the time to analyze, document, assess and modify. Doing so will guarantee growth in the long run. [...]

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Maximize Holiday Art Sales

Be proactive now to reduce work stress for the holiday season and increase the chance of selling more art. [...]

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Act Like A Professional, Part 2

Your art will change as you see things differently or want to explore a new idea, but your voice will still be evident, like a fingerprint in your work. [...]

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Up Your Instagram Game With A 15 Minute Challenge

Instagram is a wonderful platform for artists but you need to manage it properly. [...]

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