Blog on Art Marketing and Selling Art


Telling us a story is boring, showing us one is riveting. Show, don't tell your story.

Show Don't Tell

Social Media sites and apps, such as Instagram and Facebook, are the world's greatest storytelling platforms for brands. And professional artists are brands. You. Are. The. Brand. [...]

Read More

The best way to sell art is to produce art that is so good they can't ignore you.

To Those Who Would be Artists: Beware of the geeks

So......beware the geeks. If you let us, we'll be happy to take your time, your money and your future. [...]

Read More

Image from a beloved collector's home.

Popular Room Decor: A Guide for Creators and Collectors on How to Know What to Paint and What to Buy

So as I work with artists of all kinds, as a teacher and a mentor, I fully understand their desire and need, to be an artist and I try very hard to share with all of them the tools to help them be who they are and make the best work they are capable of creating. [...]

Read More

They are here to help no matter how many questions I have, how many times I change my template, color scheme, navigation bar, and on and on.

My website; My partner.

My website; my partner. If it weren't for my website I would not be sharing this. This is what I mean when I say "one truly feeds the other." Don't be afraid, a lesson that applies to me both on and off the canvas. Life experiences create growth and contribute to our shared humanity, and with growth both on and off the canvas the world becomes more connected and even more beautiful, if we just let it. [...]

Read More

Kevin Macpherson, a Master, in his studio.

Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

Read More

Learn how to post to Instagram from your desktop computer

How to Post to Instagram From Your Desktop Computer

In this post, I'll show you how to post to Instagram from your desktop computer in the Chrome web browser. [...]

Read More

Learn how to market your art on Instagram

The Ultimate Guide to Marketing Your Art on Instagram

Are you struggling as an artist to understand how to make effective use of Instagram? Read on. [...]

Read More

Clint Watson shares how to jump start engagement on your Instagram account.

Start an Instagram Engagement Group

To be successful marketing your art on Instagram, you need engagement. [...]

Read More

Jason Horejs discusses should artists post online about their sold paintings

Ask a Gallery Owner | Should Artists Brag About Their Sales?

What do you think Ė is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? [...]

Read More

Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

Read More

Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Arenít You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, ďWhereís the art? [...]

Read More

Eric Armusik discusses how to deal with "difficult people"

Dealing With Difficult People - 5 Tips for Artists

Keep moving forward and let the negatively roll off you. [...]

Read More

Jason Horejs discusses why you shouldn't add watermarks on your artwork posts

Debate | Should you Watermark Art you Are Posting Online?

Do you watermark the art you post online? Why, or why not? [...]

Read More

Eric Armusik shares 10 tips on how to become a full-time artist!

10 Tips For Transitioning From Your Job To Being A Full-time Artist

If you're serious about leaving your job to be a full-time artist you have to think more about the business you are going into than the one you are in. [...]

Read More

Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

Read More

Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

Read More

Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

Read More

Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. Itís your persistence and consistency in inviting that will lead to a strong follower base. [...]

Read More

Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like weíve reached a point where a few major providers are dominating the market. [...]

Read More

Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

Read More

A Tsunami of Change

It is absolutely true that more art is being sold today, world-wide than in any time in history. I believe that consumers buy more stuff of every sort today than in the past because they can shop from their couch. [...]

Read More

Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

Read More

Adventures With Instagram: Become Hashtag Detectives

With just an hour a day on Instagram, Iím gaining new followers daily, many who are seeing my artwork for the first time. [...]

Read More

Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

Read More

Use Instagram With Your Personal Computer

I suspect that in the future, the makers of Instagram will see fit to make the app fully usable from personal computers. [...]

Read More

How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

Read More

Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

Read More

Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

Read More

Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

Read More

How Often Should Artists Post On Instagram?

Thereís one truth Iíve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

Read More

Is Social Media Becoming Less Effective? Hereís Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

Read More

Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

Read More

GETTING YOUR STORY OUT THERE: Read All About It!

So embrace this basic premise, that itís up to us, as artists, to make sure our stories get out into the world. [...]

Read More

Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

Read More

Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

Read More

Move Them Away from the Crowd

When viewers move to my website, I gain a bigger chance of standing out from the crowd - because I'm no longer in the crowd. It's just me and them, where we can form a relationship and a one-on-one conversation about my work. [...]

Read More

THE ART OF MARKETING Part 2: The Good Old Days, part II

The internet, and social media, make this all so much easier. Embrace it! Now you have a choice! [...]

Read More

Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

Read More

Finding Your Collectors

Go to where the collectors are, and... Bring the collectors to you. [...]

Read More

THE ART OF MARKETING Part 2: The Good Old Days

The best thing about using social media for marketing? Itís a heckuva lot cheaper, and takes a lot less time. [...]

Read More