Blog on Art Marketing and Selling Art


Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Arenít You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, ďWhereís the art? [...]

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Jason Horejs discusses fine art vs. decorative art

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I feel that fine art is in the eye of the beholder. I look for artwork that interests and excites me and that will bring an interesting dimension to our gallery. As the email above says, Iím looking for art that has ďemotional touch point.Ē Thatís my fine art. A visitor to the gallery might feel the same and become motivated to buy the piece, or they may not experience any connection and walk right out the door. [...]

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Don't miss a great tip to ensure good quality images of your artwork.

A Lightbox & Accessory Recommendations for Photographing Small Paintings

If you are constantly waiting for an overcast day to photograph outside, or fighting glare with studio lights, this is your solution. [...]

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Jason Horejs shares how you can use Photoshop to make an art sale

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Have you used Photoshop to help you make sales? What else have you done to provide extra service that has helped you make sales? [...]

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Jason Horejs discusses how including a date on your art piece can ruin a sale

Debate: Should You Include a Date on Your Artwork?

I am an impassioned advocate of artists being organized and carefully cataloging all of their work. I encourage artists to make sure that each work of art includes an inventory number which could then be cross-referenced to the artistís inventory if and when the question of creation date arises in the future. [...]

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Luann Udell shares how to navigate your art career as the times change

TIMES CHANGE. Do We Have To??

There are many ways for our work to become a part of someone elseís story, someone elseís world, someone elseís journey. Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters. [...]

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Daybreak Over The Grand Canyon 12x12 Oil/Linen SOLD

FASO'S Always Trying to Promote Our Art

I've been with FASO for over 10 years and they keep changing, improving tweaking and trying to market our art!! Does your website have all of these perks?? You can tell I'm a great believer!!! [...]

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Jason Horejs discusses why you shouldn't add watermarks on your artwork posts

Debate | Should you Watermark Art you Are Posting Online?

Do you watermark the art you post online? Why, or why not? [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Jason Horejs shares key points to writing professional emails

Crafting Professional Emails for Better Art Business Communication

The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]

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Don't miss Jason Horejs discussion on how to generate consistent and reliable sales

Collective Wisdom: Finding your Bread and Butter

Have you created artwork that generates consistent and reliable sales? Whatís different about that artwork from your normal work? How did you discover your bread and butter? [...]

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Jason Horejs shares some tips on how to thank your art collector after a sale.

Don't Overdo the Gratitude When you Make an Art Sale

Instead of over-thanking, congratulate your client for their purchase. You will be amazed at how much better your post-sale experience will be when you focus on congratulating in addition to thanking. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Eric Armusik shares 10 tips on how to become a full-time artist!

10 Tips For Transitioning From Your Job To Being A Full-time Artist

If you're serious about leaving your job to be a full-time artist you have to think more about the business you are going into than the one you are in. [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand canít exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors itís all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something theyíre not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

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Eric Rhoads discusses the importance first impressions make on your art sales

Are First Impressions Killing Your Art Sales?

Every first impression matters. It sets the tone. [...]

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Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Don't miss John Weiss' guide on how to share authentic content with potential collectors

How to Create Killer Content and Make People Happy- A Cartoon Guide

Share Authentic Content... The kind of writing, artwork, music and stuff that uplifts people. [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isnít selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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