Blog on Art Marketing and Selling Art


Eric Armusik shares 10 tips on how to become a full-time artist!

10 Tips For Transitioning From Your Job To Being A Full-time Artist

If you're serious about leaving your job to be a full-time artist you have to think more about the business you are going into than the one you are in. [...]

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Jason Horejs discusses the importance of knowing who your customer's are.

Artists: Better Serve Your Customers by Knowing Who they Are

Prospecting for Information When You Are Not in Direct Contact With the Buyer [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--it’s those little things that help your art biz grow big! [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand can’t exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors it’s all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something they’re not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

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Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist who’s just starting out. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

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Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

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Eric Rhoads discusses the importance first impressions make on your art sales

Are First Impressions Killing Your Art Sales?

Every first impression matters. It sets the tone. [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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Eric Rhoads discusses the importance of building your brand, prices and a luxury appearance.

Six Tips to Get More Money For Your Paintings Without Hurting Sales

You will lose some customers at a higher price, but you’ll make more money and work less. Build the importance of your brand with constant repetition over years and a luxury appearance. [...]

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Eric Rhoads discusses the importance of continuity when marketing your art.

The Land of Danger for Art Marketers

Marketing is like a jet that never lands and has to be continually refueled in the air. If you land it, you lose momentum and it’s much harder to take off again — and you’ll see a reduction in business before long. [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Lori Woodward's discusses the power of the "red dot" at an art show.

The Psychology of SOLD

Sales really do beget Sales. [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Lori Woodward's discusses how to build your skill set by narrowing your focus.

For Love and Money

What if I could make just as much, or more money painting the subject matter that truly motivates me? Since it is a given that in order to attract a collector clan, I'll need an easily defined, connected body of work with a unique style, why not make that body of work something that I'll never tire of? [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Don't miss Eric Rhoads' advice to artists, on the importance of communication.

The Empty Building: What You May Be Missing as an Artist

When someone calls you, they are giving you permission to reach them, even if you have to call more than once. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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