Blog on Art Marketing and Selling Art


Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--it’s those little things that help your art biz grow big! [...]

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Keith Bond shares how excuses can lead to missed opportunities

Excuses are the Enemy of Opportunity

What excuses do you struggle with most? What fears do you have? What excuses were you able to overcome and what successes came from that? [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Don't miss Keith Bond's follow up article on workshops.

Workshops -- Should You Organize Your Own?

On the other hand, if you have the skills to handle the logistics and are willing to do the work, you could earn all the profits - 100%. Yes, you will incur expenses you otherwise wouldn’t. If you begin local - preferably in your own studio - you can minimize many of those expenses. If you have a decent mailing list already, then advertising can be minimal as well. Play with the math and see what the projected expenses and profits are. Look at best and worst case scenarios. Then decide for yourself which route you want to go. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. It’s your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Eric Rhoads discusses the value of repeated exposure.

How to Kill an Ad Campaign

Why Getting Sick of Your Ads Will Hurt Your Business [...]

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Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

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Lori Woodward discusses the importance of Marketing your own Art.

Marketing Art Is a Do-it-Yourself Job, Like it or Not

We artists can no longer depend on someone else to do our "fishing" for us. If we don't know how to effectively market our work, our careers may not survive. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Eric Rhoads' discusses the power "branding" can have on your art career.

The Ultimate Power of Branding: Why a da Vinci Sold for $450.3 Million

Never underestimate the power of a well thought-out marketing strategy. It can make an unknown artist known, or take an artist whose work isn’t selling and make it sell. It can get an artist invited to events and get people buzzing. [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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Adventures With Instagram: Search Shortcuts

One of the aspects I love most about using Instagram - I can experiment with types of images and quickly take note of how well my work connects to my followers. [...]

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Adventures With Instagram: Become Hashtag Detectives

With just an hour a day on Instagram, I’m gaining new followers daily, many who are seeing my artwork for the first time. [...]

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Adventures With Instagram: Designing Your Profile Page

Don’t ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Gain New Collectors With Instagram

It’s been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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Your Art Business Is Personal

Today, running a business is more personal than ever - Especially when your interests and art resonate with like-minded folks [...]

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Smart Art Marketing: Build Your Network

Want more fans and customers? Reach out and develop relationships with them. Two artists share strategies and results. [...]

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How Often Should Artists Post On Instagram?

There’s one truth I’ve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

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Is Social Media Becoming Less Effective? Here’s Your Solution

Is social media dead? No, far from it. But using social media to reach out to prospects is only one of many ways to market your art. [...]

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GETTING YOUR STORY OUT THERE: Read All About It!

So embrace this basic premise, that it’s up to us, as artists, to make sure our stories get out into the world. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

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The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

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My Success Story

I enjoy learning from those who know vastly more than I do, and finally, I constantly work at improving both my artwork and my writing skills. None of it is easy; none of it is quick, but it’s been an exciting ride and I’m grateful. [...]

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Passive Income Models That Pay You Back

When we artists try to navigate all the new ways to market work - with social media postings, website sales, blogs and newsletters, it’s nearly impossible to focus on the business of actually creating our art. [...]

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Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

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The "Thank You" Card

Don’t underestimate the value of the “Thank You” card or other personalized cards. [...]

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Joining a Group

We artists tend to be solitary – whether by choice or necessity. Creativity comes from within and we tend to work alone. Yet, we have a need to connect with and associate with others. [...]

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Who Buys Your Art And Why - Do You Know?

Who Buys Your Work or Who Is Likely To? [...]

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