Blog on Art Marketing and Selling Art


What applies to flowers, applies to artists.

Embrace the Blossoming

What applies to flowers, applies to artists. I'll repeat the relevant point: As a culture, weíve become disinterested in the '"tedium of the blossoming". But thatís where all the real magic unfolds in the making of oneís character and destiny. [...]

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Boldbrush is a company that makes technology as a way to inspire and enable human artistic expression.

BoldBrush is Building a Cathedral Not Merely Cutting Stone

We believe that the artistic creativity of every person deserves to be recognized and celebrated. [...]

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Don't miss Jason Horejs' debate on displaying prices for your artwork

Debate: Should Artists Include Pricing on Their Websites?

If you are waiting for someone to call you or email you for pricing you are missing the point of the internet. Visitors to your site arenít going to contact you, they are just going to move on. In the internet age, people want to find information easily and instantly. [...]

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Don't miss a great tip to ensure good quality images of your artwork.

A Lightbox & Accessory Recommendations for Photographing Small Paintings

If you are constantly waiting for an overcast day to photograph outside, or fighting glare with studio lights, this is your solution. [...]

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Daybreak Over The Grand Canyon 12x12 Oil/Linen SOLD

FASO'S Always Trying to Promote Our Art

I've been with FASO for over 10 years and they keep changing, improving tweaking and trying to market our art!! Does your website have all of these perks?? You can tell I'm a great believer!!! [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Clint Watson discusses the benefits of long term vs short term planning in your art business

Strive for a Global Maximum

With your art and the way you present it, you can change the world for the better. I hope you will. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

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Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

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Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

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Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

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Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

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Adventures With Instagram: Designing Your Profile Page

Donít ruin the experience for them by presenting your work as though it is manufactured and sold as a commodity. Present yourself and what you make in an intriguing way. [...]

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How Instagram Works

If we artists are to entice and create a new generation of art collectors, we will do best if we meet these folks where they already live (and post). [...]

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Gain New Collectors With Instagram

Itís been easier to find and target groups who are interested in the things that I paint with the Instagram platform. [...]

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Crafting Your Authentic Story

Your website is your personal representative who speaks 24/7 to an unlimited audience on your behalf. [...]

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Optimizing Your Home Page For Engagement

Simply posting work online without providing a compelling reason for collectors to buy will not likely procure a sale [...]

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Building a Following With Your Artist Website

The artistís presence makes the experience of buying art more memorable. [...]

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SELLING YOUR WORK: Whatís the Best Way to Sell?

But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you. [...]

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Itís OUR Turn To Be Ourselves

Most important, I need to stay true to myself where my art is concerned. Iíll strive to create the best work I possibly can, in a way that satisfies my own taste. [...]

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Advantages of Selling From Your Own Website

Self-promotion is essential to growing a following these days. There is no magic single recipe for marketing. [...]

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Who Buys Your Art And Why - Do You Know?

Who Buys Your Work or Who Is Likely To? [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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The Biggest Mistake

The biggest mistake I see on most artist websites is not providing a way for the visitor to sign up for a newsletter. [...]

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Adding Video to Your Website - Part 2

Inserting Your Embed Code On Your Website [...]

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Adding Responsive Video to Your Artist Website, Part 1

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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How to Shoot Great Artwork Videos

Creating high-quality videos is all about doing two things extremely well, namely capturing video and capturing audio. [...]

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The 11 Essential Elements of Every Artist Website - 2017 Edition

In the past, I've periodically published my recommendations for the 11 Essential Elements that every artist website should contain. I've updated them for 2017 below. [...]

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Why Artists Need an Artist Website

Most businesses need a great website to be taken seriously. When an artist makes the decision to market and sell her artworks, she is making the decision to start a business. [...]

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How to Write Artwork Descriptions in the Third Person

One thing to note is that this framework is a guide and not meant to be rigidly followed. Itís important to include all the content elements (i.e. your inspiration, how you were pushing boundaries, how your artwork makes you feel), but the ordering of these elements is completely up to you. [...]

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The Advantages of Selling Two Bodies of Work

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Videos That Sell Your Artwork

Videos are not only effective at increasing art sales, they are also one of the best ways to differentiate you and your artwork from other artists. [...]

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Writing Artwork Descriptions That Sell More Artwork

If you follow this formula, I think youíll find that youíll create engaging content that helps collectors find your artwork and also convinces them to buy your art. [...]

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The Perfect Artwork Page

By following this straightforward approach to structuring your artwork pages youíll be twice as likely to sell your art online whenever you come across that 1% of collectors who are ready to buy. [...]

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Getting Seen and Heard in the Crowd

If I want to sell my work online, I need to engage viewers long enough to create lasting interest. [...]

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