Blog on Art Marketing and Selling Art


Keith Bond shares how to use studies as hand-made thank you cards

Hand-made Thank You Cards

I (and many others) have suggested that you should send “Thank You” cards on a regular basis. Most of the time I send a card that has an image of one of my paintings printed on it. But recently, I wanted to send something a bit more personal and significant. [...]

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Don't miss this very informative post on the best social media for artist by Carole Rodrigue

Which Social Media Platform is Best for Artists?

In this post, I'll explain a bit more about why I feel Pinterest and YouTube are the best social media platforms for artists, or any business person for that matter, as well as touch on Facebook and Instagram. I'll save the best two for last, so be sure to read all the way. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Keith Bond shares how organization can foster a creative atmosphere

Benefits of Being Organized

Becoming organized is liberating and allows you to focus on the given task at hand rather than being distracted by other tasks. During your art creating time, you can focus all your energy on creating. During your business time, you can focus on bookkeeping, marketing, organization, emails, cataloging, etc. [...]

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Ketih Bond shares some tips on how to bridge the conversation with potential art collectors

Bridge the Conversation

There are countless opportunities when you will be asked specific questions about your art (whether by the media – including local newspapers or national magazines; curators; gallery owners; collectors; students; or Joe Neighbor). I recently learned a few principles that I wish I had realized long ago. [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Ketih Bond discusses the many ways to keep your art career thriving.

Irrigating the Fields of Art

There will be times when your river seems to be flooding and you will be creating and selling ‘til your heart’s content. But there will be other times when droughts come and your river will be reduced to a trickle or may dry up completely for a season. If you have a network of irrigation canals tied into a reservoir, you can still find success and income even if your artwork isn’t selling as well. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you don’t want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Aren’t You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, “Where’s the art? [...]

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Don't miss Luann Udell's words on finding hope, faith and inspiration in what you do

FINDING HOPE IN THE HARD PLACES: My Blog Tagline Works Its Magic Again.*

Be grateful you are able to make room in your life for your art. So many people feel they can’t, that they aren’t good enough, that nobody wants their work, that they aren’t “successful” enough. It’s okay to want more recognition, to want more skill, to make more money. It’s also okay for “making” and “making it” to be enough, for now. [...]

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Luann Udell shares how to navigate your art career as the times change

TIMES CHANGE. Do We Have To??

There are many ways for our work to become a part of someone else’s story, someone else’s world, someone else’s journey. Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters. [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Clint Watson discusses the benefits of long term vs short term planning in your art business

Strive for a Global Maximum

With your art and the way you present it, you can change the world for the better. I hope you will. [...]

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Jason Horejs shares key points to writing professional emails

Crafting Professional Emails for Better Art Business Communication

The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]

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Don't miss Jason Horejs discussion on how to generate consistent and reliable sales

Collective Wisdom: Finding your Bread and Butter

Have you created artwork that generates consistent and reliable sales? What’s different about that artwork from your normal work? How did you discover your bread and butter? [...]

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Don't miss Jason Horejs discussion on "What Do You Do When You Encounter "the Artist Who Won't Go Away?"

Collective Wisdom | The Artists who Won't Go Away While I'm Trying to Sell

I know it can feel awkward to have someone listening and watching what you are doing, but if you act like it isn't awkward, your customer will very quickly forget about the other artists and you can engage as if you were in an empty studio. This will take some practice on your part, and a conscious effort not to feel self-conscious, but I can tell you from experience that it can be done. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Jason Horejs shares some tips on how to be successful with your art

Artistic Productivity: Cornerstone of a Successful Art Career

Dedicate consistent time daily to your art... Even if you can only carve out an hour or two, set aside fixed time daily that will be devoted to creating. [...]

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Luann Udell discusses how to trust what works for your art business

LEARNING TO FLY Part 4b: Trust and Verify

But the best way to really know how our customers find us is to ask them. [...]

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Jason Horejs shares how to be proactive in your art business during the off season

Utilizing the Off Season

I think perhaps the greatest challenge of the off season is that it’s very tempting to let momentum slip away. I try to work just as hard during the summer as I do the rest of the year. [...]

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Eric Armusik shares 10 tips on how to become a full-time artist!

10 Tips For Transitioning From Your Job To Being A Full-time Artist

If you're serious about leaving your job to be a full-time artist you have to think more about the business you are going into than the one you are in. [...]

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Don't miss Luann Udell's discussion on success

LEARNING TO FLY Part 4a: Trust Your Instruments

Simple. Your most important “instrument” is your heart. [...]

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Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--it’s those little things that help your art biz grow big! [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand can’t exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors it’s all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something they’re not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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EXERCISE FOR SUCCESS Tip #9: Stretch!

Strength needs stretch to reach maximum potential. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasn’t my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Eric Rhoads discusses how to survive and thrive in the art world

How Art Businesses Die

The part of the cycle I want to discuss today is death - when your business is no longer sustainable and there is no one to support it... My goal is to help you, or those you know, to prevent death - to keep art selling. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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