Blog on Art Marketing and Selling Art


Keith Bond's continued discussion on having confidence in your artistic abilities.

Confidence, Part 2

Just like muscles need exercise - just like you need to constantly practice your craft - your confidence also needs exercise. [...]

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Jason Horejs discusses how being available and providing an exceptional level of service can increase your art sales

Many Galleries are Closed on Mondays . . .

If you are an artist participating in a show or festival, stick out the full length of the show. I know itís a huge temptation to pack it in early, especially if the show has been poorly attended, but I canít tell you how many times weíve had a client come into the gallery right as we were closing and end up making a purchase. [...]

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Discussion: Selling Art at Home Interior Stores

I have been approached by such stores in the past asking if I would like to show gallery work in their showrooms and Iíve always declined. For me, the added complexity in terms of tracking inventory in another location, along with the liability of having my artistís work in another business were major factors. I also know that selling art takes a trained salesperson, and though these showrooms are full of salespeople, selling art is different than selling a sofa. [...]

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Donít let fear become the saboteur that hinders your career.

The Saboteur

Many of us put off doing certain things out of fear. Iím not talking about putting off menial tasks like cleaning the studio or doing your book-work. For most of us, procrastination of those things is not fueled by fear. [...]

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Don't miss Gallery Owner Jason Horejs' Perspective on Consistency in your art

Artists: Are you Consistent? A Gallery Owner's Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career [...]

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Learn how to post to Instagram from your desktop computer

How to Post to Instagram From Your Desktop Computer

In this post, I'll show you how to post to Instagram from your desktop computer in the Chrome web browser. [...]

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Jason Horejs discusses how to utilize "hotspots" when displaying your art in a show, festival or gallery

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

What do I mean by "hotspots"? These are areas of the gallery that tend to generate more sales activity than other areas. Some of you may have experienced this in your galleries before, or at art festivals or open studio tour events - there seem to be certain areas that generate more interest and activity, no matter what is showing there. [...]

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Learn how to market your art on Instagram

The Ultimate Guide to Marketing Your Art on Instagram

Are you struggling as an artist to understand how to make effective use of Instagram? Read on. [...]

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Jason Horejs shares his advice on allowing visitors to take photos of art in a gallery, show or museum.

Debate | Should Visitors be Allowed to Photograph Artwork in Galleries, Museums and Art Shows?

We try to use photography in the gallery as a sales opportunity. When someone starts taking photos or asks if they can, we are very accommodating, even encouraging. We also offer to email them a photo of the piece they are interested in, letting them know that the email will include the size, price and artist name. [...]

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Clint Watson shares how to jump start engagement on your Instagram account.

Start an Instagram Engagement Group

To be successful marketing your art on Instagram, you need engagement. [...]

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Jason Horejs shares some ideas on what to do with older unsold artwork

Collective Wisdom | What to do With Older, Unsold Artwork

Storing old artwork can become a huge challenge, especially for artists who have built up hundreds works over the years. Studio space is at a premium, and every square inch that is taken up in storage, is a square inch thatís not available as work space. I have a number of different suggestions of possible approaches to dealing with older work, their benefits and challenges, and then I would like to encourage you to share your experience with older work. [...]

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Clint Watson with BoldBrush Master Signature Artist Mian Situ

Depth of Growth is More Important than Rate of Growth

Attracting one new deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website. [...]

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Jason Horejs shares 3 helpful tips to stay in touch with potential collectors

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Jason Horejs shares some helpful words to use when closing a sale.

Selling Art | Words that Make a Difference

Making a conscious effort to select the right words is particularly important when working on any marketing or advertising copy, when speaking with a client or a gallery that might want to represent you, and when you find yourself negotiating to close a sale. [...]

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Jason Horejs discusses how an artist's story can help to close a sale.

Creating Experiences and Telling Stories to Sell More Art

Not everyone cares about the stories, but itís often the case that the story is the extra little push that encourages the collector to buy. Of course, it doesnít always work out to provide this kind of experience for a collector, but whenever I have the chance, I will go out of my way to give collectors the opportunity to meet the artist. [...]

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Carole Rodrigue shares how she uses blogging to marketing her art.

Why Artists Should Blog

Marketing online can be complex and confusing, but by learning various bits and pieces, putting everything together can really help you get the word out about your art. It is a lot of work, but everything worthwhile is. [...]

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Clint Watson shares 6 steps that can lead to art sales.

The "6C's" of Art Sales

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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Keith Bond shares how to use studies as hand-made thank you cards

Hand-made Thank You Cards

I (and many others) have suggested that you should send ďThank YouĒ cards on a regular basis. Most of the time I send a card that has an image of one of my paintings printed on it. But recently, I wanted to send something a bit more personal and significant. [...]

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Don't miss this very informative post on the best social media for artist by Carole Rodrigue

Which Social Media Platform is Best for Artists?

In this post, I'll explain a bit more about why I feel Pinterest and YouTube are the best social media platforms for artists, or any business person for that matter, as well as touch on Facebook and Instagram. I'll save the best two for last, so be sure to read all the way. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Keith Bond shares how organization can foster a creative atmosphere

Benefits of Being Organized

Becoming organized is liberating and allows you to focus on the given task at hand rather than being distracted by other tasks. During your art creating time, you can focus all your energy on creating. During your business time, you can focus on bookkeeping, marketing, organization, emails, cataloging, etc. [...]

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Ketih Bond shares some tips on how to bridge the conversation with potential art collectors

Bridge the Conversation

There are countless opportunities when you will be asked specific questions about your art (whether by the media Ė including local newspapers or national magazines; curators; gallery owners; collectors; students; or Joe Neighbor). I recently learned a few principles that I wish I had realized long ago. [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Ketih Bond discusses the many ways to keep your art career thriving.

Irrigating the Fields of Art

There will be times when your river seems to be flooding and you will be creating and selling Ďtil your heartís content. But there will be other times when droughts come and your river will be reduced to a trickle or may dry up completely for a season. If you have a network of irrigation canals tied into a reservoir, you can still find success and income even if your artwork isnít selling as well. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you donít want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Arenít You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, ďWhereís the art? [...]

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Don't miss Luann Udell's words on finding hope, faith and inspiration in what you do

FINDING HOPE IN THE HARD PLACES: My Blog Tagline Works Its Magic Again.*

Be grateful you are able to make room in your life for your art. So many people feel they canít, that they arenít good enough, that nobody wants their work, that they arenít ďsuccessfulĒ enough. Itís okay to want more recognition, to want more skill, to make more money. Itís also okay for ďmakingĒ and ďmaking itĒ to be enough, for now. [...]

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Luann Udell shares how to navigate your art career as the times change

TIMES CHANGE. Do We Have To??

There are many ways for our work to become a part of someone elseís story, someone elseís world, someone elseís journey. Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters. [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Clint Watson discusses the benefits of long term vs short term planning in your art business

Strive for a Global Maximum

With your art and the way you present it, you can change the world for the better. I hope you will. [...]

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Jason Horejs shares key points to writing professional emails

Crafting Professional Emails for Better Art Business Communication

The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]

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Don't miss Jason Horejs discussion on how to generate consistent and reliable sales

Collective Wisdom: Finding your Bread and Butter

Have you created artwork that generates consistent and reliable sales? Whatís different about that artwork from your normal work? How did you discover your bread and butter? [...]

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Don't miss Jason Horejs discussion on "What Do You Do When You Encounter "the Artist Who Won't Go Away?"

Collective Wisdom | The Artists who Won't Go Away While I'm Trying to Sell

I know it can feel awkward to have someone listening and watching what you are doing, but if you act like it isn't awkward, your customer will very quickly forget about the other artists and you can engage as if you were in an empty studio. This will take some practice on your part, and a conscious effort not to feel self-conscious, but I can tell you from experience that it can be done. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Jason Horejs shares some tips on how to be successful with your art

Artistic Productivity: Cornerstone of a Successful Art Career

Dedicate consistent time daily to your art... Even if you can only carve out an hour or two, set aside fixed time daily that will be devoted to creating. [...]

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Luann Udell discusses how to trust what works for your art business

LEARNING TO FLY Part 4b: Trust and Verify

But the best way to really know how our customers find us is to ask them. [...]

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Jason Horejs shares how to be proactive in your art business during the off season

Utilizing the Off Season

I think perhaps the greatest challenge of the off season is that itís very tempting to let momentum slip away. I try to work just as hard during the summer as I do the rest of the year. [...]

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Eric Armusik shares 10 tips on how to become a full-time artist!

10 Tips For Transitioning From Your Job To Being A Full-time Artist

If you're serious about leaving your job to be a full-time artist you have to think more about the business you are going into than the one you are in. [...]

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