Blog on Art Marketing and Selling Art


Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--itís those little things that help your art biz grow big! [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand canít exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors itís all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something theyíre not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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EXERCISE FOR SUCCESS Tip #9: Stretch!

Strength needs stretch to reach maximum potential. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasnít my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Eric Rhoads discusses how to survive and thrive in the art world

How Art Businesses Die

The part of the cycle I want to discuss today is death - when your business is no longer sustainable and there is no one to support it... My goal is to help you, or those you know, to prevent death - to keep art selling. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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Jason Horejs shares how to take control of your time to free you up for more creative time,

Control Your Time and Become a More Successful Artist

You might not think of it this way, but as an artist you are the owner of a small business, just as I am... [...]

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Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

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Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

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Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

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Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, itís never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, itís a great excuse to get back in touch with a past buyer and remind them of your work. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

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Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

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Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

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Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

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Eric Rhoads discusses the importance first impressions make on your art sales

Are First Impressions Killing Your Art Sales?

Every first impression matters. It sets the tone. [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Don't miss John Weiss' guide on how to share authentic content with potential collectors

How to Create Killer Content and Make People Happy- A Cartoon Guide

Share Authentic Content... The kind of writing, artwork, music and stuff that uplifts people. [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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Eric Rhoads discusses the importance of building your brand, prices and a luxury appearance.

Six Tips to Get More Money For Your Paintings Without Hurting Sales

You will lose some customers at a higher price, but youíll make more money and work less. Build the importance of your brand with constant repetition over years and a luxury appearance. [...]

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Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Eric Rhoads discusses the importance of continuity when marketing your art.

The Land of Danger for Art Marketers

Marketing is like a jet that never lands and has to be continually refueled in the air. If you land it, you lose momentum and itís much harder to take off again ó and youíll see a reduction in business before long. [...]

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FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. Itís your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Lori Woodward's discusses the power of the "red dot" at an art show.

The Psychology of SOLD

Sales really do beget Sales. [...]

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John Weiss' continued discussion on the three important words to help you be successful.

The 3 Words You Need to Know for Greater Success, Part 2

As a creative, consider the work youíre producing. Does it stand out? If not, try doing the opposite of what youíre currently doing. Switch things up. [...]

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