Blog on Art Marketing and Selling Art


Jason Horejs give us an inside look at how galleries select artists

How Galleries Select Artists

So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

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What Collectors Want

True art collectors form the backbone of an artist's career. [...]

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Myth #4: Lower Art Prices = More Sales

The value of art is largely arbitrary. There are no objective elements that would allow a gallery owner or an artist to develop a universally optimal price for a particular piece of artwork. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

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The Three Pillars of a Great Art Gallery

Artists often wonder if, in today's world, they should work with brick-and-mortar art galleries, or, instead, do their own marketing and sell online, directly from their websites. For any given artist, there are a lot of factors, both professional and personal, that play into that decision. [...]

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The Era of Online Art Sales Has Arrived

So, if you haven't considered selling your work directly, or at the very least, learning about direct selling, it might be worth your time. Learning how to sell work on your own might be a good investment, even if you don't intend to use that knowledge anytime soon. [...]

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The Advantages of Selling Two Bodies of Work

There is no one method or recipe for selling your artwork. Choose and experiment with a venue that fits with your personality, time constraints, and style of work. [...]

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Multiple Streams of Income For Artists

It's not clear what is causing galleries to close while other galleries thrive, but it is very clear that artists are now seeking to sell through additional venues to supplement their gallery sales. [...]

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Art Sales Trends in 2017

Yes, the system is changing for art sales, and along with the introduction of online sales and Internet art browsing, sales models are in constant flux. I'm making it my mission to research how artists and gallerists are successfully selling work right now and in the past year. [...]

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Are Galleries The Right Choice For You?

Gallery artists today self-promote even to create sales through their galleries. The artist/gallery relationship is truly a partnership. [...]

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Is The Gallery System Dying?

Galleries and artists who have e-commerce sights sell more art than those who don't. The time has come - where people are comfortable buying online, even artwork. [...]

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One Super Important Quality For Gallery Success

If you want to get into a great gallery, work on your consistency. Develop and hone a style that is immediately recognizable. One that collectors can count on. [...]

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Who Are Your Business Partners?

Some may think, "I paint alone. I don't partner with anyone." but to succeed as a professional artist, you will need to partner with some other industry professionals in order to get your paintings seen and sold. [...]

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Should I Contact this Artist?

In this article, I’m going to bullet point some of the questions I ask myself as I determine whether or not I contact an artist. [...]

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The Business Side: How Do We Make It Fun?

Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]

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The Gallery Merry Go Round

So if an artist needs to be well established and 'known' with existing galleries in place before they can get into a gallery, how are they supposed to get there? [...]

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Act Like a Professional, Part 1

By presenting ourselves in a more professional manner, we artists can improve the way our work is perceived and received by galleries and clients alike. [...]

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The Framing Question

I'm not sure that there's an artist anywhere in the world who has not wrestled with the problem of finding the "right" frame for an artwork. [...]

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Art World Myths Debunked

These are only small sample of some of the myths commonly repeated among artists. Yet the art world is filled with these stories. Understand that much of the advice you have heard is wrong. The best strategy to combat these myths is to enter the art market with an open mind that reality may be much different then the stories you have heard. [...]

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Organizing Show Folders

Have you ever entered a show, only to lose half the info and spend precious time and energy tracking it down? Or have you wanted to enter a show you've entered in the past, but can't remember what you entered? I have! This year, in an effort to clean up my act, I've implemented a very simple system for keeping my head above water in this area. [...]

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Good Galleries vs Great Galleries

When you are starting out it can be difficult to tell which galleries will work for you. It takes a lot of trial and error. But with experience you will begin to develop an intuition as to the best places for your art. Please use these tips as a guide to evaluate different galleries and remember it is all a learning process. [...]

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Pressure - And the Real Truth About the Glamorous Life of an Artist

I think this aphorism sums up the professional artist's life: "Early to bed and early to rise; work like hell and advertise." [...]

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Misconceptions About Approaching Galleries

Even with all the advice out there on approaching galleries, you can never really understand the process until you start doing it. I think you will learn more by approaching ten galleries in one day then reading about the topic for six months. The best teacher is experience. Even if you think you are not ready, you should do it anyway and start learning. [...]

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7 Lessons Learned From Gallery Representation

Remember that the purpose of it all is to create the art you love. There will be plenty of ups and downs in this business. But the art will live on long after we are gone. [...]

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Sorry, Wrong Number

In the end, I believe it’s about getting our message through, without misdials and misdirected calls. The world needs your art, and you are the only person who can do what you do. If your voice is lost, there is no one who can replace it. Our belief that what we do, matters, is the most vital part of that very important message. [...]

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How I Painted My Way to the Middle Part II

I've had my butt handed to me on a platter so many times that, I was beginning to think it was a 'Happy Meal' ! [...]

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The Story We Tell Ourselves

I believe artists must create a personal story about their art. What made you want to create art and how will you determine the success of your work? I think the sooner we can figure out our own story then we can begin to enjoy the process. All the galleries and attention may fade away with time, but the story we tell ourselves will outlast all the good and bad times. [...]

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Undefeated

We don’t have to re-invent the wheel or find a new list of materials. I’m extending an invitation for you to join us in refusing to give up. [...]

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The Art Market II

See my market was the middle class, the middle class got scared and stopped buying everything, except for going out to dinner that is, and they still haven't gotten back to buying art, at least not original art. [...]

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Are Galleries Really Necessary in Today's Art Market?

Find a gallery you can trust, one that goes the extra mile for you and for their customers as well, and you'll find that their partnership is well worth going the extra mile for them too, for a reputable gallery's services of exposure, promotion and advice can elevate your art career to a new level. [...]

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Truth

If art coaches and career guides really believed in their services they would rep you on commission, instead of an up-front fee. Also be very careful with what advice you read. We become what we learn. So much of the stuff written is way off the mark. There are so many writers who speculate what they think will work in marketing art. In the art business,you will never succeed by guessing. [...]

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Bad Internet Advice: Your Portfolio and Choosing The Right Gallery

The best advice comes from artists who are five to ten years ahead of you in your career. They can relate to your struggle and most likely are aware of the most recent changes in the market. Often times the best path forward is contrary to popular opinion. [...]

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The Long Tail of the Art World

The work that you create now has a much better chance of finding an audience more than any other point in history. You just need to find your tribe and help it grow. [...]

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Bad Internet Advice: Getting Into Galleries

So why is there so much bad advice on the internet about getting into galleries? I do not think most writers are trying to mislead artists. I think these articles are typically not written by working artists. It is based upon theory and stories they have heard from people over the years rather than the experience of actually approaching dozens of galleries. The best advice comes from people who have walked down the same road. [...]

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