Blog on Art Marketing and Selling Art


Terry Miura's "10 Strategies for Simplifying Cityscapes" Workshop in Bainbridge Island, Washington

Special Edition USA Workshops March 2019 Newsletter

Special USA Workshops Edition from March 2019 [...]

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S.C. Mummert's discusses two very important elements in the world of artificial light for an artist: Color Temperature and Color Rendering.

It's All About The Light...

For many, North light has long been considered the gold standard for an artist to paint under--which arguably, it is. However, a ton of artists out there lack North light in their studios. As a result, the majority of art today is often created either in part, or wholly under artificial lighting. [...]

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Russian Impressionists Emilia Lane and Elena Bakelha's "2019 Venice Italy Plein Air Painting Workshop" in Italy

Special Edition International Workshops 2019 Newsletter

Special International Workshops Edition from February 1st, 2019 - July 31st, 2019 [...]

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Keiko Tanabe's 3-Day Watercolor Workshop at Tubac School of Fine Art in Arizona

Special Edition USA Workshops February 2019 Newsletter

Special USA Workshops Edition from February 2019 [...]

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S.C. Mummert's discusses analogous and complementary colors

Analogous and Complementary Color ...

Here’s my take on why this looks so fabulous ... at least to me. Analogous colors are quite gorgeous in their own right. That’s one reason why a rainbow seems so glorious. Each color is directly related to, and harmonious with, the one directly beside it. [...]

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Keith Bond shares the importance of painting only what communicates with you.

The Missing Information

Regardless of your style, tight or loose, bold or delicate, put in only what communicates what you want and leave all else out. This will allow the viewer to fill in the missing information in a way that is unique and personal. [...]

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Don Sahli's "Chacala Workshop" in Chacala, Mexico

Special Edition International Workshops 2019 Newsletter

Special International Workshops Edition from January 1st, 2019 - July 1st, 2019 [...]

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Eric Rhoads shares how stepping out of your comfort zone can impact your goals

Conquer Your Unrealized Dreams

A goal without a plan to execute is a goal that is unlikely to be realized. Understanding where you are and where you want to be helps you find the gap between those two points. What are the obstacles within that gap? We all need specific clarity about the problem to be solved, the specifics of the opportunity or obstacle, and the steps required to execute our strategy. [...]

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Don't miss Keith Bond's follow up article on workshops.

Workshops -- Should You Organize Your Own?

On the other hand, if you have the skills to handle the logistics and are willing to do the work, you could earn all the profits - 100%. Yes, you will incur expenses you otherwise wouldn’t. If you begin local - preferably in your own studio - you can minimize many of those expenses. If you have a decent mailing list already, then advertising can be minimal as well. Play with the math and see what the projected expenses and profits are. Look at best and worst case scenarios. Then decide for yourself which route you want to go. [...]

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Kelli Folsom's "Still Life Painting as Fine Art- Scottsdale Artist's School" workshop in Arizona

Special Edition USA Workshops January 2019 Newsletter

Special USA Workshops Edition from January 2019 [...]

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To Teach or Not To Teach

Some of you teach art workshops or classes. Some of you don’t. And some of you are considering it. [...]

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S.C. Mummert's discusses 2 important types of edges.

Life on the Edge - Part III

In the world of edges, Halation and Pointing are loosely related, which is why I present them here together. They’re related in that they both use soft, lost or blurred edges to help achieve their effect. [...]

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Keith Bond discusses the importance of practice, study, and discipline

Practice Your Art

Neither musicians nor athletes perform without a lot of practice. In most cases more time is spent practicing than performing. Yet, many visual artists think that once they reach the professional level, they no longer need practice. [...]

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Don Sahli's "Chacala Workshop" in Chacala, Mexico

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from December 1st, 2018 - June 1st, 2019 [...]

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Keith Bond discusses the importance of how to strive for style naturally

Strive to Not Have a Style

According to him, it is critical to develop a personal style, but it is equally critical that it isn’t forced. Experimentation and exploration of a variety of styles, media, motifs, etc. are important. In the process, a personal style will eventually emerge. Let it emerge, don’t resist it. [...]

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Sara Linda Poly's "Painting Dramatic Light in the Landscape" workshop in Virginia

Special Edition USA Workshops December 2018 Newsletter

Special USA Workshops Edition from December 2018 [...]

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Don't miss S.C. Mummert's the continuation of "Life on the Edge"

Life On The Edge - Part II

Correspondingly our last article took the virtually limitless array of Edges and compressed them down into just three categories—Hard, Soft & Lost. This time, we’ll try and provide several suggestions of just how we might apply those three basic variations ... the when & the where. [...]

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Kevin Macpherson's "Macpherson Art and Photography in Guatemala" workshop

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from November 1st, 2018 - May 1st, 2019 [...]

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Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

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Lori Woodward demonstrates the difference light vs shadows can make when painting tree foliage

Painting Tree Foliage: Light and Shadow

Without light, we just can't see much - no shape, no color. There is less light in the shadow, so we see fewer detail and color in those shadows. [...]

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Cynthia Rosen's "A Breath of Fresh Air: Painting Outdoors, a Plein Air workshop" in New Jersey

Special Edition USA Workshops November 2018 Newsletter

Special USA Workshops Edition from November 2018 [...]

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Lori Woodward shares a painting tool that can guide the viewer to different areas of your painting.

Setting The Stage With A Dark Foreground

This tool, "the door jamb" causes the viewer to gaze around or over the area at the side or bottom of the painting and into lighter elements in the distance. [...]

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Lori Woodward shares points on how to paint in midday

Painting in the Midday Sun

Glare and strong light causes the eye pupils to contract, making it difficult to see details in shadows [...]

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S.C. Mummert discusses three important types of edges for your art.

Life On The Edge

The study of edges itself will always be a bit subjective (like edges themselves). However, exercises like those mentioned... should help jump-start the process for someone just starting out. [...]

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Lori Woodward demonstrates how warm light makes cooler shadows, using paintings by Michael Godfrey & Lisa Mitchell

Warm Light Makes Cooler Shadows

Before I studied with Richard Schmid, I understood how to use color and value in my landscapes, but in a less scientific way than I do now. I knew that shadows are darker than the sunlit objects, and I even knew that the reflected light in the shadows was always darker than anything in the light. [...]

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Stewart White's "Domaine Du Haut Baran The Dordogne region" workshop in France

Special Edition International Workshops 2018 - 2019 Newsletter

Special International Workshops Edition from October 1st, 2018 - April 1st, 2019 [...]

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Lori Woodward discusses how to charter your own art career.

Charting Your Artistic Course

Like it or not, if your work can be recognized as "Your Work", you'll have an easier time attracting an audience for it. [...]

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Vladislav Yeliseyev's "Chesapeake Watercolor Workshop" in Maryland

Special Edition USA Workshops October 2018 Newsletter

Special USA Workshops Edition from October 2018 [...]

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Sara Linda Poly's "Plein Air Painting in Tuscany" workshop in Italy

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from September 1st, 2018 - March 1st, 2019 [...]

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S.C. Mummert discusses three important color topics: saturation, transmission and shadows in his latest piece.

Where's The Color?

Okay... the fact is these chromatic elements exist around us in nature. But as is so often the case in art, we sometimes need a little nudge to actually “see” what’s going on... to become more in tune with what’s happening optically, so we can put it to use in our own work. [...]

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Zac Elletson discusses how past and present artists can influence your artistic style.

Finding Your Style

How to find your art style and artistic voice. [...]

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Cynthia Rosen's "Paint Outdoors Workshop - A Labor Of Love and Inspiration" workshop in Vermont

Special Edition USA Workshops September 2018 Newsletter

Special USA Workshops Edition from September 2018 [...]

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William Schneider discusses the advantages of perfecting one skill at a time.

The Perpetual Student

A great idea is to copy masterworks. Sargent did; Zorn did. In fact virtually all the great artists have done this type of research. The goal is to figure out the master artists’ thought process. [...]

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In this second article, Lori Woodward demonstrates how she uses lines in her art work.

Simplify Landscape Painting Using Straight Lines

This is part two on using straight lines to block in subjects in the drawing stage of a painting. [...]

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Lori Woodward shares a lesson from studying with Richard Schmid

Simplify Drawing Using Straight Lines on Rounded Objects

Try drawing your rounded objects with angular straight lines... I think you'll find that it makes drawing a lot easier. [...]

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Eugen Chisnicean's "Biennale du bassin D'Arcachon" workshop in France

Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from May 26th, 2018 - February 1st, 2019 [...]

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S.C. Mummert discusses more ways artists can explore and experiment with composition.

Composition Should Be a Tool - Not a Rule

Some years ago a popular artist was quoted, “When it comes to rules regarding composition ... there are no rules”. I happen to agree. I agree largely because each of us should be actively exploring... experimenting... pushing artistic boundaries... without any limitations. [...]

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Special Edition USA Workshops August 2018 Newsletter

Special USA Workshops Edition from August 2018 [...]

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Pioneer Cooking by JR Monks

The Devil Is In The Details

The devil may be in the details, but the painter is in the ability to make decisions regarding what to emphasize, and what to downplay. [...]

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Special Edition International Workshops 2018- 2019 Newsletter

Special International Workshops Edition from May 1st, 2018 - January 1st, 2019 [...]

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