Blog on Art Marketing and Selling Art


Kevin Macpherson, a Master, in his studio.

Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

Read More

Jason Horejs shares a quick tip on how to keep a record of your sold artwork

Quick Tip: Make a Folder for Images of Art in Client’s Homes

Today I want to invite you to do something that is going to take you all of five seconds: Set up a folder on your computer where you can collect images of your work in client’s homes or businesses, or in public spaces. [...]

Read More

Jason Horejs shares how to stay in touch with your art collectors

Keeping in Touch With your Art Collectors

Perhaps you haven't been as good at following up as you would like simply because you haven't had a follow-up plan in place. I want to share with you some suggestions that will help make you a follow-up expert. Better follow-up will lead to more sales. [...]

Read More

If you create works that are authentic, you can find an audience.

Sage Covered Hills

The point of the article is that you should not worry about anyone’s voice but yours. Create what inspires you. Create authentic and honest work. Be true to yourself and your art. [...]

Read More

Jason Horejs shares 4 helpful tips for any easy follow-up process

Increase Your Art Sales | The Power of Follow-Up

I can’t guarantee that every follow-up effort will lead to a sale, but if you follow up consistently I can promise that you will see more of those “almost” sales convert into “follow-up” sales. [...]

Read More

Jason Horejs discusses how being available and providing an exceptional level of service can increase your art sales

Many Galleries are Closed on Mondays . . .

If you are an artist participating in a show or festival, stick out the full length of the show. I know it’s a huge temptation to pack it in early, especially if the show has been poorly attended, but I can’t tell you how many times we’ve had a client come into the gallery right as we were closing and end up making a purchase. [...]

Read More

Don't miss Gallery Owner Jason Horejs' Perspective on Consistency in your art

Artists: Are you Consistent? A Gallery Owner's Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career [...]

Read More

THE 3D CONUNDRUM: Decisions about Discounts and Donations, Part 2

Donating to art auctions is a tricky business. [...]

Read More

Clint Watson with BoldBrush Master Signature Artist Mian Situ

Depth of Growth is More Important than Rate of Growth

Attracting one new deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website. [...]

Read More

Jason Horejs shares some helpful words to use when closing a sale.

Selling Art | Words that Make a Difference

Making a conscious effort to select the right words is particularly important when working on any marketing or advertising copy, when speaking with a client or a gallery that might want to represent you, and when you find yourself negotiating to close a sale. [...]

Read More

Jason Horejs discusses how an artist's story can help to close a sale.

Creating Experiences and Telling Stories to Sell More Art

Not everyone cares about the stories, but it’s often the case that the story is the extra little push that encourages the collector to buy. Of course, it doesn’t always work out to provide this kind of experience for a collector, but whenever I have the chance, I will go out of my way to give collectors the opportunity to meet the artist. [...]

Read More

Don't miss Jason Horejs' advice when interacting with an art collector

How to Behave in an Art Collector’s Home

If you've had the opportunity to sell directly to art buyers, either through your studio, gallery or a show, you've probably found yourself in a similar scenario. Selling to a client in her home can be a challenge, but getting the art into the client's home in the first place is more than half the battle. I have several suggestions that might help you the next time you find yourself with your art in a client's home... [...]

Read More

Keith Bond shares how to use studies as hand-made thank you cards

Hand-made Thank You Cards

I (and many others) have suggested that you should send “Thank You” cards on a regular basis. Most of the time I send a card that has an image of one of my paintings printed on it. But recently, I wanted to send something a bit more personal and significant. [...]

Read More

Keith Bond discusses the completing a plein air painting outdoors vs indoors

The Two Plein Air Artists

When painting on your own, the only rule is to do what works best for you to achieve your vision. Be it completing the work on location; finishing it in the studio; or using the study to inspire a new, larger studio work. But again, the questions. Should there be a standard at an organized event? What should that standard be? Where do you stand on the issue? Or does it not even matter? [...]

Read More

Clint Watson shares the many ways art changes lives.

Art Transforms Lives

One of our core values at FASO is: We Know that Art Transforms Lives for the Better [...]

Read More

Ketih Bond shares some tips on how to bridge the conversation with potential art collectors

Bridge the Conversation

There are countless opportunities when you will be asked specific questions about your art (whether by the media – including local newspapers or national magazines; curators; gallery owners; collectors; students; or Joe Neighbor). I recently learned a few principles that I wish I had realized long ago. [...]

Read More

Jason Horejs discusses should artists post online about their sold paintings

Ask a Gallery Owner | Should Artists Brag About Their Sales?

What do you think – is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? [...]

Read More

Jason Horejs discusses fine art vs. decorative art

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I feel that fine art is in the eye of the beholder. I look for artwork that interests and excites me and that will bring an interesting dimension to our gallery. As the email above says, I’m looking for art that has “emotional touch point.” That’s my fine art. A visitor to the gallery might feel the same and become motivated to buy the piece, or they may not experience any connection and walk right out the door. [...]

Read More

Jason Horejs shares how you can use Photoshop to make an art sale

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Have you used Photoshop to help you make sales? What else have you done to provide extra service that has helped you make sales? [...]

Read More

Jason Horejs discusses how including a date on your art piece can ruin a sale

Debate: Should You Include a Date on Your Artwork?

I am an impassioned advocate of artists being organized and carefully cataloging all of their work. I encourage artists to make sure that each work of art includes an inventory number which could then be cross-referenced to the artist’s inventory if and when the question of creation date arises in the future. [...]

Read More

Jason Horejs discusses why artwork titles matter

Collective Wisdom | Creating Titles for Your Artwork

Titling your artwork is a challenge because you have several potentially conflicting goals with a good title... [...]

Read More

Don't miss Jason Horejs' advice on what to include in your biography

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

The main purpose of your biography is to help people make a connection to you, to help them understand where your art comes from, and to help them move toward a purchase. With that in mind, if you are going to include references to difficult life experiences, you should strive to do so in a way that emphasizes not the problem, but rather the amazing way you overcame it and went on to become the amazing artist you are today. [...]

Read More

Keith Bond discusses how to speak about your art to art collectors

Geology and Art

Yes, many of us like to talk about art and many collectors like to learn about it. But remember, they aren’t experts. Speak on their level. With time, they will become more experienced and well-versed in art principles. [...]

Read More

Don't miss Luann Udell's discussion on what to do with a gallery's rejection

LET ME COUNT THE WAYS: Why Didn't That Gallery Take My Work??

Take all the energy generated by disappointment and failure, and channel it right back into the work of your heart. [...]

Read More

Luann Udell shares the benefits of having a positive reply prepared about your "Why"

SUPPORT YOUR MEDIUM: People Are Listening!

When we are challenged by these people who imply (or outright tell us!) our materials are “less than”, we need to be prepared with a great answer.... Because other people are listening! [...]

Read More

Jason Horejs shares some tips on how to thank your art collector after a sale.

Don't Overdo the Gratitude When you Make an Art Sale

Instead of over-thanking, congratulate your client for their purchase. You will be amazed at how much better your post-sale experience will be when you focus on congratulating in addition to thanking. [...]

Read More

Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

Read More

Keith Bond discusses how to feel inspired when creating commissioned art

Commissions

Is there a way for you to feel inspired and excited about the work and still fulfill a client’s request for a commission? Can you do it without feeling like you are selling out to commercialism? Can you maintain your artistic freedom and integrity while doing a commission? [...]

Read More

Jason Horejs discusses the importance of knowing who your customer's are.

Artists: Better Serve Your Customers by Knowing Who they Are

Prospecting for Information When You Are Not in Direct Contact With the Buyer [...]

Read More

Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

Read More

Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

Read More

Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

Read More

Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something they’re not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

Read More

Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

Read More

One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

Read More

Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

Read More

Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasn’t my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

Read More

Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

Read More

Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

Read More

Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work. [...]

Read More