Blog on Art Marketing and Selling Art


Keith Bond shares how to use studies as hand-made thank you cards

Hand-made Thank You Cards

I (and many others) have suggested that you should send ďThank YouĒ cards on a regular basis. Most of the time I send a card that has an image of one of my paintings printed on it. But recently, I wanted to send something a bit more personal and significant. [...]

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Keith Bond discusses the completing a plein air painting outdoors vs indoors

The Two Plein Air Artists

When painting on your own, the only rule is to do what works best for you to achieve your vision. Be it completing the work on location; finishing it in the studio; or using the study to inspire a new, larger studio work. But again, the questions. Should there be a standard at an organized event? What should that standard be? Where do you stand on the issue? Or does it not even matter? [...]

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Clint Watson shares the many ways art changes lives.

Art Transforms Lives

One of our core values at FASO is: We Know that Art Transforms Lives for the Better [...]

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Ketih Bond shares some tips on how to bridge the conversation with potential art collectors

Bridge the Conversation

There are countless opportunities when you will be asked specific questions about your art (whether by the media Ė including local newspapers or national magazines; curators; gallery owners; collectors; students; or Joe Neighbor). I recently learned a few principles that I wish I had realized long ago. [...]

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Jason Horejs discusses should artists post online about their sold paintings

Ask a Gallery Owner | Should Artists Brag About Their Sales?

What do you think Ė is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? [...]

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Jason Horejs discusses fine art vs. decorative art

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I feel that fine art is in the eye of the beholder. I look for artwork that interests and excites me and that will bring an interesting dimension to our gallery. As the email above says, Iím looking for art that has ďemotional touch point.Ē Thatís my fine art. A visitor to the gallery might feel the same and become motivated to buy the piece, or they may not experience any connection and walk right out the door. [...]

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Jason Horejs shares how you can use Photoshop to make an art sale

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Have you used Photoshop to help you make sales? What else have you done to provide extra service that has helped you make sales? [...]

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Jason Horejs discusses how including a date on your art piece can ruin a sale

Debate: Should You Include a Date on Your Artwork?

I am an impassioned advocate of artists being organized and carefully cataloging all of their work. I encourage artists to make sure that each work of art includes an inventory number which could then be cross-referenced to the artistís inventory if and when the question of creation date arises in the future. [...]

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Jason Horejs discusses why artwork titles matter

Collective Wisdom | Creating Titles for Your Artwork

Titling your artwork is a challenge because you have several potentially conflicting goals with a good title... [...]

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Don't miss Jason Horejs' advice on what to include in your biography

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

The main purpose of your biography is to help people make a connection to you, to help them understand where your art comes from, and to help them move toward a purchase. With that in mind, if you are going to include references to difficult life experiences, you should strive to do so in a way that emphasizes not the problem, but rather the amazing way you overcame it and went on to become the amazing artist you are today. [...]

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Keith Bond discusses how to speak about your art to art collectors

Geology and Art

Yes, many of us like to talk about art and many collectors like to learn about it. But remember, they arenít experts. Speak on their level. With time, they will become more experienced and well-versed in art principles. [...]

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Don't miss Luann Udell's discussion on what to do with a gallery's rejection

LET ME COUNT THE WAYS: Why Didn't That Gallery Take My Work??

Take all the energy generated by disappointment and failure, and channel it right back into the work of your heart. [...]

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Luann Udell shares the benefits of having a positive reply prepared about your "Why"

SUPPORT YOUR MEDIUM: People Are Listening!

When we are challenged by these people who imply (or outright tell us!) our materials are ďless thanĒ, we need to be prepared with a great answer.... Because other people are listening! [...]

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Jason Horejs shares some tips on how to thank your art collector after a sale.

Don't Overdo the Gratitude When you Make an Art Sale

Instead of over-thanking, congratulate your client for their purchase. You will be amazed at how much better your post-sale experience will be when you focus on congratulating in addition to thanking. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Keith Bond discusses how to feel inspired when creating commissioned art

Commissions

Is there a way for you to feel inspired and excited about the work and still fulfill a clientís request for a commission? Can you do it without feeling like you are selling out to commercialism? Can you maintain your artistic freedom and integrity while doing a commission? [...]

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Jason Horejs discusses the importance of knowing who your customer's are.

Artists: Better Serve Your Customers by Knowing Who they Are

Prospecting for Information When You Are Not in Direct Contact With the Buyer [...]

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Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something theyíre not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasnít my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

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Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, itís never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, itís a great excuse to get back in touch with a past buyer and remind them of your work. [...]

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Keith Bond discusses the benefits of building up other artists

Good Karma

And I find that there is good karma when you talk up another artistís work and help collectors decide to purchase it. It usually comes back around in one way or another. It isnít always right away. But it does come back around. [...]

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Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. Itís your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Lori Woodward's discusses the power of the "red dot" at an art show.

The Psychology of SOLD

Sales really do beget Sales. [...]

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Eric Rhoads discusses the important role a frame can play in selling your artwork.

Using Frames To Sell Artwork

Itís important to think of a painting as a whole package. Quality paintings and quality frames go together. [...]

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Keith Bond shares some important tips on how to create your art business.

Art is a Business

Art is much, much more than simply creating. [...]

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