The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]
Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]
But in the end, itís what works best for YOU. Itís what you have time for, and what you are willing to make time for. Itís what platforms have proved successful for YOU. Itís what works for you, and whatís not working for you.
In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]
It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]
Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. Do the opposite: Publish your most compelling, most polished, pillar content for your blog (if you have one) to attract and engage potential new fans. Send your short, personal, more raw updates to the people who already know and love you via your newsletter. [...]
Wouldn't it be great if there was a way to take advantage of the downtime to create our newsletter content, and then to automatically send that content out to our subscribers even when we were busy? [...]
As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]
Successful people have mastered the art of change. They are not loyal to a ďone-way strategy.Ē They are focused on implementing programs that work at the time and discard it when a better plan arises. [...]
Crunching the numbers, marketing, blogs, writing newsletters, visiting galleries, creating submittals, preparing and maintaining a professional portfolio, etc.; when do I have time to create and just enjoy painting? [...]
If you are like most artists, youíll want to invest as little time as possible working on your newsletter to achieve the best results. After all, every minute you spend on your newsletter is one minute less you have to spend on your art. [...]
This year we added a spring event. And some folks, especially our newer artists, didnít get the sales or even the visitors theyíd hoped for.
Some reasons are obvious and expected. There were some things we could have done better. And there were some things about which people should KNOW better!
The most obvious was their lack of a mailing list. [...]