Blog on Art Marketing and Selling Art


Luann Udell shared how art events are about laying the groundwork for potential collectors

THE THING ABOUT OPEN STUDIOS: Art Events Aren’t About Making Money TODAY

Art events are about introducing our work to an audience, especially if it’s a new audience. It’s about inviting our visitors and attendees into our world. Open studios are especially powerful, because they see our work and our environment in full. [...]

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WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: We Will Never Know Our True Legacy

I hope we can all find a way, and a reason, to keep on ‘making’. I hope we can let go of envy of the success of others, and our own fears of failure, and simply rejoice that we have the luxury, and the privilege, to be able to do this work. [...]

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Luann Udell discusses how art history has changed through the years.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Now There Are Artists That Look Like Me!

Art History hasn’t been historically inclusive, but that’s changing, for the better! [...]

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Luann Udell discusses how to keep creative work in our life.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Make Room for Art in Your Life!

Life is not “all or nothing”, you can make as much—or as little—room for art as you like! [...]

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Luann Udell shared how to be focused and diverse in your art career

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: You Can Be Focused, You Can Be Diverse, It’s All Good!

You get to choose what you do, how you do it, how many things you do, and you can change it whenever you’re ready. [...]

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Luann Udell discusses how easy it can be to lose track of our own vision.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Be Inspired, But Be Yourself

When we follow someone else’s vision, it’s easy to lose track of our own. [...]

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Don't miss Luann Udell's next article in her series "What I Wish Someone Had Told Me About Artists"

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: We Have to Make Room for It

Maybe we can earn a living with it. Maybe we can’t. But it has to have a place in our lives. [...]

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Don't miss Luann Udell's next artilce in her series, "What I Wish Someone Had Told Me About Artists"

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: There's More Than Just One Kind of “Artist”

I wish someone had told me there are a thousand ways to be an artist in our modern world, especially with all the new material, new techniques, and new resources available to us. [...]

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Don't miss Luann Udell discussion on "What do I wish someone had told me in art classes?”

What I Wish Someone Had Told Me About Artists

There’s More Than One Way to Be an Artist [...]

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Painting on glass for an out-of-my-comfort-zone book project ultimately led to this new body of work.

THE GIFT OF RISK: Stepping Outside Your Comfort Zone Has Its Own Rewards

In the end, the choice is ours. We can play it safe. We can avoid risks, ditch change, never step outside our comfort zone. It’s up to you. I can’t even pretend to think I know better than you. As I always say, if this doesn’t work for you, don’t do it! I can only share what’s lifted my heart, write what’s helped me move forward, what restores me to my better self. [...]

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Luann Udell shares how preparation, persistence, and opportunity can equal luck.

What's Luck Got To Do With It? The True Meaning of Luck

Luck = Preparation plus persistence plus opportunity. [...]

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Don't miss Luann Udell's inspirational discussion on creating your own story.

What Is The Story Only You Can Tell? Make It A Good One!

We can’t control everything in life, but we can choose how we face it. [...]

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There is an audience for everything... You just have to find it.

There's an Audience for Everything: Mourning the End of Regretsy.com and Celebrating What It Taught Me.

Do the work you truly love, using the subjects you really care about, with the medium and techniques that feel “right to you. Create powerful titles that connect emotionally with viewers, and do it all in the way that is unique to you. [...]

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Don't miss Luann Udell's valuable discussion on "professional jealousy"

A HANDY GUIDE TO NIBBLERS: The Fifteen-Minute Read that Can Change Your Life.

We all want to make the work that means something to us, something that is a product of our story. Our story is who we are in the world, and who we want to be. [...]

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Don't miss Luann Udell's words on finding hope, faith and inspiration in what you do

FINDING HOPE IN THE HARD PLACES: My Blog Tagline Works Its Magic Again.*

Be grateful you are able to make room in your life for your art. So many people feel they can’t, that they aren’t good enough, that nobody wants their work, that they aren’t “successful” enough. It’s okay to want more recognition, to want more skill, to make more money. It’s also okay for “making” and “making it” to be enough, for now. [...]

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Luann Udell shares how to navigate your art career as the times change

TIMES CHANGE. Do We Have To??

There are many ways for our work to become a part of someone else’s story, someone else’s world, someone else’s journey. Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters. [...]

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Luann Udell shares what a difference a change of perspective or point of view can make

Upside-Down Thinking

Sometimes a change of perspective, another point-of-view, another pair of eyes and ears, can challenge our assumptions, and help us through a sticky spot in life. [...]

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Don't miss Luann Udell's discussion on finding a balance

Testing the Waters

In lieu of little paper water testing strips, what can we use to measure what we need? A little group of artistic friends can help. Make sure they “have your back”, know your heart, and treat you fairly. Checking in with people you love and respect, who love and respect Y*O*U, can do wonders to get our balance back. [...]

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Luann Udell shares how making the work we love, is a working meditation.

Bad/Mad/Sad Brain and "Aha!" Moments

Making art, making the work we love, is a working meditation. Doing work we find worthy, fulfilling, productive, actually brings us joy. It allows us to get into a deep, working mental space—literally, a working meditation--sometimes called “the Zone”. Time passes quickly. We are immersed in our process. We are restored to our better selves. [...]

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Don't miss Luann Udell's discussion on what to do with a gallery's rejection

LET ME COUNT THE WAYS: Why Didn't That Gallery Take My Work??

Take all the energy generated by disappointment and failure, and channel it right back into the work of your heart. [...]

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Luann Udell discusses how to enjoy the steps along the way in our "journey"

LESSONS FROM THE MOVE: Give It Time, and Take the Time!

Most things in life work themselves out. [...]

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Luann Udell shares the benefits of having a positive reply prepared about your "Why"

SUPPORT YOUR MEDIUM: People Are Listening!

When we are challenged by these people who imply (or outright tell us!) our materials are “less than”, we need to be prepared with a great answer.... Because other people are listening! [...]

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LESSONS FROM THE MOVE: Rome Wasn’t Built in a Day

I hope, if you are also facing something overwhelming in your life, that you have good friends to help you through... And even if you don’t, I hope you are as kind to yourself as I’ve learned to be, today. [...]

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Luann Udell shares how the art of your heart can be so fulfilling

THE DOCTOR IS IN: A Prescription For Getting Unstuck

Because something and little steps are better than nothing... And the power of little steps can bring great rewards, physically, personally, professional, emotionally, and spiritually. [...]

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Luann Udell discusses how to respect your creative process

What You and M. Night Shyamalan Have In Common

Be all you can be. Rejoice that you can be an artist in the world today, with few restrictions, except for the ones you take on yourself. [...]

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Don't miss Luann Udell's lesson on "your next studio"

LESSONS FROM THE MOVE: Your Next Studio

It doesn’t get easier. The life lessons just keep coming, and that’s a good thing. I hope! [...]

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Luann Udell discusses how to trust what works for your art business

LEARNING TO FLY Part 4b: Trust and Verify

But the best way to really know how our customers find us is to ask them. [...]

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Don't miss Luann Udell's discussion on success

LEARNING TO FLY Part 4a: Trust Your Instruments

Simple. Your most important “instrument” is your heart. [...]

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Luann Udell discusses how to seek out what brings you joy, and peace in your heart.

LESSONS FROM THE GYM: Be Kind, Unwind.

Seek out what brings you joy, and peace in your heart. Find the beauty of the world. Let it heal you. [...]

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Luann Udell's shares a hidden benefit of teaching a workshop

The Hidden Beauty of Teaching

I’m hoping I can offer “community” as another healing power of my art. [...]

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Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--it’s those little things that help your art biz grow big! [...]

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Don't miss Luann Udell's next tip: "Make Do With What You Have" in her Exercise for Success series

EXERCISE FOR SUCCESS Tip #12: Make Do With What You Have (Til You Know Your Real Next Step)

If you’re determined invest in those high-tech karate/biking/sports shoes, knowing they will make a difference... Make sure they’re the right size. And the right fit. [...]

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Don't miss Luann Udell's discussion on finding "the right shoes" for the RIGHT next step.

EXERCISE FOR SUCCESS Tip #11: Wear the Right Shoes.

But....if constant “playing around” is getting in the way of something else you want....If you want to be considered as more than a hobbyist, you must rise above your tools and techniques--and become a master of the medium itself. [...]

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Luann Udell discusses when to push yourself a bit and when to take a break in your art

EXERCISE FOR SUCCESS Tip #10: Vary the Intensity.

Know when to push through, and when to take a break! [...]

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EXERCISE FOR SUCCESS Tip #9: Stretch!

Strength needs stretch to reach maximum potential. [...]

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Luann Udell discusses the importance of support.

EXERCISE FOR SUCCESS Tip #8: Get the right support.

Find ways to “hold it together” during the hard times and the slow times. [...]

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Luann Udell discusses the importance of flexing your creative muscle

EXERCISE FOR SUCCESS Tip #7 Work (gently) through your setbacks.

Not all of us will be world-class artists, or hugely successful artists, or even very good artists. But if you love it, and it's important to you, you must find a way to keep doing it... It's as important to your creative nature as moving is to our physical bodies. [...]

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Don't miss Luann Udell's inspiring words on celebrating how far we've come.

EXERCISE FOR SUCCESS Tip #6 Measure your progress. And celebrate your milestones.

If we only look at how far we have to go, we forget to celebrate how far we've come. [...]

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Luann Udell discusses how to "keep your eye on the prize"

EXERCISE FOR SUCCESS Tip #5 Eyes on the Prize!

Art is truly the gift that keeps on giving.... If it speaks to someone else, if it inspires THEM to do the work of THEIR heart, if it lifts THEIR heart and heals THEM, the circle keeps on growing. [...]

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