Blog on Art Marketing and Selling Art


Jason Horejs discusses how discipline affects the artistic process

The Discipline it Takes to Create Art

I marvel at an artist's ability to get into the studio and work persistently toward his or her vision. An artist, it seems to me, must have an incredible drive to work day after day through difficult circumstances. It takes real discipline. [...]

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Jason Horejs shares some great tips on art festivals and art shows

How to Succeed at Art Shows and Festivals

The summer art show season is upon us again. Each summer, tens of thousands of artists have the opportunity to show and sell their creations to the art-loving public. Participating in these shows can be exhilarating, terrifying and exhausting, all at the same time. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Jason Horejs shares some tips for overcoming gallery rejection

How to Overcome Rejection as You Seek Gallery Representation

We all fear rejection, but as you gain experience and wisdom in the art business, youíll come to see that rejection is just another part of the process of building a successful art career. [...]

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Jason Horejs discusses how to deal with criticism from those in your inner circle

How to Deal With Art Criticism from Your Spouse, Partner, or other Close Family and Friends

A partner with an artistic education is often better able to articulate their criticism, but many artists find that the lack of artistic education of a spouse can actually be an asset. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you donít want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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Jason Horejs discusses should artists post online about their sold paintings

Ask a Gallery Owner | Should Artists Brag About Their Sales?

What do you think Ė is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? [...]

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Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Jason Horejs discusses fine art vs. decorative art

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I feel that fine art is in the eye of the beholder. I look for artwork that interests and excites me and that will bring an interesting dimension to our gallery. As the email above says, Iím looking for art that has ďemotional touch point.Ē Thatís my fine art. A visitor to the gallery might feel the same and become motivated to buy the piece, or they may not experience any connection and walk right out the door. [...]

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Jason Horejs debates should you exhibit art at a business.

Debate: Should Artists Show Work in Doctor's Offices, Banks and Other Business Locations?

Have you shown your work in a rotating exhibit at a business? [...]

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Jason Horejs shares how you can use Photoshop to make an art sale

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Have you used Photoshop to help you make sales? What else have you done to provide extra service that has helped you make sales? [...]

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Jason Horejs discusses how including a date on your art piece can ruin a sale

Debate: Should You Include a Date on Your Artwork?

I am an impassioned advocate of artists being organized and carefully cataloging all of their work. I encourage artists to make sure that each work of art includes an inventory number which could then be cross-referenced to the artistís inventory if and when the question of creation date arises in the future. [...]

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Jason Horejs discusses why artwork titles matter

Collective Wisdom | Creating Titles for Your Artwork

Titling your artwork is a challenge because you have several potentially conflicting goals with a good title... [...]

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Jason Horejs discusses why you shouldn't add watermarks on your artwork posts

Debate | Should you Watermark Art you Are Posting Online?

Do you watermark the art you post online? Why, or why not? [...]

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Don't miss Jason Horejs' advice on what to include in your biography

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

The main purpose of your biography is to help people make a connection to you, to help them understand where your art comes from, and to help them move toward a purchase. With that in mind, if you are going to include references to difficult life experiences, you should strive to do so in a way that emphasizes not the problem, but rather the amazing way you overcame it and went on to become the amazing artist you are today. [...]

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Jason Horejs shares key points to writing professional emails

Crafting Professional Emails for Better Art Business Communication

The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]

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Don't miss Jason Horejs discussion on how to generate consistent and reliable sales

Collective Wisdom: Finding your Bread and Butter

Have you created artwork that generates consistent and reliable sales? Whatís different about that artwork from your normal work? How did you discover your bread and butter? [...]

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Don't miss Jason Horejs discussion on "What Do You Do When You Encounter "the Artist Who Won't Go Away?"

Collective Wisdom | The Artists who Won't Go Away While I'm Trying to Sell

I know it can feel awkward to have someone listening and watching what you are doing, but if you act like it isn't awkward, your customer will very quickly forget about the other artists and you can engage as if you were in an empty studio. This will take some practice on your part, and a conscious effort not to feel self-conscious, but I can tell you from experience that it can be done. [...]

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Jason Horejs shares some tips on how to thank your art collector after a sale.

Don't Overdo the Gratitude When you Make an Art Sale

Instead of over-thanking, congratulate your client for their purchase. You will be amazed at how much better your post-sale experience will be when you focus on congratulating in addition to thanking. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Jason Horejs shares some tips on how to be successful with your art

Artistic Productivity: Cornerstone of a Successful Art Career

Dedicate consistent time daily to your art... Even if you can only carve out an hour or two, set aside fixed time daily that will be devoted to creating. [...]

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Jason Horejs shares how to be proactive in your art business during the off season

Utilizing the Off Season

I think perhaps the greatest challenge of the off season is that itís very tempting to let momentum slip away. I try to work just as hard during the summer as I do the rest of the year. [...]

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Jason Horejs discusses how to overcome your fears as an artist

What is the Scariest Thing you Face as an Artist? | Overcoming Your Fears

Remember, courageous people arenít those who have no fear, but rather those who face their fear and overcome it. [...]

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Jason Horejs discusses the importance of knowing who your customer's are.

Artists: Better Serve Your Customers by Knowing Who they Are

Prospecting for Information When You Are Not in Direct Contact With the Buyer [...]

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Jason Horejs give us an inside look at how galleries select artists

How Galleries Select Artists

So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success. [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand canít exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors itís all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something theyíre not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Jason Horejs' discussion on how to deal with negative feedback

Responding to Negative Feedback About Your Art

No matter what the situation Ė online or off, remember that your critics donít define you. Being a glass-half-full kind of guy, I like to think that each critic is helping me thicken up my skin, and for that I should be grateful, I guess . . . [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasnít my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Jason Horejs shares how to ensure a smooth commissioned art process

Navigating the Commission Process

While commissions can certainly be a challenge, they can also be rewarding as your client gets to become part of the creative process and have a work of art that perfectly suits her needs. With a little forethought and planning, you can handle a commission professionally, keep your sanity, and provide excellent customer service. [...]

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Jason Horejs shares how to take control of your time to free you up for more creative time,

Control Your Time and Become a More Successful Artist

You might not think of it this way, but as an artist you are the owner of a small business, just as I am... [...]

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Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, itís never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, itís a great excuse to get back in touch with a past buyer and remind them of your work. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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