Blog on Art Marketing and Selling Art


Jason Horejs give us an inside look at how galleries select artists

How Galleries Select Artists

So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success. [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand can’t exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors it’s all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something they’re not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Jason Horejs' discussion on how to deal with negative feedback

Responding to Negative Feedback About Your Art

No matter what the situation – online or off, remember that your critics don’t define you. Being a glass-half-full kind of guy, I like to think that each critic is helping me thicken up my skin, and for that I should be grateful, I guess . . . [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasn’t my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, I’ve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries aren’t going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Jason Horejs shares how to ensure a smooth commissioned art process

Navigating the Commission Process

While commissions can certainly be a challenge, they can also be rewarding as your client gets to become part of the creative process and have a work of art that perfectly suits her needs. With a little forethought and planning, you can handle a commission professionally, keep your sanity, and provide excellent customer service. [...]

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Jason Horejs shares how to take control of your time to free you up for more creative time,

Control Your Time and Become a More Successful Artist

You might not think of it this way, but as an artist you are the owner of a small business, just as I am... [...]

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Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

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Jason Horejs shares the advantages of advertising on Facebook

An Introduction to Facebook Advertising for Artists

So what tools does Facebook offer that are useful to me as an art advertiser? [...]

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Jason Horejs discusses what's best to market your art: Personal Profile or Facebook Page

Marketing Art on Facebook: Should Artists Use Their Personal Profile or Create a Facebook Page?

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page? [...]

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Jason Horejs' shares 5 strategies to help you market your art on social media

5 Strategies for Successfully Marketing Art on Social Media

We are still in the early days of social media marketing, and I feel that we have a lot to learn about using social media marketing to best effect. [...]

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Jason Horejs discusses how to gain art collectors on social media.

How to Get Collectors To Follow You on Social Media

Not everyone you invite is going to become a follower, but some percentage will. It’s your persistence and consistency in inviting that will lead to a strong follower base. [...]

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Jason Horejs discusses the advantages and disadvantages of social media platforms for marketing your art.

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

The social media landscape is always changing, but it does seem like we’ve reached a point where a few major providers are dominating the market. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of working with a Traditional Gallery

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

As in my previous posts on fee-for-representation galleries and co-op galleries, I’d like to lay out some of the advantages and disadvantage of working with a traditional gallery. [...]

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Don't miss Jason Horejs' discussion on the Advantages and Disadvantages of Showing in a Co-op Gallery

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a “vanity”gallery... So, is it worthwhile for an artist to show in a co-op gallery? [...]

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Jason Horejs' shares his thoughts on a "Vanity" Gallery...

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question... [...]

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How to Handle an Art Sale that Doesn’t Work Out

Ultimately, I want my clients to buy art because they feel a powerful, emotional connection to the work. [...]

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Myth #6: Following up with Clients Makes You a Pest

So what does it take to effectively follow up? There is a lot that goes into effective follow up, but today I’m going to suggest steps you can take to immediately begin improving your follow-up. [...]

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Myth #5: Negotiation and Discounting Art Devalues it

Negotiation is a skill, and once you master it, you will see your sales increase substantially. When you successfully negotiate a sale, everyone wins. [...]

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Myth #4: Lower Art Prices = More Sales

The value of art is largely arbitrary. There are no objective elements that would allow a gallery owner or an artist to develop a universally optimal price for a particular piece of artwork. [...]

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Myth #3: People Need to See Art In Person to Buy It

The internet offers unparalleled opportunities for artists and galleries to increase their exposure and sales, and we are still in the very early days of online marketing. I’m grateful for the sales we make online, and I’m excited about the prospects of growth for internet sales. [...]

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Myth #2: Art Sells Itself

If you are studying the theory of salesmanship and then taking every opportunity to put theory into practice, you will see a steady increase in your ability to sell your art. [...]

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Myth #1: Art Doesn’t Sell Anymore

I believe that it’s critical for artists to approach the market with the right attitude. If you are hard-working, pragmatic, organized and positive, you will find opportunities to sell your work. [...]

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