Blog on Art Marketing and Selling Art


Keith Bond discusses how to be a giver with your art.

The Giving Artist, The Taking Artist

My intent is that you look at yourself and at your own motivation. What does art mean to you? Why do you create? What role do you think art has in society? Do you share your art or just sell your art? [...]

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Keiko Tanabe's "Watercolor Painting Workshop " in Siena, Italy

Special Edition International Workshops 2019 - 2020 Newsletter

Special International Workshops Edition from October 1st, 2019 - March 31st, 2020 [...]

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See where Art's adventures take him next...

The Life of Art, Series #105

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Luann Udell shared how art events are about laying the groundwork for potential collectors

THE THING ABOUT OPEN STUDIOS: Art Events Arenít About Making Money TODAY

Art events are about introducing our work to an audience, especially if itís a new audience. Itís about inviting our visitors and attendees into our world. Open studios are especially powerful, because they see our work and our environment in full. [...]

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What Owns You?

My number one goal is happiness in life. Everything we do should focus on that, because without it, all the hard parts of life become only a burden. [...]

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Jason Horejs shares some great tips on art festivals and art shows

How to Succeed at Art Shows and Festivals

The summer art show season is upon us again. Each summer, tens of thousands of artists have the opportunity to show and sell their creations to the art-loving public. Participating in these shows can be exhilarating, terrifying and exhausting, all at the same time. [...]

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Eric Armusik shares how facing your fears can open up your creative flow

Face Your Demons

No one wants to suffer. Most of us will go out of our way to avoid anything unpleasant. But as artists, we can always find something beautiful even in the most tragic circumstances. It's our job. [...]

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Keith Bond shares how to use studies as hand-made thank you cards

Hand-made Thank You Cards

I (and many others) have suggested that you should send ďThank YouĒ cards on a regular basis. Most of the time I send a card that has an image of one of my paintings printed on it. But recently, I wanted to send something a bit more personal and significant. [...]

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Setting up for outdoor painting when a collector comes by

The Life of Art, Series #104

Art realizes anything can be art if the collector likes it enough. [...]

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WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: We Will Never Know Our True Legacy

I hope we can all find a way, and a reason, to keep on Ďmakingí. I hope we can let go of envy of the success of others, and our own fears of failure, and simply rejoice that we have the luxury, and the privilege, to be able to do this work. [...]

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Don't miss this very informative post on the best social media for artist by Carole Rodrigue

Which Social Media Platform is Best for Artists?

In this post, I'll explain a bit more about why I feel Pinterest and YouTube are the best social media platforms for artists, or any business person for that matter, as well as touch on Facebook and Instagram. I'll save the best two for last, so be sure to read all the way. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Keith Bond discusses the completing a plein air painting outdoors vs indoors

The Two Plein Air Artists

When painting on your own, the only rule is to do what works best for you to achieve your vision. Be it completing the work on location; finishing it in the studio; or using the study to inspire a new, larger studio work. But again, the questions. Should there be a standard at an organized event? What should that standard be? Where do you stand on the issue? Or does it not even matter? [...]

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Chantel Lynn Barber's "Capturing Character in the Portrait With Chantel" workshop in Rogers, Arkansas

Special Edition USA Workshops October 2019 Newsletter

Special USA Workshops Edition from October 2019 [...]

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See where Art's adventures take him next...

The Life of Art, Series #103

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Luann Udell discusses how art history has changed through the years.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Now There Are Artists That Look Like Me!

Art History hasnít been historically inclusive, but thatís changing, for the better! [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Eric Armusik discusses the value hard work can have on your success

Never Underestimate the Value of Hard Work

Becoming a Successful Artist = Hard Work [...]

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Keith Bond shares how organization can foster a creative atmosphere

Benefits of Being Organized

Becoming organized is liberating and allows you to focus on the given task at hand rather than being distracted by other tasks. During your art creating time, you can focus all your energy on creating. During your business time, you can focus on bookkeeping, marketing, organization, emails, cataloging, etc. [...]

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See where Art's adventures take him next...

The Life of Art, Series #102

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Luann Udell discusses how to keep creative work in our life.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Make Room for Art in Your Life!

Life is not ďall or nothingĒ, you can make as muchóor as littleóroom for art as you like! [...]

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Clint Watson shares the many ways art changes lives.

Art Transforms Lives

One of our core values at FASO is: We Know that Art Transforms Lives for the Better [...]

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Debra Joy Groesser shares how art organizations and juried shows can benefit your career.

Getting Your Work Out There Ė Art Organizations and Juried Shows, Part 1 & Part 2

Being involved with an art organization can offer countless benefits to artists depending on your interest and goals... [...]

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Jason Horejs shares some tips for overcoming gallery rejection

How to Overcome Rejection as You Seek Gallery Representation

We all fear rejection, but as you gain experience and wisdom in the art business, youíll come to see that rejection is just another part of the process of building a successful art career. [...]

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Ketih Bond shares some tips on how to bridge the conversation with potential art collectors

Bridge the Conversation

There are countless opportunities when you will be asked specific questions about your art (whether by the media Ė including local newspapers or national magazines; curators; gallery owners; collectors; students; or Joe Neighbor). I recently learned a few principles that I wish I had realized long ago. [...]

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Julie Snyder's "Glorious Provence - Art Retreat" workshop in Provence, France

Special Edition International Workshops 2019 - 2020 Newsletter

Special International Workshops Edition from September 1st, 2019 - February 29th, 2020 [...]

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See where Art's adventures take him next...

The Life of Art, Series #101

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Luann Udell shared how to be focused and diverse in your art career

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: You Can Be Focused, You Can Be Diverse, Itís All Good!

You get to choose what you do, how you do it, how many things you do, and you can change it whenever youíre ready. [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Jason Horejs discusses how to deal with criticism from those in your inner circle

How to Deal With Art Criticism from Your Spouse, Partner, or other Close Family and Friends

A partner with an artistic education is often better able to articulate their criticism, but many artists find that the lack of artistic education of a spouse can actually be an asset. [...]

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Eric Armusik shares the importance of embracing humility

Embracing Humility

Fear keeps us from moving forward, and pride keeps us stagnant Ė I understand this more than ever. Fear keeps artists from quitting their day jobs and believing in themselves. Pride prevents them from asking for advice or congratulating someone who made a big sale. [...]

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Ketih Bond discusses the many ways to keep your art career thriving.

Irrigating the Fields of Art

There will be times when your river seems to be flooding and you will be creating and selling Ďtil your heartís content. But there will be other times when droughts come and your river will be reduced to a trickle or may dry up completely for a season. If you have a network of irrigation canals tied into a reservoir, you can still find success and income even if your artwork isnít selling as well. [...]

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See where Art's adventures take him next...

The Life of Art, Series #100

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Luann Udell discusses how easy it can be to lose track of our own vision.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Be Inspired, But Be Yourself

When we follow someone elseís vision, itís easy to lose track of our own. [...]

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Carolyn Anderson shares some advice on 'edges' for your paintings

Do Your Paintings Look Stiff?

If your paintings look stiff, if your figures donít turn, and objects appear flat and look like paper cut-outs, then perhaps you need to reevaluate how you see, not just how you apply paint. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you donít want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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Don't miss William A. Schneider's discussion on "continuing education" for artists

Life Long Learning

Given that the quest for mastery is never-ending, itís probably a good idea to find the most efficient way to learn. [...]

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Ketih Bond discusses the two different ways to share your art story

How versus Why

As you speak or write about your art, as you share your story, remember tell WHY, donít worry about telling HOW. [...]

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Liz Haywood-Sullivan's workshop in Pennsylvania

Special Edition USA Workshops September 2019 Newsletter

Special USA Workshops Edition from September 2019 [...]

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See where Art's adventures take him next...

The Life of Art, Series #99

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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