Blog on Art Marketing and Selling Art


See where Art's adventures take him next...

The Life of Art, Series #127

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Kevin Macpherson, a Master, in his studio.

What We Learned In Taos About Protecting Creative Time

Both mastery and production require long stretches of uninterrupted creative time in your studio, so you must set limits to protect your creative time. [...]

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Thank you cards are always appropriate, for galleries and clients alike.

Expressing Gratitude

Gratitude often begets more gratitude. [...]

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Installation/Hanging Kit

Create a Mobile Art Hanging/Installation Kit

Once we understand the circumstances of the installation, we set up a time, and arrange to bring everything weíll need for the installation. Iíve also learned over the years that itís a good idea to have a variety of tools and hardware in my installation kit for unexpected circumstances. [...]

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Jean Baptiste-Camille Corot (1796-1875) - "The Augustan Bridge at Narni"

Advice for Creating and Critiquing Paintings - Part 3

"Tone requires the accord of all the notes of the color gamut with some leading color, precisely as in music, all the notes are pitched in a common key to which they pay allegiance." [...]

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Not all parts of the creative process are funÖ

THE ECSTASY AND THE AGONY: Your Creative Cycle at Work

So when things get hard, when it feels like no one wants our work, when it feels like we arenít ďenoughĒ, take some time to think... Maybe you are at the hard part of your creative cycle. [...]

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See where Art's adventures take him next...

The Life of Art, Series #126

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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ďI didn't have time to write a short letter, so I wrote a long one instead.Ē - Mark Twain

The Importance of Editing in Art

A painter shows me what he painted, but an artist shows me why she painted. [...]

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Clean color does not necessarily mean pure color straight from the tube.

Clean Color

But first, what is clean color? Clean color does not necessarily mean pure color straight from the tube. Ironically, clean color can be gray, neutral, muted, subdued, etc. Or it can be bright and pure. The colorís chroma does not determine whether it is clean or not. The Russians have beautifully sophisticated grays. Yet they are clean. How or why? In his book Alla Prima, Richard Schmid defines muddy colors as a mixture of color that is simply the wrong temperature. So, if that is true Ė and I agree with Richard - then it follows that clean color is simply a mixture in which the temperature is correct. The key to the Russian artistsí sophisticated grays is proper temperature. [...]

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Image from a beloved collector's home.

Popular Room Decor: A Guide for Creators and Collectors on How to Know What to Paint and What to Buy

So as I work with artists of all kinds, as a teacher and a mentor, I fully understand their desire and need, to be an artist and I try very hard to share with all of them the tools to help them be who they are and make the best work they are capable of creating. [...]

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Don't miss The Messy Studio's Podcast on strategies and mindsets that can help artists who are in the midst of a downturn

Ebbs and Flows

In this Episode of The Messy Studio Podcast, we cover some strategies and mindsets that can help artists who are in the midst of a downturn, and also ways to take best advantage of the good times. [...]

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Be Careful What You Wish For...

ON GIVING AND GETTING ADVICE: Be Careful What You Wish For

When we get advice, if someone says something that resonates in a good way, pay attention. Itís a reflection of what weíre leaning towards, yearning for. It may take a while to uncover the gold. But itís worth waiting for, and worth working towards. [...]

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Vladislav Yeliseyev's Watercolor Workshop in Naples, FL

Special Edition USA Workshops March 2020 Newsletter

Special USA Workshops Edition for March 2020 [...]

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See where Art's adventures take him next...

The Life of Art, Series #125

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Remember, your contact list is your number one asset.....if you use it.

The Personal, Timely, Relevant Marketing Framework

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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... "if only I had time to do art."

A Matter of Priority

Remember this one important truth: we have only one life to live. What we choose to do, how we choose to live is completely up to us. [...]

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They are here to help no matter how many questions I have, how many times I change my template, color scheme, navigation bar, and on and on.

My website; My partner.

My website; my partner. If it weren't for my website I would not be sharing this. This is what I mean when I say "one truly feeds the other." Don't be afraid, a lesson that applies to me both on and off the canvas. Life experiences create growth and contribute to our shared humanity, and with growth both on and off the canvas the world becomes more connected and even more beautiful, if we just let it. [...]

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There are no ďinstant curesĒ, just building good, daily habits.

LESSONS FROM THE GYM: Building Strength

If we love what we do, and weíve found our audience, and our work is selling like hotcakes, then clearly weíre doing it right. We can just keep doing the same thing, because itís working. But if we havenít found our happy work/life/art/income balance, we may need to seek help to put that together. [...]

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See where Art's adventures take him next...

The Life of Art, Series #124

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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What do you focus on?

Focus

The things we focus on get bigger and more important in our lives, as if they gain energy from the attention we give them. Those are the things we think about. The things we fix. The things we worry about. The things we improve. I ask again, what are you focusing on? [...]

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Keith Bond shares his take on a test that may improve the ability to see color.

Color Test

Can someone strengthen the ability of the cones to recognize color better? Or can someone strengthen the ability of the brain to interpret the signals better? Can there be both a physiological and mental development in color perception? [...]

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Jason Horejs shares his love for art in this love letter.

A Love Letter to Art, Or What it All Means to Me

Some of the deepest, most transcendent experiences of my life have occurred as Iíve taken in great works of art. Iíve come to love the technical aspects of the art and the craft involved in creating it. Ever more, though, is my love of an artistís ability to communicate with me. [...]

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Don't miss our first podcast with The Messy Studio!

What is Unique About Abstraction?

The creative path is unique to every artist, but the goal is the same. How can the gap be bridged between the artist's intentions and the viewer's perception? All artists look to the same universal visual language of color, value, line, shape, form, texture, and the principles of design for their answers, and the possibilities inherent in these are infinite. [...]

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But sometimes, all we need is to trust our best instincts, to sense our highest purpose on earth, instead of focusing on our greatest fears...

Scrambling for Clarity

We may calm ourselves down by recognizing how making our art restores our heart and soul, which is ultimately more enriching than how much money we made this year. Not sayiní sales arenít important, just that sometimes that means we have to give up other things involved, things we might miss even more. [...]

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John Budicin's Plein Air in Tuscany's VAL D'ORCIA workshop in Italy

Special Edition International Workshops 2020 Newsletter

Special International Workshops Edition from February 1st - July 31st, 2020 [...]

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See where Art's adventures take him next...

The Life of Art, Series #123

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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Kevin Macpherson, a Master, in his studio.

Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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Many artists, myself included, will overcorrect when we realize improvement is needed in some aspect of our art.

Overcorrection

If you suffer from overcorrection, donít worry, it is part of the growth cycle and you will eventually find the middle ground. As you move back and forth from the right to left of your ideal, you will find that your swings or overcorrections become less severe each time. You are moving ever closer to the middle ground that you are seeking. [...]

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Jason Horejs shares a quick tip on how to keep a record of your sold artwork

Quick Tip: Make a Folder for Images of Art in Clientís Homes

Today I want to invite you to do something that is going to take you all of five seconds: Set up a folder on your computer where you can collect images of your work in clientís homes or businesses, or in public spaces. [...]

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"The Fisherman"- Oil by Constant Troyon (1810-1865)

Advice for Creating and Critiquing Paintings - Part 2

"There is only one true way to acquire an art-knowledge of harmony, and that is to study the works of the great colorists with a determination to understand and appreciate them. This will educate the eye and teach you to note many beauties you do not see at first glance." [...]

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Lessons Learned from the Fires, My Aging Brain, and My Notebooks

What We Lost

Itís our greatest flaw, and our greatest super power. Especially because we are artists, makers, creatives, constantly striving to use our work to have our say in the world, to tell our story, in ways that are good for the world. [...]

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See where Art's adventures take him next...

The Life of Art, Series #122

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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What applies to flowers, applies to artists.

Embrace the Blossoming

What applies to flowers, applies to artists. I'll repeat the relevant point: As a culture, weíve become disinterested in the '"tedium of the blossoming". But thatís where all the real magic unfolds in the making of oneís character and destiny. [...]

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Paint Mentally While Observing Your Subject

Memory Exercises

We are often in the habit of glancing very quickly back and forth between viewing the subject and looking at our canvas. This enables us to judge how closely we captured what we see, but it hinders our ability to strengthen our memory. It also hinders our ability to filter the unnecessary out. We become dependent and as a result are more apt to simply replicate the scene rather than create an interpretation of the scene. [...]

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Jason Horejs discusses why itís important to maintain open lines of communication with your gallery.

Practical Matters: Asking a Gallery for Artwork from Their Inventory to Supply Another Gallery

These arenít the kinds of question that have objective, right or wrong answers. There are very few industry norms in the business. Up-front communication as you begin working with a gallery will answer many questions about how a gallery deals with these kinds of issues. [...]

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Jane Chapin, "Corrales Adobe" 10 x 8 Oil (Gallery closed corner frame)

Presentation Matters

Finally, presentation is an indicator of your self-worth as an artist. Just as you would not go to a job interview in sweatpants and a dirty old t-shirt, put your artís best foot forward. You never know who may wander into a show and notice it. [...]

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My art. My words. My voice.

Post Hoc Fallacy

There are a lot of reasons we tell ourselves why our work doesnít sell. But not all of them are true! [...]

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Jesse Lane's "Dramatic Portratis in Colored Pencil" workshop in Sedona, Arizona

Special Edition USA Workshops February 2020 Newsletter

Special USA Workshops Edition for February 2020 [...]

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See where Art's adventures take him next...

The Life of Art, Series #121

Art, an aspiring fine artist who works full time as a police officer. Art is surrounded by supportive and well-meaning family and friends who don't always get his passion for painting, and he often finds himself in strange situations that make you just want to laugh out loud. [...]

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If you'd like my latest thoughts on art marketing, I encourage you to follow me on Twitter

My Latest Thoughts on Art Marketing - Now on Twitter

I have been doing more a lot more writing about art marketing lately, but I've moved a lot of it for now to Twitter, believe it or not. [...]

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