Blog on Art Marketing and Selling Art


What applies to flowers, applies to artists.

Embrace the Blossoming

What applies to flowers, applies to artists. I'll repeat the relevant point: As a culture, weíve become disinterested in the '"tedium of the blossoming". But thatís where all the real magic unfolds in the making of oneís character and destiny. [...]

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Clint Watson shares the many ways art changes lives.

Art Transforms Lives

One of our core values at FASO is: We Know that Art Transforms Lives for the Better [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Daybreak Over The Grand Canyon 12x12 Oil/Linen SOLD

FASO'S Always Trying to Promote Our Art

I've been with FASO for over 10 years and they keep changing, improving tweaking and trying to market our art!! Does your website have all of these perks?? You can tell I'm a great believer!!! [...]

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Don't miss Dave Geada's interview with talented Artist: Tina Garrett

Artist Spotlight- Tina Garrett (Part 1 - 5)

Well, I can't feel too much regret about what I learned and when I learned it, because I'm not sure I could be here, where I'm at without that path. Part of what I think has prepared me to take off so quickly as a professional painter, painting not quite seven years, but yet making work that's recognized and receiving designations like the Art Renewal Center Associate Living Master, is the computer and software skills I learned in college and what I learned as a freelancer for all of my career. Knowing how to run my own business, how to keep organized and what it means to meet a deadline as well as the direct marketing and advertising skills that I learned at my first two jobs has been so helpful. I have insight into the business end of this profession that so many painters don't have. [...]

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Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Don't miss Dave Geada's interview with talented Artist: Scott Burdick

Artist Spotlight - Scott Burdick (Part 1 - 3)

You know you have a story to tell and sometimes it's better told through visual images and other times it's better told through a novel, and then other times a documentary, and so I continue to do all three. [...]

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Don't miss Dave Geada's interview with talented Artist: Susan Lyon

Artist Spotlight - Susan Lyon (Part 1 - 4)

With galleries, it's a relationship. You're dealing with people, and you have to find that right fit. Do they like your work? Do they promote it? Do you trust them? [...]

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Don't miss Dave Geada's interview with talented Artist: Kyle Ma

Artist Spotlight - Kyle Ma

Without my skills I may have great ideas, but no way to share them. Modern art people say technique hurts our creativity, but I say the opposite. Learning these skills frees us. Itís like that saying ďlearn the rules and then break themĒ. [...]

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Artist Spotlight - Shana Levenson

Keep pushing yourself, keep getting better. Experiment, have fun and donít be afraid of failure. There are no mistakes, there are only lessons. [...]

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Artist Spotlight - Michelle Dunaway

Competent painting to me means good drawing, concise values, clean color and interesting design, my father always told me in all areas of life to think from the end first. In other words, set the goal of what you want to do, your highest aspiration, and then backtrack and figure out the steps to achieve it. [...]

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New FASO Artists Members

Special Edition - New FASO Artist Members [...]

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Marketing Channels That Drive Art Sales

In this weekís article, Iíll be shifting to a discussion of the marketing channels that you should be focusing on into order to put this strategy into action and generate more art sales. [...]

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Artist Spotlight - Fongwei Liu

As an artist, I incessantly improve my skills and make them become my second nature, because I believe that better techniques produce better paintings. [...]

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Adding Video to Your Website - Part 2

Inserting Your Embed Code On Your Website [...]

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Adding Responsive Video to Your Artist Website, Part 1

If you can follow instructions and cut and paste, then by the end of this two part article youíll be able to add videos to your website like a pro. [...]

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"Get New Art Alerts" ~ An Effortless Feature for Artists

It's no secret that we believe your number one marketing asset is a newsletter mailing list. It's by far the easiest and most effective way to build a following, share your latest artworks, and ultimately, sell your art. And collectors just love hearing directly from artists. [...]

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Integrate Your Artist Site with Social Media

These days, savvy artists use Facebook as a vital part of their art marketing because social media can be a boon to one's art career. [...]

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Artist Spotlight - Kevin Macpherson

Find a passion whatever the subject and make it your own. Follow your own path or youíll never be happy. [...]

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Artist Spotlight - Tim Tyler

You need to be articulate and learn the visual vocabulary of art and then reach back and apply that vocabulary to your art. Then you really have choices. [...]

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Artist Spotlight - Jason Sacran

The more you learn and the more you do the more you realize itís an infinite world out there of possibilities. Itís not a matter of how good you are and how good you can get. Itís about growing in your own path. [...]

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The Power of Newsletter Marketing

As a general rule, collectors that you meet in the real world will buy art some time in the next 2 to 9 months after you meet them. Newsletters are the most effective way to to keep you and your art in front of them until they are ready to buy from you. [...]

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How to Promote Your Workshops to Over 55,000 Fine Artists

For many professional artists teaching workshops is a great way to earn income while connecting with fellow artists in meaningful ways. [...]

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Artist Spotlight - Bill Schneider

With a lot of practice anyone can become pretty proficient at rendering things. You can develop all the tools, but the real question is ďwhat are you going to say?Ē [...]

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Artist Spotlight - Joe Gyurcsak

Everyone faces pivotal moments in their life. The trick is you need to find the courage to follow your dreams. [...]

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Artist Spotlight - Frank Ordaz

Part of being successful is passionately trusting who you are and being responsible for your gifting. [...]

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Artist Spotlight - James Crandall

ďSuccessĒ for me, now, is having the freedom to make pictures that I have a personal connection to, and the time to execute them to the best of my ability. [...]

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Artist Spotlight - Mian Situ

I think itís very important to look at other successful artists, but you should not try to copy them because you will fail. Itís very important to be yourself and do what you like the most from the heart. [...]

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Artist Spotlight - Brian Blood

His journey as an artist reveals what one can achieve when one connects with their passion and remains open to the infinite possibilities of existence. [...]

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Artist Spotlight - Jeremy Lipking

Stark, vivid and emotive are just a few of the words that we would use to describe artist Jeremy Lipkingís work. [...]

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9 Things to Look for in a Website Host

Many artists still donít have a website, email or social media. Older artists, in particular, resist the changes computers are making in the art world. They havenít recognized that computers are here to stay and are the way we communicate with other artists, buyers, dealers and how we enter most art shows. [...]

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Artist Spotlight: Kathleen Dunphy

They say that if you love your job, you never work a day in your life. Thatís how I feel. Standing in front of an easel all day is not a bad way to spend your life. [...]

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Artist Spotlight: Keiko Tanabe

Because of my previous work experience, I valued the importance of marketing from the beginning and I believed that should be one of the top priorities for success as an artist. I met artists who were either hesitant to market themselves or had no clue how to do it. I also heard that they donít teach the business side of art at an art school. But the reality of a working artist is that you have to think seriously about how to make a living with art and be willing to spend time to make it happen. [...]

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An Artist's Website is Important

If you don't have a web site, why not? As a professional artist, you need to have a web site. There are more reasons to have a web site than to NOT have one. [...]

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Intimidation, Summer Weight Walking Shoes AND Trouble Shooting The Front Door Of Your Website

How many hoops do I have to jump through on your website to get to the paintings? [...]

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FASO Featured Artists: Artist Brian Slawson

Artist Brian Slawson creates engaging contemporary realist paintings that provoke a sense of nostalgia. His impressive urban and landscape paintings capture the essence of a time and place. Each painting offers a tantalizing sense of mystery, mood and visual storytelling. [...]

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Staff Picks from the FASO Daily Art Show: Richard Horrocks, Brian Slawson, Hannah Merson

For this round of Staff Picks we had art critic Brian Sherwin (Editor of The Art Edge) select artwork that has been featured on the FASO Daily Art Show. We at FineArtViews encourage you to learn more about the following artists: Richard Horrocks, Brian Slawson, Hannah Merson [...]

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FASO Featured Artists: Artist Robin Jorgensen

Artist Robin Jorgensen is an abstract painter. Robin's intuitive process is strengthened by her experimental nature. There is an element of risk in her work. Her abstract paintings provide a sense of movement and energy based on her use of bold color combinations and layers of texture. [...]

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Staff Picks from the FASO Daily Art Show: Pamela Gatens, Robin Jorgensen, Brigitte Balbinot

For this round of Staff Picks we had art critic Brian Sherwin (Editor of The Art Edge) select artwork that has been featured on the FASO Daily Art Show. We at FineArtViews encourage you to learn more about the following artists: Pamela Gatens, Robin Jorgensen, Brigitte Balbinot [...]

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FASO Featured Artists: Artist Mark Farina

Artist Mark Farina creates beautifully rendered paintings. Mark has explored numerous subjects in his studio. His still life paintings capture a sense of magic and reverence. The same can be said of his exquisite landscape paintings. The viewer is invited to observe extraordinary moments in these seemingly ordinary scenes. [...]

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