Blog on Art Marketing and Selling Art


Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

Read More

One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

Read More

Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

Read More

Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

Read More

Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

Read More

Clint Watson discusses how to avoid missed opportunities.

How to Get Lucky

On many days, when I give myself permission to "play" and "wander" and let goals slide, opportunities arise and/or the day's work is more productive than if I had adhered rigidly to the Tyranny of the Task List. And often, on days where I strictly adhere to my task, dutifully advancing in baby steps toward my goals.....I tend to miss opportunities in the pursuit of checking off every item. [...]

Read More

Clint Watson shares the benefits of giving yourself enough quiet time to play and experiment...

Systematic Wandering

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]

Read More

Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

Read More

Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

Read More

Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

Read More

Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

Read More

Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

Read More

Clint Watson shares how professionals deal with criticism and complaints

Professional Pain

Professionals process the pain of criticism and complaints into positive outcomes. [...]

Read More

Clint Watson shares the importance of sharing your art with the world.

Make Your Dent

Your art would be missed if you stopped doing what you're doing. Even if you only have one customer, remember: It makes a difference to that one. [...]

Read More

Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

Read More

Clint Watson shares what NOT to do on your artist website

The Top 12 Things Never to Do on Your Artist Website

DO NOT DO THE FOLLOWING THINGS ON YOUR ARTIST WEBSITE... [...]

Read More

FASO's support lead, Sarah and lead developer Ricardo enjoying a beautiful artist website

The 65 Rules Great Artist Websites Follow

Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art. [...]

Read More

Clint Watson discusses how to make sure your website is Secure.

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. [...]

Read More

Don't miss Clint Watson's final post in his 6 part "What Collectors Want"

What Collectors Want, Part 6: Exclusivity

What art collector doesn't want to feel special and part of an exclusive club? And who's in a better position to offer exclusive access to an artist's work or an artist's time than the artist herself? [...]

Read More

Clint Watson discusses the benefits of a Spillover Effect in the next part in "What Collector's Want"

What Collectors Want, Part 5: Spillover Effects

When an art gallery carries the works of a famous artist, it creates a huge spillover effect of attention that benefits all the other artists hanging in the gallery. Ask yourself how you can re-create a similar spillover effect in your own marketing. [...]

Read More

Clint Watson discusses the importance of Curation as the next part in "What Collector's Want"

What Collectors Want, Part 4: Curation

How is an art collector supposed to find art to consider? You can't expect a collector to look through thousands of websites. Curation is and has always been the solution. [...]

Read More

Clint Watson covers three extremely important ways to bring people to your website.

How to Get Traffic to Your Artist Website

People want and need to see artwork in person. Your online activities support your offline activities. [...]

Read More

Ensure Your Artist Website Doesn't Repel Customers Starting In July

Now is the time to ensure that your artist website serves securely. [...]

Read More

What Collectors Want

True art collectors form the backbone of an artist's career. [...]

Read More

If I Was In Tribe Of Mentors

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are." [...]

Read More

The Tyranny of the Task List

To-do lists are constraints. They are chains. Now, constraints are not always a bad thing. Sometimes we need constraints to achieve positive results. [...]

Read More

The Dangers of Mentorship

When you encounter problems, instead of immediately seeking help from a mentor, try to solve it your own way. There is something important, rewarding and fun about forcing yourself to explore unfamiliar areas yourself, alone with your wits, that leads to growth. [...]

Read More

The Virtue of Quitting

In fact, being willing to quit things is a virtue of sorts and can be an indicator of how creative and successful one becomes. [...]

Read More

How Often Should Artists Post On Instagram?

Thereís one truth Iíve learned in social media posting, email marketing, and, indeed, even in artwork sales. And that truth is this: more activity leads to more engagement. [...]

Read More

BoldBrush Origin Story

Anything that impedes the process of sharing art with the world directly costs artists time and money. [...]

Read More

The Origin Story

The best origin stories are told in a way that can become a myth. When that happens, they can almost be reduced to one or two sentences. [...]

Read More

Habits

It's better to simply improve your painting skills every day until it is such a habit that improving your painting is just part of your character. [...]

Read More

The Lifetime Value of a Single Contact

Set aside the time to compile them, organize them and get them into your system. The pay off might not be immediate but as my story illustrates, the pay off just might be enormous. [...]

Read More

Show Don't Tell

Telling us a story is boring, showing us one is riveting. [...]

Read More

Marketing, Mastery and Magic Moments

So before you get too obsessed with the pace of reaching the end goal, enjoy where you are. Enjoy your craft. Enjoy each of those little moments that are piling up underneath you. [...]

Read More

The Advantages of a Fractured Art Market

It's wonderful that in the art world, we don't have to deal with a faceless corporation. Our market is human...it's interesting. And, frankly, it's fun. [...]

Read More

Repeated Exposure Over Time

In the modern world there is a lot of noise. There are a lot of people and brands demanding our attention. Even if your art is great, you can't assume people will simply find it, prefer it and purchase it. You must find ways to distribute and expose your artworks to the world. [...]

Read More

Instagram

Among art buyers and artists, Instagram is now clearly the social media channel of choice. [...]

Read More

High Hanging Fruit

To a gallery, especially those in resort towns, a customer who walks in the door, money in hand and ready to buy is "low-hanging fruit." And, when the economy entered this downturn much of that "low hanging fruit" dried up. [...]

Read More

Mere Shadows of Halloween, Art and Gentlemen

So while the rest of the world is content with a simple "Happy Halloween", we present you with our following commentary on Halloween, Gentlemen and Art... [...]

Read More