Blog on Art Marketing and Selling Art


I find the best way to be productive is to simply ignore all the stuff I "should" do and just do the thing I want to do.

Artful Procrastination

If you want to produce the diamonds, you have to produce a lot of coal. Therefore, your only choice, if you want to do great work, is to produce all of them. [...]

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While most artists know (or have heard) this, many artists never actually send email newsletters.

Do the Opposite with Your Blog and Newsletter

Lots of artists are approaching their blog and newsletter strategies backwards. Reverse your strategy. [...]

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Telling us a story is boring, showing us one is riveting. Show, don't tell your story.

Show Don't Tell

Social Media sites and apps, such as Instagram and Facebook, are the world's greatest storytelling platforms for brands. And professional artists are brands. You. Are. The. Brand. [...]

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Unfortunately, practicing our craft daily can be quite a challenge. Real life intervenes for so many of us.

Mastery Requires Daily Practice

If you're currently a weekend warrior, find ways to hone your craft at least a little bit during the week. Perhaps it's just a sketch pad during your lunch hour...perhaps just a 30 minute study. Creativity begets more creativity so it's critical to maximize the number of times your mind gets in the “zone.” [...]

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The best way to sell art is to produce art that is so good they can't ignore you.

To Those Who Would be Artists: Beware of the geeks

So......beware the geeks. If you let us, we'll be happy to take your time, your money and your future. [...]

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"Sometimes it’s better to just be quiet, to not think of anything at all. Out of silence comes the greatest creativity." - James Altucher.

Out of Silence Comes the Greatest Creativity

If quiet time and creativity truly are correlated (and I suspect they are), then I suggest you think about how you spend your artistic time and what distractions you can eliminate. [...]

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Kevin Macpherson, a Master, in his studio.

What We Learned In Taos About Protecting Creative Time

Both mastery and production require long stretches of uninterrupted creative time in your studio, so you must set limits to protect your creative time. [...]

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“I didn't have time to write a short letter, so I wrote a long one instead.” - Mark Twain

The Importance of Editing in Art

A painter shows me what he painted, but an artist shows me why she painted. [...]

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Remember, your contact list is your number one asset.....if you use it.

The Personal, Timely, Relevant Marketing Framework

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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What do you focus on?

Focus

The things we focus on get bigger and more important in our lives, as if they gain energy from the attention we give them. Those are the things we think about. The things we fix. The things we worry about. The things we improve. I ask again, what are you focusing on? [...]

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Kevin Macpherson, a Master, in his studio.

Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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What applies to flowers, applies to artists.

Embrace the Blossoming

What applies to flowers, applies to artists. I'll repeat the relevant point: As a culture, we’ve become disinterested in the '"tedium of the blossoming". But that’s where all the real magic unfolds in the making of one’s character and destiny. [...]

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If you'd like my latest thoughts on art marketing, I encourage you to follow me on Twitter

My Latest Thoughts on Art Marketing - Now on Twitter

I have been doing more a lot more writing about art marketing lately, but I've moved a lot of it for now to Twitter, believe it or not. [...]

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There is a huge difference between how many games you've played, and how much you've stretched yourself with each successive game.

Dance at the Edge of Incompetence

If you want to become a better dancer, then you must dance just at the edge of your incompetence. And once you become competent at that level, you push yourself to the edge of incompetence again. [...]

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Don't miss Clint Watson's latest on why your email list is your #1 marketing asset.

Your Mailing List is your #1 Marketing Asset

The top goal of your marketing efforts is to build a high-quality list of customers and prospective customers with whom you are able to communicate, develop a relationship, and market your art. Your customer mailing list is your number one marketing asset. Outside of creating your art, building, maintaining and nurturing this list is your top goal. [...]

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How do people get on your subscriber list?

How Email Marketing Works

The goal of email marketing is to build an engaged audience of fans. [...]

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Email marketing goes far beyond sending "newsletters."

Isn't Email Marketing Just Sending Newsletters?

Email marketing goes far beyond sending "newsletters." A "newsletter" is something that was printed on paper that we sent in the pre-internet era. [...]

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You can think of email marketing as simply marketing using the "email channel."

What is Email Marketing

Building a strong, engaged audience that you can reach via email is the most important piece of your marketing plan. This is the pillar around which you can build everything else. [...]

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Learn how to post to Instagram from your desktop computer

How to Post to Instagram From Your Desktop Computer

In this post, I'll show you how to post to Instagram from your desktop computer in the Chrome web browser. [...]

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Boldbrush is a company that makes technology as a way to inspire and enable human artistic expression.

BoldBrush is Building a Cathedral Not Merely Cutting Stone

We believe that the artistic creativity of every person deserves to be recognized and celebrated. [...]

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Learn how to market your art on Instagram

The Ultimate Guide to Marketing Your Art on Instagram

Are you struggling as an artist to understand how to make effective use of Instagram? Read on. [...]

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Clint Watson shares how to jump start engagement on your Instagram account.

Start an Instagram Engagement Group

To be successful marketing your art on Instagram, you need engagement. [...]

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Clint Watson with BoldBrush Master Signature Artist Mian Situ

Depth of Growth is More Important than Rate of Growth

Attracting one new deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website. [...]

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"You deserve to work with great tools that make your time even more enjoyable"

For the Love of It

I've often seen masterful works by "amateurs" and truly horrible schlock by "professionals." In fact, I don't think an artist can achieve true mastery without working for the simple love of creating... as amateurs do. I've occasionally met those who are in it mostly for money and their work is usually... lacking. [...]

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Clint Watson shares 6 steps that can lead to art sales.

The "6C's" of Art Sales

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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Clint Watson shares the many ways art changes lives.

Art Transforms Lives

One of our core values at FASO is: We Know that Art Transforms Lives for the Better [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Clint Watson discusses why you should protect your creative time

Being Hard to Reach is a Feature, Not a Bug

To live your best life and contribute according to your gifts and interests, you must understand what your most important activities are, and align your time and energy around them. Obviously, this means you must carefully design your schedule to support your top priorities. [...]

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Gmail's snooze feature can improve your character

How I'm Learning and Remembering New Life Principles

Ever since I read Ray Dalio's Principles, I've wanted to be much more intentional about developing, internalizing and documenting the principles that guide my personal and professional life. [1] Mark Twain once said that, "The man who does not read has no advantage over the man who cannot read." But the man (or woman!) who reads, and yet takes no action, still has no advantage over the man who cannot read. And it dawned on me that, although I've read a lot of great books with tons of great ideas, I usually don't remember much about the ideas I've read. [...]

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Don't miss Clint Watson's advice on why you should ignore early detractors

Ignore Early Detractors

So, if you must show your work to friends, colleagues or mentors before it's ready, just remember that it's probably best to ignore early detractors. [...]

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Clint Watson discusses the importance of "focusing" on your artwork

Focus is a Force Multiplier

The most important thing for artists is to focus on your artwork: On producing it, on improving it, on mastering your craft. [...]

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Clint Watson discusses the benefits of long term vs short term planning in your art business

Strive for a Global Maximum

With your art and the way you present it, you can change the world for the better. I hope you will. [...]

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Clint Watson discusses the importance of working on your art on a regular basis

Creativity is a Consequence of Productivity

Doing the work and doing it regularly. That's the thing that truly makes a difference in your creative output... Just rolling up your sleeves, digging in and producing your art on a regular basis. Day in. Day out. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Clint Watson discusses how to avoid missed opportunities.

How to Get Lucky

On many days, when I give myself permission to "play" and "wander" and let goals slide, opportunities arise and/or the day's work is more productive than if I had adhered rigidly to the Tyranny of the Task List. And often, on days where I strictly adhere to my task, dutifully advancing in baby steps toward my goals.....I tend to miss opportunities in the pursuit of checking off every item. [...]

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Clint Watson shares the benefits of giving yourself enough quiet time to play and experiment...

Systematic Wandering

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]

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