Blog on Art Marketing and Selling Art


Thank you cards are always appropriate, for galleries and clients alike.

Expressing Gratitude

Gratitude often begets more gratitude. [...]

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Installation/Hanging Kit

Create a Mobile Art Hanging/Installation Kit

Once we understand the circumstances of the installation, we set up a time, and arrange to bring everything we’ll need for the installation. I’ve also learned over the years that it’s a good idea to have a variety of tools and hardware in my installation kit for unexpected circumstances. [...]

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Image from a beloved collector's home.

Popular Room Decor: A Guide for Creators and Collectors on How to Know What to Paint and What to Buy

So as I work with artists of all kinds, as a teacher and a mentor, I fully understand their desire and need, to be an artist and I try very hard to share with all of them the tools to help them be who they are and make the best work they are capable of creating. [...]

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Don't miss The Messy Studio's Podcast on strategies and mindsets that can help artists who are in the midst of a downturn

Ebbs and Flows

In this Episode of The Messy Studio Podcast, we cover some strategies and mindsets that can help artists who are in the midst of a downturn, and also ways to take best advantage of the good times. [...]

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Remember, your contact list is your number one asset.....if you use it.

The Personal, Timely, Relevant Marketing Framework

But how do you start or grow or nurture a group of committed fans? How do you lead your "tribe"? By being personal, timely and relevant. [...]

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They are here to help no matter how many questions I have, how many times I change my template, color scheme, navigation bar, and on and on.

My website; My partner.

My website; my partner. If it weren't for my website I would not be sharing this. This is what I mean when I say "one truly feeds the other." Don't be afraid, a lesson that applies to me both on and off the canvas. Life experiences create growth and contribute to our shared humanity, and with growth both on and off the canvas the world becomes more connected and even more beautiful, if we just let it. [...]

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There are no “instant cures”, just building good, daily habits.

LESSONS FROM THE GYM: Building Strength

If we love what we do, and we’ve found our audience, and our work is selling like hotcakes, then clearly we’re doing it right. We can just keep doing the same thing, because it’s working. But if we haven’t found our happy work/life/art/income balance, we may need to seek help to put that together. [...]

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What do you focus on?

Focus

The things we focus on get bigger and more important in our lives, as if they gain energy from the attention we give them. Those are the things we think about. The things we fix. The things we worry about. The things we improve. I ask again, what are you focusing on? [...]

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Kevin Macpherson, a Master, in his studio.

Measure Your Mastery

If you focus on the number of Twitter followers you have, you're going to optimize your art business to get Twitter followers, but if you focus on the quality of your artwork, you're going to become a better artist and, in my experience, in the end, better artists sell a whole lot more art, even without Twitter followers. [...]

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Jason Horejs shares a quick tip on how to keep a record of your sold artwork

Quick Tip: Make a Folder for Images of Art in Client’s Homes

Today I want to invite you to do something that is going to take you all of five seconds: Set up a folder on your computer where you can collect images of your work in client’s homes or businesses, or in public spaces. [...]

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What applies to flowers, applies to artists.

Embrace the Blossoming

What applies to flowers, applies to artists. I'll repeat the relevant point: As a culture, we’ve become disinterested in the '"tedium of the blossoming". But that’s where all the real magic unfolds in the making of one’s character and destiny. [...]

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Jason Horejs discusses why it’s important to maintain open lines of communication with your gallery.

Practical Matters: Asking a Gallery for Artwork from Their Inventory to Supply Another Gallery

These aren’t the kinds of question that have objective, right or wrong answers. There are very few industry norms in the business. Up-front communication as you begin working with a gallery will answer many questions about how a gallery deals with these kinds of issues. [...]

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Jane Chapin, "Corrales Adobe" 10 x 8 Oil (Gallery closed corner frame)

Presentation Matters

Finally, presentation is an indicator of your self-worth as an artist. Just as you would not go to a job interview in sweatpants and a dirty old t-shirt, put your art’s best foot forward. You never know who may wander into a show and notice it. [...]

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If you'd like my latest thoughts on art marketing, I encourage you to follow me on Twitter

My Latest Thoughts on Art Marketing - Now on Twitter

I have been doing more a lot more writing about art marketing lately, but I've moved a lot of it for now to Twitter, believe it or not. [...]

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Eric Armusik shares 8 steps to help you get up and fight when you've hit rock bottom

What To Do When You've Hit Rock Bottom

What do you do when something you’re hoping for doesn’t work out? Or worse, what do you do when a string of things fail to gel in your art business? These are the questions we all have to ask when we dedicate ourselves to making it in this business. [...]

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Jason Horejs shares how to stay in touch with your art collectors

Keeping in Touch With your Art Collectors

Perhaps you haven't been as good at following up as you would like simply because you haven't had a follow-up plan in place. I want to share with you some suggestions that will help make you a follow-up expert. Better follow-up will lead to more sales. [...]

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Don't miss Clint Watson's latest on why your email list is your #1 marketing asset.

Your Mailing List is your #1 Marketing Asset

The top goal of your marketing efforts is to build a high-quality list of customers and prospective customers with whom you are able to communicate, develop a relationship, and market your art. Your customer mailing list is your number one marketing asset. Outside of creating your art, building, maintaining and nurturing this list is your top goal. [...]

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Jason Horejs shares 4 helpful tips for any easy follow-up process

Increase Your Art Sales | The Power of Follow-Up

I can’t guarantee that every follow-up effort will lead to a sale, but if you follow up consistently I can promise that you will see more of those “almost” sales convert into “follow-up” sales. [...]

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How do people get on your subscriber list?

How Email Marketing Works

The goal of email marketing is to build an engaged audience of fans. [...]

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Jason Horejs discusses how being available and providing an exceptional level of service can increase your art sales

Many Galleries are Closed on Mondays . . .

If you are an artist participating in a show or festival, stick out the full length of the show. I know it’s a huge temptation to pack it in early, especially if the show has been poorly attended, but I can’t tell you how many times we’ve had a client come into the gallery right as we were closing and end up making a purchase. [...]

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Luann Udell shares how to find your story

HOW TO GET TO THE “HEART” BEHIND YOUR ART

Why do you paint/draw/collage/sculpt/sing/dance/insert-your-creative-work-here the way you do? I know artists who are capable of using any medium but CHOOSE colored pencil work. Not because they can’t do anything else, but because it feels right to them. [...]

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Email marketing goes far beyond sending "newsletters."

Isn't Email Marketing Just Sending Newsletters?

Email marketing goes far beyond sending "newsletters." A "newsletter" is something that was printed on paper that we sent in the pre-internet era. [...]

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Discussion: Selling Art at Home Interior Stores

I have been approached by such stores in the past asking if I would like to show gallery work in their showrooms and I’ve always declined. For me, the added complexity in terms of tracking inventory in another location, along with the liability of having my artist’s work in another business were major factors. I also know that selling art takes a trained salesperson, and though these showrooms are full of salespeople, selling art is different than selling a sofa. [...]

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Let the world see who you are and why you matter!

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

Don't hide behind your artwork, your website, your credentials. [...]

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Are You a Waterfall?

"I realized that business does not define me. Art defines me. I was resistant because I did not see myself as a business guy, but now I still see myself as an artist who simply had to develop some muscles in other areas so I could continue to be an artist." [...]

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You can think of email marketing as simply marketing using the "email channel."

What is Email Marketing

Building a strong, engaged audience that you can reach via email is the most important piece of your marketing plan. This is the pillar around which you can build everything else. [...]

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Don’t let fear become the saboteur that hinders your career.

The Saboteur

Many of us put off doing certain things out of fear. I’m not talking about putting off menial tasks like cleaning the studio or doing your book-work. For most of us, procrastination of those things is not fueled by fear. [...]

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Don't miss Gallery Owner Jason Horejs' Perspective on Consistency in your art

Artists: Are you Consistent? A Gallery Owner's Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career [...]

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THE 3D CONUNDRUM: Decisions about Discounts and Donations, Part 2

Donating to art auctions is a tricky business. [...]

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Learn how to post to Instagram from your desktop computer

How to Post to Instagram From Your Desktop Computer

In this post, I'll show you how to post to Instagram from your desktop computer in the Chrome web browser. [...]

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Boldbrush is a company that makes technology as a way to inspire and enable human artistic expression.

BoldBrush is Building a Cathedral Not Merely Cutting Stone

We believe that the artistic creativity of every person deserves to be recognized and celebrated. [...]

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Luann Udell discusses discounts and donations on your artwork

THE 3D CONUNDRUM: Decisions about Discounts and Donations, Part 1

It’s your choice, there are pros and cons, and it’s okay to do what’s right for YOU! [...]

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“We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment.”

The Pain of Discipline

You really do only have 2 options. You can have the discipline to pursue your art - which requires sacrifices, or you can look back years later and wish that you had. You will have regret or disappointment in the dream you never dared pursue. [...]

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Jason Horejs discusses how to utilize "hotspots" when displaying your art in a show, festival or gallery

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

What do I mean by "hotspots"? These are areas of the gallery that tend to generate more sales activity than other areas. Some of you may have experienced this in your galleries before, or at art festivals or open studio tour events - there seem to be certain areas that generate more interest and activity, no matter what is showing there. [...]

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Learn how to market your art on Instagram

The Ultimate Guide to Marketing Your Art on Instagram

Are you struggling as an artist to understand how to make effective use of Instagram? Read on. [...]

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Jason Horejs shares his advice on allowing visitors to take photos of art in a gallery, show or museum.

Debate | Should Visitors be Allowed to Photograph Artwork in Galleries, Museums and Art Shows?

We try to use photography in the gallery as a sales opportunity. When someone starts taking photos or asks if they can, we are very accommodating, even encouraging. We also offer to email them a photo of the piece they are interested in, letting them know that the email will include the size, price and artist name. [...]

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Clint Watson shares how to jump start engagement on your Instagram account.

Start an Instagram Engagement Group

To be successful marketing your art on Instagram, you need engagement. [...]

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SCRATCH: Writers, Money, and the Art of Making a Living by Manjula Martin

WHY LOVE > $

There are no solid, sure-fire ways to make our work and share it with the world. There’s no 100% good side to any of our decisions about it-except what works for us. There’s no WRONG way to do it. The only thing that’s “wrong” is believing we are doing it wrong, and believing that other people are doing it right. Believing that “success” looks the same to everyone. It’s all about what’s right for Y*O*U. [...]

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Clint Watson with BoldBrush Master Signature Artist Mian Situ

Depth of Growth is More Important than Rate of Growth

Attracting one new deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website. [...]

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Jason Horejs shares 3 helpful tips to stay in touch with potential collectors

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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