Blog on Art Marketing and Selling Art


Don't miss this very informative post on the best social media for artist by Carole Rodrigue

Which Social Media Platform is Best for Artists?

In this post, I'll explain a bit more about why I feel Pinterest and YouTube are the best social media platforms for artists, or any business person for that matter, as well as touch on Facebook and Instagram. I'll save the best two for last, so be sure to read all the way. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Keith Bond shares how organization can foster a creative atmosphere

Benefits of Being Organized

Becoming organized is liberating and allows you to focus on the given task at hand rather than being distracted by other tasks. During your art creating time, you can focus all your energy on creating. During your business time, you can focus on bookkeeping, marketing, organization, emails, cataloging, etc. [...]

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Debra Joy Groesser shares how art organizations and juried shows can benefit your career.

Getting Your Work Out There – Art Organizations and Juried Shows, Part 1 & Part 2

Being involved with an art organization can offer countless benefits to artists depending on your interest and goals... [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Jason Horejs discusses how to deal with criticism from those in your inner circle

How to Deal With Art Criticism from Your Spouse, Partner, or other Close Family and Friends

A partner with an artistic education is often better able to articulate their criticism, but many artists find that the lack of artistic education of a spouse can actually be an asset. [...]

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Ketih Bond discusses the many ways to keep your art career thriving.

Irrigating the Fields of Art

There will be times when your river seems to be flooding and you will be creating and selling ‘til your heart’s content. But there will be other times when droughts come and your river will be reduced to a trickle or may dry up completely for a season. If you have a network of irrigation canals tied into a reservoir, you can still find success and income even if your artwork isn’t selling as well. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you don’t want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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Jason Horejs discusses should artists post online about their sold paintings

Ask a Gallery Owner | Should Artists Brag About Their Sales?

What do you think – is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? [...]

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Don't miss the 1st article in Jason Horejs' series on the Benefits and Challenges of Marketing Your Art Through Social Media

The Benefits and Challenges of Marketing Your Art Through Social Media

Social media marketing isn't going to work for everyone, but my hope is that I can share insights that will help those of you who want to better understand what it takes to succeed. [...]

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Kim VanDerHoek shares "Why Artists Should be Using Instagram to Share Their Artwork"

Why Aren’t You Marketing Your Art On Instagram? Why Artists Should be Using Instagram to Share Their Artwork

Before you write off Instagram let me ask you this, how often have you logged onto Facebook and been frustrated by all the junky, time-devouring, click-bait content you see there? How often have you thought, “Where’s the art? [...]

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Jason Horejs discusses fine art vs. decorative art

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I feel that fine art is in the eye of the beholder. I look for artwork that interests and excites me and that will bring an interesting dimension to our gallery. As the email above says, I’m looking for art that has “emotional touch point.” That’s my fine art. A visitor to the gallery might feel the same and become motivated to buy the piece, or they may not experience any connection and walk right out the door. [...]

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Jason Horejs debates should you exhibit art at a business.

Debate: Should Artists Show Work in Doctor's Offices, Banks and Other Business Locations?

Have you shown your work in a rotating exhibit at a business? [...]

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Don't miss a great tip to ensure good quality images of your artwork.

A Lightbox & Accessory Recommendations for Photographing Small Paintings

If you are constantly waiting for an overcast day to photograph outside, or fighting glare with studio lights, this is your solution. [...]

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Jason Horejs shares how you can use Photoshop to make an art sale

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Have you used Photoshop to help you make sales? What else have you done to provide extra service that has helped you make sales? [...]

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There is an audience for everything... You just have to find it.

There's an Audience for Everything: Mourning the End of Regretsy.com and Celebrating What It Taught Me.

Do the work you truly love, using the subjects you really care about, with the medium and techniques that feel “right to you. Create powerful titles that connect emotionally with viewers, and do it all in the way that is unique to you. [...]

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Jason Horejs discusses how including a date on your art piece can ruin a sale

Debate: Should You Include a Date on Your Artwork?

I am an impassioned advocate of artists being organized and carefully cataloging all of their work. I encourage artists to make sure that each work of art includes an inventory number which could then be cross-referenced to the artist’s inventory if and when the question of creation date arises in the future. [...]

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Jason Horejs discusses why artwork titles matter

Collective Wisdom | Creating Titles for Your Artwork

Titling your artwork is a challenge because you have several potentially conflicting goals with a good title... [...]

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Don't miss Luann Udell's words on finding hope, faith and inspiration in what you do

FINDING HOPE IN THE HARD PLACES: My Blog Tagline Works Its Magic Again.*

Be grateful you are able to make room in your life for your art. So many people feel they can’t, that they aren’t good enough, that nobody wants their work, that they aren’t “successful” enough. It’s okay to want more recognition, to want more skill, to make more money. It’s also okay for “making” and “making it” to be enough, for now. [...]

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Don't miss Eric Armusik's discussion on how to make your own luck.

Effort = Luck (4 Tips)

If you fail, get back up and work harder. You leave seeds each and every time you put in the effort. Do it long enough and you establish a reputation. If you refuse to give up you will be the last man standing and in the end, you'll claim the luck you always dreamed of having. [...]

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Luann Udell shares how to navigate your art career as the times change

TIMES CHANGE. Do We Have To??

There are many ways for our work to become a part of someone else’s story, someone else’s world, someone else’s journey. Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters. [...]

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Daybreak Over The Grand Canyon 12x12 Oil/Linen SOLD

FASO'S Always Trying to Promote Our Art

I've been with FASO for over 10 years and they keep changing, improving tweaking and trying to market our art!! Does your website have all of these perks?? You can tell I'm a great believer!!! [...]

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Jason Horejs discusses why you shouldn't add watermarks on your artwork posts

Debate | Should you Watermark Art you Are Posting Online?

Do you watermark the art you post online? Why, or why not? [...]

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Luann Udell shares what a difference a change of perspective or point of view can make

Upside-Down Thinking

Sometimes a change of perspective, another point-of-view, another pair of eyes and ears, can challenge our assumptions, and help us through a sticky spot in life. [...]

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Don't miss Eric Armusik's mandatory tips for emerging artists.

5 Mandatory Tips for Emerging Artists

But what if I don't have money for materials or marketing? Do what you can. If all you have is a phone or computer to promote yourself on social media, then do it. If you have to paint on cardboard you get from your local supermarket then do it. If you need to paint with children's paints then do that. The key is to never make excuses. If you allow yourself the opportunity to be a working artist everything will figure itself out. [...]

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Keith Bond discusses how to speak about your art to art collectors

Geology and Art

Yes, many of us like to talk about art and many collectors like to learn about it. But remember, they aren’t experts. Speak on their level. With time, they will become more experienced and well-versed in art principles. [...]

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Clint Watson discusses the benefits of long term vs short term planning in your art business

Strive for a Global Maximum

With your art and the way you present it, you can change the world for the better. I hope you will. [...]

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Jason Horejs shares key points to writing professional emails

Crafting Professional Emails for Better Art Business Communication

The key to writing professional emails is to take your time to make sure you say exactly what you want to say as clearly as possible, but there are some other specific steps you can follow to craft better emails. [...]

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Luann Udell shares the benefits of having a positive reply prepared about your "Why"

SUPPORT YOUR MEDIUM: People Are Listening!

When we are challenged by these people who imply (or outright tell us!) our materials are “less than”, we need to be prepared with a great answer.... Because other people are listening! [...]

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Don't miss Jason Horejs discussion on how to generate consistent and reliable sales

Collective Wisdom: Finding your Bread and Butter

Have you created artwork that generates consistent and reliable sales? What’s different about that artwork from your normal work? How did you discover your bread and butter? [...]

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Don't miss Eric Rhoads' advice on "how to get unstuck" and back on track

How To Get Unstuck

I believe that you have a quarter-inch getting in the way of your big dreams. I believe you can figure it out. Rather than ruminating about a big problem, stop it. Just focus on one small problem, the one that will get you unstuck. [...]

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Don't miss Jason Horejs discussion on "What Do You Do When You Encounter "the Artist Who Won't Go Away?"

Collective Wisdom | The Artists who Won't Go Away While I'm Trying to Sell

I know it can feel awkward to have someone listening and watching what you are doing, but if you act like it isn't awkward, your customer will very quickly forget about the other artists and you can engage as if you were in an empty studio. This will take some practice on your part, and a conscious effort not to feel self-conscious, but I can tell you from experience that it can be done. [...]

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Jason Horejs shares some tips on how to thank your art collector after a sale.

Don't Overdo the Gratitude When you Make an Art Sale

Instead of over-thanking, congratulate your client for their purchase. You will be amazed at how much better your post-sale experience will be when you focus on congratulating in addition to thanking. [...]

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Don't miss Jason Horejs discussion on "Should you Use your Name or a Business Name?"

Branding: Artists, Build your Brand Around Your Name

Unlike other businesses, as an artist, you are your brand. [...]

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Eric Rhoads shares how to communicate with others about your art

How to Convince Anyone to Do Anything

Translate everything to a story others can relate to. Find things that matter to the listener. Doing so will make a huge difference in everything you do. [...]

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Don't miss Luann Udell's lesson on "your next studio"

LESSONS FROM THE MOVE: Your Next Studio

It doesn’t get easier. The life lessons just keep coming, and that’s a good thing. I hope! [...]

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Jason Horejs shares some tips on how to be successful with your art

Artistic Productivity: Cornerstone of a Successful Art Career

Dedicate consistent time daily to your art... Even if you can only carve out an hour or two, set aside fixed time daily that will be devoted to creating. [...]

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Keith Bond discusses how to feel inspired when creating commissioned art

Commissions

Is there a way for you to feel inspired and excited about the work and still fulfill a client’s request for a commission? Can you do it without feeling like you are selling out to commercialism? Can you maintain your artistic freedom and integrity while doing a commission? [...]

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Luann Udell discusses how to trust what works for your art business

LEARNING TO FLY Part 4b: Trust and Verify

But the best way to really know how our customers find us is to ask them. [...]

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