Blog on Art Marketing and Selling Art


Luann Udell shares important tips on how to stay in touch with your art collectors

STAY IN TOUCH: Newsletter Tips for Artists

Our email newsletter is how our audience gets to know us. [...]

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Jason Horejs give us an inside look at how galleries select artists

How Galleries Select Artists

So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success. [...]

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Luann Udell shares important tips for your next art show

It's The Little Things That Count

Trust me--itís those little things that help your art biz grow big! [...]

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Jason Horejs discusses how to cultivate your brand

Cultivating your Brand as an Artist

Your brand canít exist in a vacuum. While you can put a lot of thought and effort into creating a brand, until you put yourself and your work out in front of collectors itís all theory. Those who experience your work may be able to tell you more about your work than you can. [...]

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Don't miss Luann Udell's next tip: "Make Do With What You Have" in her Exercise for Success series

EXERCISE FOR SUCCESS Tip #12: Make Do With What You Have (Til You Know Your Real Next Step)

If youíre determined invest in those high-tech karate/biking/sports shoes, knowing they will make a difference... Make sure theyíre the right size. And the right fit. [...]

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Don't miss Jason Horejs' follow-up article on becoming a better art salesperson

Becoming a Better Art Salesperson: The Power of Silence

As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. [...]

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Clint Watson shares some tips on how to treat your art collectors

You're the Rock Star

You're the Rock Star. And you should be doing the things I described above. If you didn't know that...well, now you do. [...]

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Don't miss Jason Horejs' tips on how to become a better salesperson

Becoming a Better Art Salesperson - Are you Chasing Away Your Buyers?

Many artists, and even some gallery salespeople, mistakenly think that the art sales process is a mysterious, and perhaps even devious way to trick people into buying something theyíre not interested in. If this is your approach to selling, you will have limited success and unsatisfied buyers. I believe our work is much simpler: we are here to help people who feel a real connection to your art make it a part of their lives. [...]

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Don't miss Keith Bond's follow up article on focusing on others

Stop Worrying About Yourself -- Focus on Others (Part 2)

Regardless of the art you create, you need to understand who your collectors are and why. The question to ask is: how will their world or their life be better and more enriched with your art? Understand your collectors. Understand why and how they respond to your art. [...]

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EXERCISE FOR SUCCESS Tip #9: Stretch!

Strength needs stretch to reach maximum potential. [...]

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One Simple Trick To Get More Customers

When your "gold panning" rewards you with a customer, treat her well and send those thank you notes. [...]

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Keith Bond discusses how focusing on the needs of others, will help your art.

Stop Worrying About Yourself - Focus on Others (Part 1)

Stop worrying about yourself and focus on the needs of your clients. [...]

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Your Artful Amplifiers

Do you monitor worry about your website's traffic? Do you encourage beg people to "like" you on Facebook? Do you wonder if hope search engine marketing will ride in on a white horse and hand you new buyers? [...]

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Don't miss Jason Horejs' discussion on how to deal with negative feedback

Responding to Negative Feedback About Your Art

No matter what the situation Ė online or off, remember that your critics donít define you. Being a glass-half-full kind of guy, I like to think that each critic is helping me thicken up my skin, and for that I should be grateful, I guess . . . [...]

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Clint Watson discusses how real world activities, can help your online demand

Real World Activities Drive Online Demand

You are going to struggle if you aren't participating in real world activities. If you are only ensconced in your studio and your entire marketing plan consists of posting to your website, posting to social media, and relying on search engines, then it's going to be very difficult to truly generate new demand for your art work. [...]

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Jason Horejs shares tips on how to help you meet new people and build relationships

Breaking the Ice - Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Once I realized that it wasnít my job to try and impress people with something I said, but rather that it was far more important to be impressed with something they said, I became far more successful at building relationships. [...]

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Don't miss Luann Udell's inspiring words on celebrating how far we've come.

EXERCISE FOR SUCCESS Tip #6 Measure your progress. And celebrate your milestones.

If we only look at how far we have to go, we forget to celebrate how far we've come. [...]

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Clint Watson discusses how to get your art in front of potential collectors

Capitalizing on Boredom

If you've built your list correctly, your subscribers want to hear from you. They love your art. They're craving for interesting, beautiful, human connections. [...]

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Clint Watson discusses how to avoid missed opportunities.

How to Get Lucky

On many days, when I give myself permission to "play" and "wander" and let goals slide, opportunities arise and/or the day's work is more productive than if I had adhered rigidly to the Tyranny of the Task List. And often, on days where I strictly adhere to my task, dutifully advancing in baby steps toward my goals.....I tend to miss opportunities in the pursuit of checking off every item. [...]

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Don't miss Jason Horejs' discussion on "So are art galleries going to disappear completely"

The Art Gallery is Dead . . . Long Live the Art Gallery

So are art galleries going to disappear completely? As I said, Iíve recently read blog posts and articles suggesting that this is the case, and that their demise is imminent. I suspect that this assertion is somewhat premature and that, in fact, galleries arenít going to disappear as an institution, but rather are simply going to go through a major transformation. [...]

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Clint Watson shares the benefits of giving yourself enough quiet time to play and experiment...

Systematic Wandering

The danger with goals is it becomes very easy to become focused on the goal, to the exclusion of better options. [...]

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Jason Horejs shares how to ensure a smooth commissioned art process

Navigating the Commission Process

While commissions can certainly be a challenge, they can also be rewarding as your client gets to become part of the creative process and have a work of art that perfectly suits her needs. With a little forethought and planning, you can handle a commission professionally, keep your sanity, and provide excellent customer service. [...]

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Eric Rhoads discusses how to survive and thrive in the art world

How Art Businesses Die

The part of the cycle I want to discuss today is death - when your business is no longer sustainable and there is no one to support it... My goal is to help you, or those you know, to prevent death - to keep art selling. [...]

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Don't miss Keith Bond's follow up article on workshops.

Workshops -- Should You Organize Your Own?

On the other hand, if you have the skills to handle the logistics and are willing to do the work, you could earn all the profits - 100%. Yes, you will incur expenses you otherwise wouldnít. If you begin local - preferably in your own studio - you can minimize many of those expenses. If you have a decent mailing list already, then advertising can be minimal as well. Play with the math and see what the projected expenses and profits are. Look at best and worst case scenarios. Then decide for yourself which route you want to go. [...]

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Clint Watson discusses how to build your subscriber list

Your Hidden Email Subscriber List

If you don't have anyone on your mailing list, you don't have an exposure problem - you have an organization problem. [...]

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Jason Horejs shares how to take control of your time to free you up for more creative time,

Control Your Time and Become a More Successful Artist

You might not think of it this way, but as an artist you are the owner of a small business, just as I am... [...]

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Clint Watson discusses why you should aim to be original in your art business

Be the One Everyone Else Compares Themselves To

Be original. Do you better than anyone else. And be the one everyone else compares themselves to. [...]

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Eric Rhoads shares the best way to grow your business

Mining Old Gold: The BEST Way to Sell More Artwork

The best way to grow your business is from your real most valuable asset: your existing customers. [...]

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Clint Watson discusses the power of branding

Branding is the Only Power Artists Have

Branding, in the sense of being a power, is defined much more narrowly than the way most marketing people use the term. [...]

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Jason Horejs shares the advantages of asking for a photo of sold artwork

Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased

By the way, itís never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, itís a great excuse to get back in touch with a past buyer and remind them of your work. [...]

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Clint Watson discusses the importance of having prices on your art website

Why You Need Prices on Your Art Website

A gallery website today should allow a customer to begin...and complete the entire transaction with a smartphone, without ever having to call someone at the gallery. [...]

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Jason Horejs shares 3 tips that will help you better follow up with your clients.

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Eric Rhoads discusses how to achieve marketing goals

What One Marketing Method Would You Use If You Were Just Getting Started?

Building a website, talking about your art, making e-mail and mailing lists of the names of people who like your work ...these can all be goals for an artist whoís just starting out. [...]

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Clint Watson discusses the difference between driving traffic to your website vs building an audience

Driving Traffic is Noise, Building an Audience is Music

You don't sell art by driving traffic. You sell art by building an audience. And in the same way that noise isn't music, driving traffic is not building an audience. [...]

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Jason Horejs discusses how words can make a difference in sales

Selling Art: Words that Make a Difference

While there are those times that exactly the right buyer appears and finds exactly the right art, it is much more frequently a significant amount of effort to close a sale. [...]

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Keith Bond discusses how spending time on a regular basis on any task can be much more effective

Weed the Garden

In your art business, there are many weeds that are preventing you from being your most productive. Spending time on a regular basis to keep them in check will do far more than a less frequent weeding blitz. [...]

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Jason Horejs shares why you shouldn't discriminate against your acquaintances being art collectors

From a Reader- Creating Art Sales by Promoting your Work to Your Network of Acquaintances

The next time your work is being featured in a show, open studio or some other invent, make sure the people you know are the first to receive invitations! [...]

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Keith Bond shares the importance of investing in yourself as an entrepreneur.

Invest in Yourself

If I want to grow my business and connect with more collectors, it is worth it to me to continue to spend time improving both my art and business/marketing. I am a small business owner. I am an entrepreneur. And I am an artist. [...]

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Aaron Westerberg in his studio

Mastery Before Marketing

A rule of thumb for building a successful art business: "Mastery before Marketing." [...]

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Jason Horejs shares the advantages to using email as a way to stay in touch with potential collectors

Why we Don't Hand out Photos or Brochures in the Gallery

Now, instead of handing someone a folder full of bios and photos of artwork, we let an interested client know that we would be happy to email her the information. Emailing the information is better for everyone involved. [...]

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