Blog on Art Marketing and Selling Art


Don't miss Clint Watson's latest on why your email list is your #1 marketing asset.

Your Mailing List is your #1 Marketing Asset

The top goal of your marketing efforts is to build a high-quality list of customers and prospective customers with whom you are able to communicate, develop a relationship, and market your art. Your customer mailing list is your number one marketing asset. Outside of creating your art, building, maintaining and nurturing this list is your top goal. [...]

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Jason Horejs shares 4 helpful tips for any easy follow-up process

Increase Your Art Sales | The Power of Follow-Up

I can’t guarantee that every follow-up effort will lead to a sale, but if you follow up consistently I can promise that you will see more of those “almost” sales convert into “follow-up” sales. [...]

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How do people get on your subscriber list?

How Email Marketing Works

The goal of email marketing is to build an engaged audience of fans. [...]

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Jason Horejs discusses how being available and providing an exceptional level of service can increase your art sales

Many Galleries are Closed on Mondays . . .

If you are an artist participating in a show or festival, stick out the full length of the show. I know it’s a huge temptation to pack it in early, especially if the show has been poorly attended, but I can’t tell you how many times we’ve had a client come into the gallery right as we were closing and end up making a purchase. [...]

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Luann Udell shares how to find your story

HOW TO GET TO THE “HEART” BEHIND YOUR ART

Why do you paint/draw/collage/sculpt/sing/dance/insert-your-creative-work-here the way you do? I know artists who are capable of using any medium but CHOOSE colored pencil work. Not because they can’t do anything else, but because it feels right to them. [...]

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Email marketing goes far beyond sending "newsletters."

Isn't Email Marketing Just Sending Newsletters?

Email marketing goes far beyond sending "newsletters." A "newsletter" is something that was printed on paper that we sent in the pre-internet era. [...]

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Discussion: Selling Art at Home Interior Stores

I have been approached by such stores in the past asking if I would like to show gallery work in their showrooms and I’ve always declined. For me, the added complexity in terms of tracking inventory in another location, along with the liability of having my artist’s work in another business were major factors. I also know that selling art takes a trained salesperson, and though these showrooms are full of salespeople, selling art is different than selling a sofa. [...]

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Let the world see who you are and why you matter!

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

Don't hide behind your artwork, your website, your credentials. [...]

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Are You a Waterfall?

"I realized that business does not define me. Art defines me. I was resistant because I did not see myself as a business guy, but now I still see myself as an artist who simply had to develop some muscles in other areas so I could continue to be an artist." [...]

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You can think of email marketing as simply marketing using the "email channel."

What is Email Marketing

Building a strong, engaged audience that you can reach via email is the most important piece of your marketing plan. This is the pillar around which you can build everything else. [...]

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Don’t let fear become the saboteur that hinders your career.

The Saboteur

Many of us put off doing certain things out of fear. I’m not talking about putting off menial tasks like cleaning the studio or doing your book-work. For most of us, procrastination of those things is not fueled by fear. [...]

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Don't miss Gallery Owner Jason Horejs' Perspective on Consistency in your art

Artists: Are you Consistent? A Gallery Owner's Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career [...]

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THE 3D CONUNDRUM: Decisions about Discounts and Donations, Part 2

Donating to art auctions is a tricky business. [...]

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Learn how to post to Instagram from your desktop computer

How to Post to Instagram From Your Desktop Computer

In this post, I'll show you how to post to Instagram from your desktop computer in the Chrome web browser. [...]

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Boldbrush is a company that makes technology as a way to inspire and enable human artistic expression.

BoldBrush is Building a Cathedral Not Merely Cutting Stone

We believe that the artistic creativity of every person deserves to be recognized and celebrated. [...]

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Luann Udell discusses discounts and donations on your artwork

THE 3D CONUNDRUM: Decisions about Discounts and Donations, Part 1

It’s your choice, there are pros and cons, and it’s okay to do what’s right for YOU! [...]

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“We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment.”

The Pain of Discipline

You really do only have 2 options. You can have the discipline to pursue your art - which requires sacrifices, or you can look back years later and wish that you had. You will have regret or disappointment in the dream you never dared pursue. [...]

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Jason Horejs discusses how to utilize "hotspots" when displaying your art in a show, festival or gallery

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

What do I mean by "hotspots"? These are areas of the gallery that tend to generate more sales activity than other areas. Some of you may have experienced this in your galleries before, or at art festivals or open studio tour events - there seem to be certain areas that generate more interest and activity, no matter what is showing there. [...]

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Learn how to market your art on Instagram

The Ultimate Guide to Marketing Your Art on Instagram

Are you struggling as an artist to understand how to make effective use of Instagram? Read on. [...]

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Jason Horejs shares his advice on allowing visitors to take photos of art in a gallery, show or museum.

Debate | Should Visitors be Allowed to Photograph Artwork in Galleries, Museums and Art Shows?

We try to use photography in the gallery as a sales opportunity. When someone starts taking photos or asks if they can, we are very accommodating, even encouraging. We also offer to email them a photo of the piece they are interested in, letting them know that the email will include the size, price and artist name. [...]

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Clint Watson shares how to jump start engagement on your Instagram account.

Start an Instagram Engagement Group

To be successful marketing your art on Instagram, you need engagement. [...]

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SCRATCH: Writers, Money, and the Art of Making a Living by Manjula Martin

WHY LOVE > $

There are no solid, sure-fire ways to make our work and share it with the world. There’s no 100% good side to any of our decisions about it-except what works for us. There’s no WRONG way to do it. The only thing that’s “wrong” is believing we are doing it wrong, and believing that other people are doing it right. Believing that “success” looks the same to everyone. It’s all about what’s right for Y*O*U. [...]

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Clint Watson with BoldBrush Master Signature Artist Mian Situ

Depth of Growth is More Important than Rate of Growth

Attracting one new deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website. [...]

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Jason Horejs shares 3 helpful tips to stay in touch with potential collectors

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

When you consider the lifetime value of a collector who ends up buying multiple pieces from you, the cost of a failure to follow-up is staggering. [...]

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Jason Horejs shares some helpful words to use when closing a sale.

Selling Art | Words that Make a Difference

Making a conscious effort to select the right words is particularly important when working on any marketing or advertising copy, when speaking with a client or a gallery that might want to represent you, and when you find yourself negotiating to close a sale. [...]

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Jason Horejs discusses how an artist's story can help to close a sale.

Creating Experiences and Telling Stories to Sell More Art

Not everyone cares about the stories, but it’s often the case that the story is the extra little push that encourages the collector to buy. Of course, it doesn’t always work out to provide this kind of experience for a collector, but whenever I have the chance, I will go out of my way to give collectors the opportunity to meet the artist. [...]

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Carole Rodrigue shares how she uses blogging to marketing her art.

Why Artists Should Blog

Marketing online can be complex and confusing, but by learning various bits and pieces, putting everything together can really help you get the word out about your art. It is a lot of work, but everything worthwhile is. [...]

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Clint Watson shares 6 steps that can lead to art sales.

The "6C's" of Art Sales

The secret to high art sales, which must be done IN ORDER: craving -> creativity -> competence -> community -> conversations -> commerce [...]

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Don't miss Jason Horejs' advice when interacting with an art collector

How to Behave in an Art Collector’s Home

If you've had the opportunity to sell directly to art buyers, either through your studio, gallery or a show, you've probably found yourself in a similar scenario. Selling to a client in her home can be a challenge, but getting the art into the client's home in the first place is more than half the battle. I have several suggestions that might help you the next time you find yourself with your art in a client's home... [...]

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Keith Bond shares why you should keep all aspects of your art business separate

Compartmentalizing Your Art

How do you compartmentalize your art – or do you? [...]

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Jason Horejs discusses how discipline affects the artistic process

The Discipline it Takes to Create Art

I marvel at an artist's ability to get into the studio and work persistently toward his or her vision. An artist, it seems to me, must have an incredible drive to work day after day through difficult circumstances. It takes real discipline. [...]

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Don't miss this very informative post on the best social media for artist by Carole Rodrigue

Which Social Media Platform is Best for Artists?

In this post, I'll explain a bit more about why I feel Pinterest and YouTube are the best social media platforms for artists, or any business person for that matter, as well as touch on Facebook and Instagram. I'll save the best two for last, so be sure to read all the way. [...]

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Should Artists Put Their Art on Greeting Cards? | Collective Wisdom

Do you reproduce your work on cards or other promotional/gift items? Why or why not? If you do, has it been good for your business? [...]

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Jason Horejs discusses how a testimonial from a client is tremendously valuable to the next sale.

Client Testimonials - Worth Their Weight In Gold

I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you. [...]

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Keith Bond shares how organization can foster a creative atmosphere

Benefits of Being Organized

Becoming organized is liberating and allows you to focus on the given task at hand rather than being distracted by other tasks. During your art creating time, you can focus all your energy on creating. During your business time, you can focus on bookkeeping, marketing, organization, emails, cataloging, etc. [...]

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Debra Joy Groesser shares how art organizations and juried shows can benefit your career.

Getting Your Work Out There – Art Organizations and Juried Shows, Part 1 & Part 2

Being involved with an art organization can offer countless benefits to artists depending on your interest and goals... [...]

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Embrace Change in Order To Make A Difference

When I first started BoldBrush (the company behind FASO), things were pretty simple. I was the leader, the boss, and all the employees. [...]

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Jason Horejs discusses how to deal with criticism from those in your inner circle

How to Deal With Art Criticism from Your Spouse, Partner, or other Close Family and Friends

A partner with an artistic education is often better able to articulate their criticism, but many artists find that the lack of artistic education of a spouse can actually be an asset. [...]

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Ketih Bond discusses the many ways to keep your art career thriving.

Irrigating the Fields of Art

There will be times when your river seems to be flooding and you will be creating and selling ‘til your heart’s content. But there will be other times when droughts come and your river will be reduced to a trickle or may dry up completely for a season. If you have a network of irrigation canals tied into a reservoir, you can still find success and income even if your artwork isn’t selling as well. [...]

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If we can just get the cash register to ring, even in a small way, the slump feeling disappears...

Surviving An Art Sales Slump

While it is important to get the cash register ringing, I would discourage you from taking drastic measures to restart your sales. While you do want to continue doing a good follow-up job with potential customers, you don’t want to become a pest. I also discourage the use of fire sales to try and revive business. A sale may indeed get the cash register ringing, but you run the risk of training your buyers not to buy your work at regular prices, but instead to wait for the next big sale. In a way, you are encouraging the next slump! [...]

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