About Facebook Likes
UNIQUE Likes are the actual number of individuals who have actually visited the BoldBrush painting entry page and clicked the LIKE button.
Unfortunately, the count shown on the like button itself is inflated by Facebook and double-counts some people, and also counts people who never visited the page and never actually "voted" for the painting.
THE BOTTOM LINE: Get your fans to visit your BoldBrush painting entry page and click LIKE - those are the ones that count for our rankings.
We outline how we determined that the Facebook like button displayed people count was inaccurate, and how we get the accurate count here:
http://canvoo.com/blog/21028/facebook-like-button-count-inaccuracies
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