When you sell a piece of art, do you take the opportunity to use the shipment as a marketing point? What do I mean?
1. Do you make the packaging look professional?
2. Do you include printed materials about you and your work?
3. Do you include photos or a catalogue of other artwork you have available?
4. Better Yet, do you include photos of other pieces you are personally recommending to the client?
5. Do you include a personal thank you note?
6. Have you considered including a voucher good for a dollar amount off of the customer's next purchase (these burn a hole in the client's pocket as if they were cash)?
7. Do you include a gift certificate that the client can give a friend to encourage a friend to purchase your work?
8. Do you have something to encourage the client to visit your web site and sign up for your email list?
9. Have you spent some time thinking about other things that I haven't listed here?
If my personal experience of buying work is any indicator, I would say the answers to these questions for most artists is "No." The answer to these questions for most of the best companies I order from (especially those I've ordered from more than once) is "Yes."
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS: If you sell through galleries instead of directly then make sure your galleries are doing the things listed in this article. . .
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