Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life

Blog


« What About Promoting Other Artist's Works? | Main | Put Your Artwork On Your Business Card »


Follow this Blog



Subscribe to our Newsletter



Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip

 

Blog Roll

Mikki Senkarik's Blog

















abstract art
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art challenge
art collectors
art criticism
art education
art fairs
art forum
art gallery tips
art history
art law
art marketing
art museums
art website design
art website tips
art websites
Art World
art world problems
artist resume advice
artist statement
artist tribute
artist website tips
artist websites
assemblage
BoldBrush
BoldBrush Interview
BoldBrush Winners
Brian Sherwin
BrushBuzz
Canvoo
Carolyn Henderson
Carrie Turner
cityscape painting
Clint Watson
collage
colored pencil
conceptual art
Connie Tom
copyright
creativity
Daniel Keys
Dealing with art forgery
Deber Klein
digital art
drawing
email newsletters
encaustic painting
etching
exhibiting art online
exposure tips
Facebook
FASO
FASO Art News
FASO Daily Art Show
FASO Featured Artists
fiber art
figure painting
FineArtViews
FineArtViews Interview Series
functional art
Gayle Faucette Wisbon
glass art
Google
Guest Posts
Holiday
InformedCollector
inspiration
installation art
Instruction
Internet Scams
Jack White
Keith Bond
landscape painting
Linda Mikulich
Lisa Call
Lori Woodward
Luann Udell
Matthew Mahler
mixed media
Moshe Mikanovsky
oil painting
online art competitions
online art groups
originality
painting
pastel
photography
Pinterest
plein air painting
politics
portraits
pottery
pricing artwork
printmaking
realism
religion
Robert Genn
Sarah Maple
sculpting
sculpture
seascape
sell art
selling art online
selling fine art online
SEO for Artist Websites
social networking
still life art
street art
support local art
Think Tank
tips for exhibiting art
Twitter
watercolor
watermarks
websites for artists
western art
wildlife art




 Archives:Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005

 

Do You Market with Your Packing?

by Clint Watson on 4/4/2007 7:38:50 PM


When you sell a piece of art, do you take the opportunity to use the shipment as a marketing point?  What do I mean?

1.  Do you make the packaging look professional?

2.  Do you include printed materials about you and your work?

3.  Do you include photos or a catalogue of other artwork you have available?

4.  Better Yet, do you include photos of other pieces you are personally recommending to the client?

5.  Do you include a personal thank you note?

6.  Have you considered including a voucher good for a dollar amount off of the customer's next purchase (these burn a hole in the client's pocket as if they were cash)?

7.  Do you include a gift certificate that the client can give a friend to encourage a friend to purchase your work?

8.  Do you have something to encourage the client to visit your web site and sign up for your email list?

9.  Have you spent some time thinking about other things that I haven't listed here?

If my personal experience of buying work is any indicator, I would say the answers to these questions for most artists is "No."  The answer to these questions for most of the best companies I order from (especially those I've ordered from more than once) is "Yes."

Sincerely,

Clint Watson
Software Craftsman and Art Fanatic

PS:  If you sell through galleries instead of directly then make sure your galleries are doing the things listed in this article. . .


[Services:
FASO: Want Your Art Career to Grow?  Set up an Artist Website with FASO.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $12,500 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.

Backstory: About Clint. Email EditorTwitter. Republish. ]


Related Posts:

Don't Neglect the Back

The "Thank You" Card

The Details of Packing Art and Shipping Art are Important


Topics: Art Business | Marketing | Marketing - Web Site 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share

 26 Comments

Helen Horn Musser
via fineartviews.com
Hi Clint, These are wonderful ideas for marketing our work. You hit me right between the eyes because I have not done many of these. Thank you notes are about as far as I've gone. Thank you for helping us with this; very valuable pointers.

Sharon Weaver
via fineartviews.com
I especially like the gift certificate idea. It will impress the client and when used, add another collector. Good one to add to my list.

K. Henderson
via fineartviews.com
Actually, I send these things about 2 weeks after I ship the work. So, just when the excitement of the new painting is wearing down, I remind them that I'm still out here.

Helen Horn Musser
via fineartviews.com
Sharon, gift certificate is a great idea; agree with you it would be a great marketing tool. Clint is so sharp on these things. Happy we have him

Gina Buzby
via fineartviews.com
Gosh, when I read the title I said to myself, "I already do this sort of thing." But, I don't do many of these. What great ideas! Thanks Clint!

Charlotte Herczfeld
via fineartviews.com
Thank you, Clint! Very timely reminder, ... thought I was doing well, and then, uh-oh... Like K Henderson, I send them out *after*, to remind them again.

Voucher burning in their pockets, eh? Mm-hmmm!

This newsletter gets printed out, and stuck to the wall over my desk, it is brilliant!

Michael Cardosa
via fineartviews.com
Hi Clint,

All good ideas. I agree, the companies I do business with on a repeat basis always include something about their products in with the packing. I work with a framing company that I like out of Tennessee and he always includes several of their catalogs since he knows I paint with a group and I always hand them out. So, the idea of putting things in with the packing that would benefit not only the collector but someone else they know as well is a good one too I believe.

Michael

Carol Schmauder
via fineartviews.com
Thank you so much for this article. You mentioned several things that I haven't thought of. I usually follow up a purchase of art with a selection of note cards that I have with reproductions of some of my paintings as a thank you gift. I think it is a great idea to give a gift certificate that the client can pass on to a friend. I will print this article out and post it in my office as a reminder of things to do.

K. Henderson
via fineartviews.com
A question about the gift certificate or voucher: When a customer presents this to a gallery how will you handle this? Will this discount come out of your percentage of the sale or will the gallery share in the discount? What if three of your galleries agree to honor the certificate and the 4th one doesn't? Should you include a note "only good if you buy directly from me" or "only good at galleries A, B and C". Something to think about and discuss with your galleries.

conni reinecke
via fineartviews.com
I tend to do some of those things but one of my favorites for commission or pet portrait is to include a thank you gift... 6 note cards/envelopes with their commissioned piece on the front and title, blank inside and my info on the back... I heard another artist had done this and I really liked the idea. I tie a ribbon around it and make a special tag for it... that way it is very special to them and they can show off there new piece of art, by sending out a note to friends!

Carol Schmauder
via fineartviews.com
Great question K. Henderson. I am anxious to read the answer. My thought was that they should purchase from me for the discount. I am looking forward to Clint's answer.

Helen Horn Musser
via fineartviews.com
Yes, Carol, good questions!

Carol McIntyre
via fineartviews.com
Great list Clint! I do some of these things, but now I see that I need to consider more. A few months ago I purchased purple (my 'corporate'color) paper to wrap paintings in and I have purple envelopes. Like Connie, I love surprising collectors with note cards of their painting. Once I received an order of 50 more after they saw the card. They wanted to send one to everyone in their extended family.

Julie Petro
via fineartviews.com
One small thing I just recently started doing is stamping the back of all my paintings with a rubber stamp I had made from simplystamps.com. They let you upload a logo image and they're pretty reasonable. I was able to order a stamp pad in a color that closely matches my colors too. It's a fairly simple thing that adds a little sump'n' sump'n'.

Julie Petro
via fineartviews.com
By the way, these are excellent suggestions and the wheels in my brain are turning. Thanks Clint!

Joanne Benson
via fineartviews.com
Hi Clint, Thanks for the great tips. As several others have said, I include note cards with commissions but never thought to send or give collectors gift certificates or discount coupons or pictures of artwork that they might also like! Great tips!

Debra Russell
via fineartviews.com
K...like your idea about sending it 2 weeks later. I sell most of my work locally, so i usually send out a thank you afterwards. Doing this in the form of cards is an even better idea.

Donna Robillard
via fineartviews.com
Thank you for sharing with us these wonderful ideas. I do the thank you notes, but the other things mentioned are really good ones, too. I'm always open to the good business side of art.

Spencer Meagher
via fineartviews.com
I don't know why, but this is something I have always done...and more so as I am selling more paintings. Professional packing says you care about your work. Business cards are a nice touch and a thank you card is a must. Occasionally I will even put a small print in with the painting as a little extra something.

Judy Mudd
via fineartviews.com
I do many of these things. With commissions, one thing I add is a few greeting cards with their painting on the front and the painting description with my contact information on the back. Usually they are so proud of their new painting, that they want to send these cards out to family and friends. I haven't used the discount coupon or certificate --both are great ideas. Thanks!

Delilah
via fineartviews.com
Great Ideas here and lots to add to my list. I currently enclose a small thank you gift such as note cards or a small print with my thank you note and busness card. I will add the rest. ANyone have any special ways they ship wrap their paintings?

Diane Tasselmyer
via fineartviews.com
Great list Clint!

I want to add the "voucher" idea to my packing materials. When you said "voucher's burning a hole in someone's pocket" all the bells went off.



Natasha Isenhour
via fineartviews.com
Boy Clint! Right to the point! I find myself deep into my career and after reading your list I remember how vigilant I was with these things years ago. I've gotten busy and slacked up on these MOST important backbones of marketing! Thanks for waking me up!! I'm off to vistaprint.com for more business cards!

Poppy Balser
via fineartviews.com
Clint,
Thank you for a most excellent list! Though I save many of your posts to refer back to, this is the first one I have printed! (to be mounted on the wall in my "packaging area") I have been using about half the ideas on your list, but the ones that never occured to me are great and I look forward to implementing them!

I am curious to see if you will say more about how and when customers can cash in their vouchers. Maybe an edition of the newsletter could cover this topic?

Thanks for another great post!
Poppy

David H
via canvoo.com
Thanks! so great to get help here!










 

FASO Resources and Articles

Art Scammers and Art Scam Searchable Database

 

FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved