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Your Artful Amplifiers

by Clint Watson on 10/29/2013 7:22:58 AM

This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here or sign up for his newsletter here.


Image courtesy Hugh MacLeod, Gaping Void. [1]



Perhaps the following question haunts you:


How do I find new customers?


Do you monitor worry about your website's traffic?  Do you encourage beg people to "like" you on Facebook? [2]  Do you wonder if  hope search engine marketing will ride in on a white horse and hand you new buyers?


On the surface, worrying about those things seems logical.  More traffic = more sales.  Right?  Wrong. Wrong.  Wrong.


Listen, you don't have to beg.  Instead, do what we tell artists over...and over...and over:  focus on your existing fans.  No matter how small your newsletter list is... start using it.  No matter how few collectors you have... hug them, reward them, communicate with them. 


Think about what Seth Godin wrote:


If you've got an idea or you're working in marketing, the temptation is to seek out and evangelize those that 'don't get it,' to find and sell to the skeptics. In fact, real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell. [source]



Your existing fans are how your message... your art.... will spread and amplify.


Your existing fans are your marketing department.  


Treat them accordingly.  


Clint Watson

FASO Founder, Software Craftsman, Art Fanatic




[1]  Image courtesy Hugh MacLeod, Gaping Void. [source]


[2]  Seriously is there any other word other than "begging" to describe the following in my Facebook notifications?  

"Artist Name has invited you to like Artist Name".




Editor's Note:  You can view Clint's original post here.


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Related Posts:

Slow Ideas: The Power of Personal Connection

Run Upstairs

Clintavo's Position on Marketing Art via Facebook and Twitter

Art Marketing: Inbound vs. Outbound

Topics: advice for artists | art blogging advice | art collectors | art marketing | Clint Watson | email newsletters | exposure tips | FineArtViews | sell art | selling art online | selling fine art online | social networking 

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Isabella Di Sclafani
I agree that existing fans are the best. Many of my repeat customers began with one small purchase and returned to buy many more pieces afterwards. If you treat new and existing customers like royalty, it is noticed and appreciated by them. I believe many people who buy art fall in love with an artwork and there's a certain excitement and rush in acquiring more of the same.

Laura F. Saxon
I love your approach! Hug your tribe!! Everyone wants to be remembered and feel special. And each of us is unique. I have sold lots of things for other people and I find this to be true.
For some reason I lack confidence in selling what I make. I have trouble focusing on doing one thing and am surprised when someone wants to buy it! Although I have been selling my work for a long time. My work has been all over the map, as I wanted to be able to paint anything. Now I am focusing more on figures and landscapes but lack a clear idea of where I'm going with it. I've been distracted by major health problems in my family, so I've been puttering along as best I can. FASO has been really helpful for me! Thanks for your positive comments! One is truly better than 100!!

Michael Cardosa
Hi Clint,

Truer words were never spoken! Be good to your fans and they'll be good to you. Short and sweet.



Sandy Askey-Adams
Hello Clint:

Thank you for doing this article. It is such a great reminder of treating past clients with appreciation..just as they have shown their appreciation for your work.

Brian Sherwin
I love this article. Reaching out to people with the 'shotgun' approach does have some merit. BUT it is clear that connections that have already been made should be nurtured. I see artists spend hours posting on Facebook art groups and pages... what if they spent that time nurturing their connection with dedicated fans? It would have more of an impact in the long-run.

I'll add that I receive invites to artist pages on Facebook often. 9 times out of 10 the artist barely uses the page... so inviting people to like it is a waste of time on both ends. I guess they make a page just because they feel they must.

Sharon Weaver
If you keep saying this and I read it often enough I actually might do it sometime.

Donald Fox
It's always a pleasure to communicate with others about my work, even moreso when those others are patrons. I know they appreciate the work as I know they appreciate hearing from me about the work.

Evelyn Rowland
i've just had an enquiry from a girl in the states who has liked my work for a while now, i feel very appreciative of that. sometimes i wonder if saying thank you to every one who hits like or faves my work on flickr is being excessive but i think not. showing appreciation is never a bad thing. thank you for this, making a client list is on my list ...


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