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Focus the Lens - Send Five PERSONAL Emails

by Clint Watson on 2/14/2007 8:24:47 AM

If you’ve been “focusing the lens” with me, by now you’ve made a list of everyone you know and sent one email to each person on that list.  Congratulations, you’re off to a good start.

Today, I want you to pick five people from your list of contacts and send each one of those people a personal email.  Yes, this means each one has to be individually written (although you can copy some of the main “guts” from one to the next)  That’s not so hard, right?  Just five emails.  If you’re really ambitions, do as many as ten, but no more.  I don’t want you to get burned out.

Here are the points that you need to make in each email:

1.    Keep it personal – remember you know these people, ask about the kids
2.    Thank your contact for their past support
3.    Politely ask for their support in your current project of “getting the word” out about you
4.    Ask them to send an email to everyone in their address book who might be even remotely interested in your art work
5.    Ask them to let you know when it is done.

Here is what this might look like, let’s assume the contact’s name is Tom:

Dear Tom,

It was great to see you at the game last week!  Can you believe our boys are in the playoffs this year?

You should have received an email from me recently announcing my new web site.  I hope you have had a chance to take a look.

Tom, I just wanted to drop you a note and thank you for your past support of my artistic pursuits.  Since launching my web site, I am trying to get the word out to more people about my art work.  I would like to ask for your support in this project.

What I am asking you to do, if you are comfortable doing so, is to consider people that you know who might be interested in my artwork.  I’m hoping you wouldn’t mind sending them a quick email to tell them about me and my web site.  If it would help, I can provide some sample wording.

Tom, please understand that this is only a request and if you are not comfortable doing it, I completely understand and will not be upset.

If you do choose to assist me with this, I thank you and simply ask that you let me know after you have sent the emails so that I might be prepared for any communication from your contacts.

If any of your contacts communicate with me, I promise that I will treat them with the utmost respect and professionalism.

Thank you again.



PS:  If you don't still have my new web address it is:

Now realize that this is just a sample.  I know that an email to your brother would be different than an email to a coworker.  That’s the point, the email needs to be personal.  This means you have to change the tone of your request for each one.

Here is your job – send five of these emails five days a week (you can take weekends off) until you have gotten through your entire list.  Of course by the time you reach the end of your list, you should have new contacts because of your efforts, so hopefully, this will continue daily indefinitely.

Now, get to work and send those five emails!


Clint Watson
Software Craftsman and Art Fanatic


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Topics: Art Business | Focus the Lens Series | Marketing | Marketing - Web Site 

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How miserable. That sample also sounds like begging. But I like the idea to personalize in some way, and glad someone else thinks of this. To do a few at a time is a good idea.

Also I just learned to send people a few personal type emails, than just soliciting them with your content. People that always sold me something were just like everyone else and made no connection so I unsubscribed from them.


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