Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life

Blog


« LIM Isabelle V. - exotic color palette | Main | Selling Hubcaps »


Follow this Blog



Subscribe to our Newsletter



Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip

 

Blog Roll

Mikki Senkarik's Blog

















acrylic painting
advice for artists
analytics
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art collectors
art criticism
art education
art fairs
art festivals
art forum
art gallery tips
art history
art law
art marketing
art museums
art reception
art show
art studio
art supplies
art websites
artist resume advice
artist statement
Artwork videos
BoldBrush Winners
Brian Sherwin
Carolyn Henderson
Carrie Turner
Clint Watson
commissioned art
copyright
Cory Huff
creativity
Curator's Pick
Daily Art Show
Dave Geada
Dave Nevue
email newsletters
exhibits
exposure tips
Facebook
FASO
FASO Featured Artists
Fine Art Shows
FineArtViews
framing art
Gayle Faucette Wisbon
giclee prints
Google
Guest Posts
Holiday
InformedCollector
inspiration
Instagram
Instruction
Internet Scams
Jack White
Jane Hunt
Jen Piche
John Weiss
Juried Shows
Kathleen Dunphy
Keith Bond
Kelley Sanford
Kim VanDerHoek
landscape painting
Lori Woodward
Luann Udell
Mark Edward Adams
mixed media
Moshe Mikanovsky
New FASO Artist Members
News
oil painting
online art competitions
online art groups
open studio
originality
painting
pastel
photography
Pinterest
plein air painting
portraits
pricing artwork
printmaking
realism
sculpture
sell art
selling art online
selling fine art online
SEO for Artist Websites
social media
social networking
solo show
SSL
Steve Atkinson
still life art
support local art
Think Tank
Twitter
watercolor
websites for artists
workshops
Zac Elletson




 Nov 2017
Oct 2017
Sep 2017
Aug 2017
July 2017
June 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
July 2016
June 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
July 2015
June 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Dec 2014
Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005

 

Artists: Do you know your target audience? Part 3

by Brian Sherwin on 6/17/2013 6:32:58 PM

This article is by Brian Sherwin, regular contributing writer for FineArtViews. Brian Sherwin is an art critic, blogger, curator, artist and writer based near Chicago, Illinois. He has been published in Hi Fructose Magazine, Illinois Times, and other publications, and linked to by publications such as The Huffington Post, The Boston Globe, Juxtapoz Magazine, Deutsche Bank ArtMag, ARTLURKER, Myartspace, Blabbermouth, Milwaukee Journal Sentinel, Conservative Punk, Modern Art Obsession, Citizen LA, Shark Forum, Two Coats of Paint, Vandalog, COMPANY, artnet, WorldNetDaily (WND) and Art Fag City. Sherwin graduated from Illinois College (Jacksonville, Illinois) in 2003 -- he studied art and psychology extensively. If you want your blog posts listed in the FineArtViews newsletter with the possibility of being republished to our 24,123+ subscribers, consider blogging with FASO Artist Websites.  Disclaimer: This author's views are entirely his/her own and may not reflect the views of BoldBrush, Inc.. You should submit an article and share your views as a guest author by clicking here.


Being active online is crucial if you desire to 'connect' with your target audience. You may want to think about participating on online forums / blogs that cater to the scene or interest that you regularly explore with your artwork. As mentioned in Part 1... this type of 'online focus' worked for Banksy during his early years. Furthermore, building 'social bridges', as mentioned in Part 2, is easy to do online.

 

Example of building a 'social bridge' online: The artist focused on painting fishing scenes will most likely gain a larger fan following by sharing images on online fishing forums, groups, and so on. In fact, this strategy is likely more valuable to the artist in this scenario than posting artwork on 100 online art networks. He or she should strive to gain a heightened reputation among fishing enthusiasts -- people who are apt to want those fishing paintings in their home or office. Being active on online fishing forums, blogs, and social networking groups is one way to do that.

 

Know your target audience: Your average fishing fanatic may not be the type to visit a gallery... he or she may not frequent online art networks for that matter. BUT he or she may LOVE to view those fishing themed paintings... and perhaps want one on his or her wall -- all because the artist reached out to that community directly by taking part on forums / groups dedicated to fishing. The artist in this scenario is establishing a 'social bridge' by participating on the same websites that his or her target audience frequents. Go where your audience is.

 

A few more thoughts: I thought of the late Thomas Kinkade while writing this series. Kinkade was not exactly known for receiving art coverage from the BIG art world sources. You won't find his paintings at prestigious art galleries in NYC or London. Furthermore, you won't find his artwork in the pages of ARTnews, Art in America, or any of the other mainstream art magazines... unless a 'jab' is involved. His audience simply was not there. Kinkade realized this early on.

 

Thomas Kinkade could have wasted his time -- as so many artists do -- trying to reach out to an unapproachable audience. Instead he sought his target audience elsewhere... and became one of the wealthiest artists the world has seen in the process. In a sense, Kinkade had to snub the circles of the art world that had snubbed him -- and reach out to his audience directly. He knew that his audience was more apt to pick up a rural lifestyle magazine, visit a Christian blog, or take part on an online forum focused on 'home style' crafts and home decorating. He embraced those directions (or at least his PR team did).

 

In closing, I'm not suggesting that it is easy to reach the financial OR popular status that Thomas Kinkade and Banksy obtained. Both of them are iconic figures in their own way... and both benefited from a number of factors that helped to propel their careers. However, I do think that artists interested in selling art can learn a thing or two from their art marketing playbook. Kinkade and Banksy (at least at first) both sought a target audience outside of the mainstream art world. They built 'social bridges' to reach their audience directly... and a lot of that 'bridge building' happened online.

 

Take care, Stay true,

 

Brian Sherwin


 

Services:
FASO: The Leading Provider of Professional Artist Websites.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $25,000 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.

 



Related Posts:

Artists: Do you know your target audience? Part 1

Artists: Do you know your target audience? Part 2

Remember to Respect your Audience

Taking Charge of Your Art Business

You've Been in Sales Your Whole Life

The Artist Statement: Art collectors and artist statements

Lessons From Old Art Magazines

Community Art Events: The Studio Hop

How to stay connected (offline) with your local art community

Hubris Precedes the Plunge

The Artist Statement: Art writers want information

Art and Psychology: Social Conditioning and the Art World


Topics: advice for artists | Art Business | art marketing | Brian Sherwin | exposure tips | FineArtViews | inspiration | Instruction | sell art | selling art online | selling fine art online | social networking | Think Tank 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share

 Comment on this










 

FASO Resources and Articles

Art Scammers and Art Scam Searchable Database

 

FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved