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by Jack White on 1/23/2013 7:24:17 AM

This post is by Jack White, regular contributing writer for FineArtViews.  Jack has enjoyed a forty-one year career as a successful fulltime artist and author. He has written for Professional Artist Magazine for 14 years and has six art marketing books published. In 1976 Jack was named the Official Artist of Texas. He has mentored hundreds of artists around the world.  Jack authored seven Art Marketing books. The first, “Mystery of Making It”, describes how he taught Mikki to paint and has sold over six million dollars worth of her art. You should submit an article and share your views as a guest author by clicking here. 


The single most powerful reason artists fail is FEAR of rejection. It’s impossible to be an artist and not experience rejection.


When I started writing I knew I would face multiple rejections. I remember reading the story of crime novelist John Creasey. John set a record of 742 successive rejection slips in a row before he was ever published. John received 500 more rejections than Stephen King before he was published. But once John’s first book was published, he wasted no time exploding on the market. In the following forty years, John wrote 562 full-length books, published his work under 28 different pseudonyms and sold over seventy million copies. He wrote the famous “Gideon” series. John Ford’s 1955 movie Gideon’s Day was based on John Creasey’s novel by the same name. Creasey also wrote plays, short stories, juvenile books and romantic novels under the name of a woman. Much of the author's work is now out of print but his influence has been acknowledged by several of the leading English mystery writers. What if John had given up at rejection slip number 741?


Whiteism: Rejection can be painful, but never fatal.


As a teenager whose shyness caused her to be unpopular, a young girl assumed that she was ugly.  At 5’11” and 128 pounds she was a tall, gangly loner.  While in a Dusseldorf Club, she was discovered by a talent scout. Just a few weeks later, she appeared in Elle Magazine and in a brief time began modeling for Chanel. Her face has graced the covers of more magazines than any other supermodel in the world. She became a top fashion model, hailed by many as the most beautiful woman to ever live. All those who had ignored her as a teen now boast that they went to school with Claudia Schiffer! Sometimes it’s not that we are being rejected, it is just no one sees us. A large amount of rejection is in our minds.


Rejected as too awkward and clumsy to be a ball boy in a Davis Cup tennis match, Stan Smith went on to become the officially ranked number one tennis player in the world. What if Stan had given up tennis because they wouldn’t let him be a ball boy? Rejection can make us rise to a higher level. We want to prove our critics wrong.


At his first audition the great Fred Astaire was scoffed at for being skinny and balding. He said the rejection hurt but not enough to give up dancing.


Ludwig van Beethoven’s music teacher declared him ‘hopeless’ at composing. Today we know him primarily as a composer but he was a celebrated pianist and accomplished violinist, first. Born in Bonn, Germany his family moved to Vienna, Austria in his early twenties so he could study with Joseph Hayden. His early compositions were rejected. Hayden recommended that his student build a reputation as a virtuoso pianist, telling the young genius he had no talent to compose. In his late twenties Ludwig began to gradually lose his hearing, yet he continued to produce notable work throughout his life. Even when his deafness was almost total he was writing his best music. Beethoven was one of the first composers who worked as a freelance artist. He arranged subscription concerts, sold his compositions to publishers and gained financial support from a number of wealthy patrons, rather than being permanently employed by the church or by an aristocratic court.  


Max Raffler was born in 1902 in the village of Greifenberg, Bavaria. His parents were farmers but his father also served as mayor of the village from 1911 to 1930. Max was considered mentally challenged but that didn’t prevent him from loving to paint. When his parents died, his older sisters took over the farm. The sisters wouldn’t allow him to pursue formal art training. Over the years, as his paintings piled high, his sisters burned them to make room for more. His subjects were often images of the rural countryside or religious paintings that were encouraged by a local priest and shown in the church. Other images included self-portraits and paintings of cats, as well as illustrations of children’s stories.  Finally, when he became an old man, his artistic ability was recognized. His sisters had destroyed paintings that would have sold for millions of dollars. He died in 1988. Today, his work is still shown widely in published books and he remains one of Germany’s most well-known naïve or primitive painters. What if he had stopped when his sisters started burning his work? What if he had become so depressed he had to be institutionalized? Rejection can make or break an artist.


It was the dead of night as a shadowy figure slunk down a back street. He slipped away from his friends to mail his manuscript, hiding his secret petrified they might find out and ridicule him. The manuscript was rejected. More rejections pierced him before he found a monthly installment for his writings. These episodes would later be published into books. He won the hearts of millions with his great classics. But first he had to stare down rejection. At the age of 12, he was deemed old enough to work ten hours a day in Warren's boot-blacking factory located near Charring Cross railway station. His job was pasting labels on the jars of thick shoe polish. With this money he helped support his family since his father was incarcerated in debtor’s prison.


Then their financial situation improved partly due to money inherited from his father's family. But his mother did not immediately remove him from the boot-blacking factory. He never forgave her for this. A mature Charles Dickens wrote in David Copperfield, "I had no advice, no counsel, no encouragement, no consolation, no assistance and no true support of any kind.” 


Dickens's episodic writing style was his exposure to the opinions of his readers in Oliver Twist. The monthly novel first appeared in short stories where he could witness the public’s reaction. He changed the story to please his audience. His fear of rejection was evident in his willingness to comply with the whims of his readers.


All too many artists today are set in stone. They will not change to satisfy the art buying public. They learn nothing from rejection. Don’t you be one of those who can’t change to making art that connects.


Did you know that when the Wright brothers sent out invitations to see them fly their heavier-than-air machine at Kitty Hawk, NC only five people showed up and two of those were curious farmers? One of the most important events in humanity and certainly in the history of transportation couldn’t gain enough respect to garner any attention. The news media rejected them as kooks. What if they had looked at the crowd, folded their wings and gone home?  We might be dependent on ships instead of flying around the world.


Michael Dell is the son of a Houston orthodontist and attended Memorial High School. His government teacher told him, “You will never go anywhere in life.” After the government teacher retired in 2002, Dell outfitted the entire school with new computers. The retired teacher didn’t attend the presentation ceremony. At the age of 15, Dell broke down a brand new Apple II and rebuilt it, just to see if he could. While attending the Kozmetzky Business School at the University of Texas he started making computers in his room at Dobie Center so he would have some spending money. He called his dorm room company PC’s Limited. His parents could have easily afforded to give him a cash allowance but they wanted him to realize the importance of a dollar earned.


Dr. George Kozmetzky gave the class a project to invent a company and build a business model. This paper would count for one third of their grade. It occurred to Dell that his paper could also be his personal business plan for marketing computers.


So Michael chose his own little company PC’s Limited as his plan. Kozmetzky ridiculed 19-year-old Dell and wouldn’t accept the paper. Along with the humiliating rebuke Dr. Kozmetzky instructed Michael not to return to class until he came up with something more realistic. Young Dell dropped out of college to build Dell Computers. His grandparents invested in his idea and the rest is history. He is a success today because he didn’t let his teacher’s rejection kill his ambition. There are times we have to prove people in power wrong.  Many of you reading this piece have faced art professor rejection. Remember, the first show I did two women called my art junk. Many times others cannot see our determination or vision.


I recently heard from an oil painter. He lamented, “I went to nine galleries today and they all rejected me. They were nice and said they liked my work but that I was not right for their gallery.”  I gave him a call.


He was as a low as a coon dog that just got caught chasing rabbits. “Jack, I don’t know what to do. They seemed to like my work but said my art didn’t fit their gallery requirements.”


“What kind of art do they show?” I asked still puzzled why so many turned him down. 


“Mostly abstract, very modern, with some cutting edge pieces.” He answered in a whisper as if he was ashamed to speak. Rejection can paralyze an artist if you allow it.


I resorted with some Texas rapier wit and got both of us laughing. I knew we could make no progress with him smothering in the fear of rejection. When I stopped coughing from laughter I asked another question, “What kind of art do you make?” 


“Traditional.” His answer was quick and to the point.


“Did you see any work similar to yours in any of the nine galleries?”


“Now that you mention it, I can’t think of any. In fact I know there was nothing even similar to mine.”


“Charlie,’ I said, “They didn’t reject you or your art. You were a round plug trying to fit in a square hole. Go find a gallery that sells traditional art in the same genre and style you work in.  If you are going to get turned down make sure you are dealing with a gallery that can say yes.  An abstract gallery can’t say yes even if they love your work. You don’t fit their walls. ” Do you see sparrows roosting with pigeons?  We don’t see flocks of hummingbirds flying south with a gaggle of geese or a parliament of swans. There’s no covey of quails nesting with a murder of crows. It’s not rejection unless you are in a gallery carrying work similar to yours. Put geese with geese, eagles with eagles and ducks with ducks. Find your kind of art and eliminate rejections.”


Country western mega star George Strait was told by several music producers that old honky-tonk music was long gone. People no longer listened to that out-dated music. That was not what George wanted to hear. He cut his teeth on the pure country of Hank Williams, George Jones and Bob Wills.  Young George was majoring in ranch management at Southwest Texas State and played local gigs on the weekends.  The well dried up, he split up his band and was in the process of selling his equipment when he got a call from a label that had previously rejected him because he was TOO COUNTRY. At first, he told them he was not interested. One of his band members insisted they give it one last effort so he got his group of musicians together and off they went. The label loved his songs and his first album Go Gold did just that. No matter how great you turn out to be there are a lot of rejections along the way.


No one starts at the top. Robert Duvall played Bo in To Kill a Mockingbird, his first movie. His character didn’t say a word.


Clint Black played for nine years in and around Houston barely able to make his guitar payments. He struggled to keep from getting his instrument repossessed. He didn’t even have the money for a demo record. If you toss in the towel when you hear NO then you don’t belong in this business.


Many years ago after spending two hours visiting the Country Store Art Gallery, I came to the conclusion I could become an artist. I went home and announced to my wife, “I’m going to paint paintings for our living!”  Talk about rejection - she began to cry. I endured rejections on top of rejections until I found a way to make art that connected with people. I reached my goals because I refused to accept rejection. I forgot them the moment they came up. You can do the same. Let rejections roll of your back like a duck in water, each one brings you just that much closer to success.



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Related Posts:

Rejection Does Hurt

Appropriate Fear

Handling Rejection

Tackling Myths about Art Marketing / Selling Art

Thoughts On Rejection

Topics: art and psychology | exposure tips | FineArtViews | Jack White | sell art | selling art online | selling fine art online 

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Dottie Leatherwood
Thanks for the pep talk Jack! Timely for me as I got the "reject" notice from a gallery this weekend. Stopped me in my tracks for an afternoon but back with my nose to the grindstone the next morning. I am working on developing my thick skin :)

Karen Rainwater
I'm definitely not going to reject this post! I think this might be the most powerful commentary on dealing with rejection that I've ever read. I'm going to share it everywhere, and I know I will keep coming back to it as I share my artwork with the world. I'm not especially worried about making a living at my work. And, so I'm often tempted to hide it to myself, and share only with my husband and kids. But, in spite of that, I am actually not that affected by rejection. I am going out into the world knowing I have a tough row to hoe. So, rejection is the baseline and anything else is growth, and thus very exciting! Energizing! Enough to drown out any worries about rejection. I may not be making a dab of sense, but the bottom line is great, great, great post, Mr. White!

Michael Cardosa
Hi Jack,

Thanks for another interesting posting. The one big thing that I've learned about art and rejection is that art is always subjective. You can see a lot of it in shows where you sometimes can't understand the inclusion of one painting with the rejection of another. I might be disappointed when rejected from a show but I never let it make me thing what I submitted was no good. I just chalk it up to the wrong juror for me that time around. I'm sure galleries are the same but in those cases you get to ask why they're not interested or at least should.

Basically, rejection is part of the business we're in. Recognizing rejection is no more than one person's opinion and not worldwide consensus helps to move right on past it and try again.

thanks again,


Karen Rainwater
Mr. Cardosa, you remind me of some works I offered to be entered in some shows. I have three in mind. The first, I dearly love. It reminds me of Monet, and I was certain if any were accepted that one would be. Nope. Rejected. A second one could go either way. Accepted. The third one shocked me. I entered it, but I was convinced that it was the most "amateurish" work I entered, and I'm not even sure why I entered it, unless someone urged me to. Anyway, it was accepted and was complimented heavily. I learned, thankfully at a young age, how completely subjective art is. I unwittingly did an experiment in that very thing!

Cathy de Lorimier
Thanks for writing this post FULL of excellent examples why not to give up, or let rejection get us down. Resilience is a beautiful thing ( I say as my potted pansies are now frozen here on the East Coast.) As long as artists love what they do and keep striving to grow, something is bound to go our way as long as we don't give up our dreams.

George De Chiara
Great timing Jack! Just last night I received a painful rejection letter, 2 of them actually. This was just the thing I needed to read this morning!

Michael Cardosa
Hi Karen,

Your experience is the perfect example.

I've seen paintings included in shows that make you scratch your head and then see them win awards! You just never know. Now I think of shows as more like a lottery. I only submit to a limited number of them and I generally count on the same level of results as my lottery tickets. :)



Karen Rainwater
LOL, Michael, a lottery is exactly what it's like. I don't know when I'll enter another show. Just because I'm so busy with other avenues. I'm thinking of trying to do my own show. Very small, of course. Just for fun, mostly, and to showcase my art along with some other artists. I'll make my own lottery!

Walter Paul Bebirian
this is exactly what I was thinking about today at around 11:20AM while I was handing out my business cards for my art site on Fifth Avenue and 53rd Street in Manhattan -

I have, while I stand there attempting to give out these cards to people as they pass me by in the 14 degree weather that we had today - the greatest opportunity in the entire world to both stand up to a great deal of the most difficult rejection that I could possibly imagine right alongside the greatest opportunities every moment to get beyond the rejection of one person and place my business card introducing my art on the Internet to another potential viewer -

It is with great joy and anticipation that I place myself in the way of the rejection of so many people in order to make the connection with the next person who is open and willing to take my card and I do so with so much confidence and determination along with persistence that very often allows me to not only be rejected by some but to walk up to those very same people who have rejected what I have offered them - and while they are waiting for the light to change at the corner - offer the very same card and see the change their minds so many times and not only take the card but smile as well when they take it and discover what it is that I had been offering them that they rejected just a few moments ago -

my next big project that I am focusing on can be read about here:

enjoy the adventure!!!! :-)

David Ralston
Just a fantastic read, so many great picks to mention and so many out there to inspire us. So true behind every success is a story to inspire us to keep choppin wood. Never give up NEVER. Eat rejection memories for breakfast with a side of inspiration and then keep doing what you do.

Sharon Weaver
When I was a fashion designer I went through a terrible year getting fired from six different jobs. I just wasn't connecting with the right company to match my talent. But the next job I got was the making of my career with national recognition and introducing a label that sold 23 million the first year. If I had given up I would have missed all the fun. The key for me is that I knew I was good but I just needed to find the right opportunity and I never took the rejection personally.

jack white

I've been planning to write and see how you are doing. I have not seen your adding your thoughts online.

Glad you are doing well. Remember if it doesn't flow then chances of things working are slim to none.


Gwendolyn Bond
Love this article. It helps to keeps me focused. I live in a town that does not really get my art. I love to paint fantasy...elves, fairies, dragons. People comment on how much they love my commissions are old cars, trucks pulling trailers, turkeys (and a deer) even a baby and a dragon (which was really very enjoyable) but I just want to paint the things that are floating around in my head.

This article though made me feel that I am not alone. Like paying someone to tell you--"you stink...we don't need your artwork here"

Ahhh, but I can provide a will just have a castle or dragon in the background.

Thanks Jack

Brian Sherwin
Sharon -- I'm glad you shared your experience. Your experience reveals the value of pressing on.

That is one major problem... some artists -- and people in general -- allow themselves to be so 'blinded' by rejection that they fail to see when opportunity is knocking. They expect the worst -- and because of that... that is what they tend to get.

If you allow yourself to be caught in the negative... that is all you will see. As you know, that is not a good way to embrace life. We should look for the positive... even when it seems that the cards of fate are stacked against us.

Sandra Pearce
Wow - what encouraging stories! I have heard of many other artists with a history of rejections before breaking through.

I am well on my way - I tell my friends that I have almost enough rejection letters, I plan to wallpaper a room, LOL. I think of it as paying my dues, earning my place. Each time I get rejected, (smiling) I think to myself "...well, THAT one is out of the way. Now, let me at the next one!" Because I know I am one step closer to acceptance.

An old friend of mine used to say "If you wanna' dance, you gotta' pay the fiddler!"

Marian Fortunati
I like your quote, "Rejection can be painful, but never fatal."... I will keep that in mind.

I do, however, find it frustrating when I don't really understand the "why" of a specific rejection. A piece I recently submitted to a show was rejected but that same piece earned a "first place award" in an earlier show...
Go figure.

George De Chiara
Thanks Jack. I'm doing fine. Been busy trying to put all of this great advise to use. I came up with a five point plan of attack for 2013. Got phase one well under way, phase 2 has a good start and then I'll move on to the others. Also on my check list is to finish reading your book, The Mystery of Making It.

Julia Hacker
Thank you Jack. Your article is so powerful.I love that positivity and confidence I always get through your writing. You can not imagine how many times your words gave me strength, even today I had somewhat humiliating email that brought me to tears (which actually not so difficult) and 2 min later I am all smiles reading your letter. I know that I would not give up painting, it is my life,my heartbeat.

Tammi Vaughan
Perfect timing Jack! I really needed this type of advice right now. Just received my rejection e-mail for an art contest. It seems to me to be bad business to just supply an entrant with a rejection and not provide any reasoning for the decision. Don't get me wrong, I am not upset about not being chosen at all and I don't expect them to take me to raise. I simply have been considering how much profit these contests make. They suggest I try again next year, but again they do not post the winner so I don't want to waste my money or time next year if they choose abstract art and I paint realism. Thank you for another GREAT article!

I am a newbie to reaching beyond my four walls
with my art. Jack, I appreciate so much your excellent
research for this article. One of the common qualities that
all the individuals had in common was "passion" for their
art expression. They had to paint or write or compose
or play thie instrument or they would have "exploded".
Not to have lived their passions simply was not possible
for them. Their passion was much greater than their fear
of rejection. Thank you for encouraging us through them
and sharing the stories of their "no matter what" spirit.
Now I know that I can do it, too!!.

Walter Paul Bebirian
whoever is rejected from whatever project or endeavor that they are attempting to present to another is free as well to either reject the person or persons who have rejected their offer or to continue on and even repeat their offer with persistence - in this way there is no real rejection - simply a delaying of the acceptance of the offer -

blind yourself to any rejection that you have received and you will no see - hear or experience any -

Jo Allebach
Thank you, Jack. Your stories and writing are superb. I am waiting for a rejection notice for a couple paintings I submitted to a show. In 2005 I submitted 2 paintings and received a rejection for both of them. It was my first rejection and I was sad. That year both paintings sold. Every year since all my painntings but one have been rejected. However, they have all sold. Sure it was nice to be accepted for the one. But it gives me more to know people like my work enough to buy it than having. a judge pick it
Now I need to get over the fear of rejection and get out more and more.
Thanks again for the inspiring words.

Just want to thank you for your article on Rejection. I entered an art show/competition and realized my work was soooo different from the other entries. While the work was beautiful and traditional, mine is bright, vibrant abstraction. I did receive many wonderful compliments that were sincere. How encouraging after no ribbons. Then your article just added frosting to the cake. Instead of thinking my work wasn't up to par I am encouraged to do more. Being in the wrong place or realizing a judge might not like your style is not the end of the world. And I love my website on Faso.
Lynette Bagley

Walter Paul Bebirian
- well - this might be of some interest - a talk with Roy Lichtenstein:

jack white

Just remember only 50 percent of people like the president. No matter what side wins the other half doesn't like the results.

Market to those who love your work. You cannot please everyone. A lot of people think my work is stiff and they love Mikki. Others think Mikki is too bright and love what I do.



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