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Keeping the Chickens Flying

by Jack White on 6/13/2012 7:42:58 AM

This post is by Jack White, regular contributing writer for FineArtViews.  Jack has enjoyed a forty-one year career as a successful fulltime artist and author. He has written for Professional Artist Magazine for 14 years and has six art marketing books published. In 1976 Jack was named the Official Artist of Texas. He has mentored hundreds of artists around the world.  Jack authored six Art Marketing books. The first, “Mystery of Making It”, describes how he taught Mikki to paint and has sold over six million dollars worth of her art. You should submit an article and share your views as a guest author by clicking here. 


It was a hot, muggy summer Monday morning in east Texas. The fog floated like a thick blanket over the piney wood road. A fellow in a sparkling new Ford sedan was stuck, driving behind an old farmer in a beat up Model A truck with a big wire chicken coop tied to the back. In those days roads were only two deep ruts the cars ran in. There was no way for the man in a three piece suit to pass the rusty truck. Most troubling to him was the farmer stopped every few hundred yards. He would jump out of the truck and beat the chicken coop with a broom. Chicken feathers flew and the birds went wild banging against the top of the wire coop. Quickly the driver would jump back in his truck, speeding away. Then, almost like he was on schedule he would stop, jump out, beat the coop and rush back to the driver’s seat, starting again.


Finally the exasperated business man was compelled to find out what the farmer was doing. The next time the truck stopped the man in the suit got out as well. “Sir, if I might ask. Why are you beating the side of that cage with your broom?"


The farmer wearing patched overalls, gruffed, “First Monday!” Without another word he rushed back to the cab and pulled off.


The next time, the man in the suit was determined to get a straight answer. When the Model A stopped, the city slicker pulled up close. With his flashy car idling, he asked, “What’s first Monday?”


The clearly irritated farmer shot back, “Today is Trade Day in Canton. Every first Monday people bring their goods to be traded and sold. In the back of this truck I have two tons of chickens, all I own. But the problem I’m facing, this is only a one ton truck. If I don’t keep half of my chickens flying, I’m busted.”


With the continued recession, I’m finding more and more artists are desperately trying to keep their chickens flying. I know the news media is saying we got out of the recession in June 2009, but no one has been able to make buyers believe the myth. Hewlett Packard recently laid off 28,000 workers. Construction has come to a standstill. An auto plant in Alabama had 2,200 people show up to apply for 800 jobs. Look at photos of job fairs - the lines go around the block. I read there are 77,000 fewer women working than two years ago. Currently we have 42 million people on food stamps. At the time of my writing this piece, 28 percent of American homeowners owe more than their homes are worth. They are said to be “underwater”. Our National debt is just a kiss under 16 trillion dollars and growing. Neither side of the aisle has the know how to cut spending. I can remember when a million dollars was considered a huge sum of money. I had a true net worth of a million dollars before I turned 36. Then I lost all of my money, so I decided to become an artist and earn some easy money. The United States lost 130 millionaires last year.


Sally Haig, a FASO reader recently said, “At my last outdoor show, I had tons of, ‘I love your work’ comments but no one was taking out their checkbook. Since 2008 there has been a serious chill on the discretionary income to buy fine art. This is a show where I used to SELL, now it’s ‘I love your work’ and they continue to walk and drink their wine. I failed to get the memo that most of the other artists had seriously cut their prices. I can’t do that to my clients who have supported me all these years. I also noticed the obvious absence of three top artists who have done well at this show. Now I know why.” Thanks, Sally, for giving me permission to quote you.


I can’t leave us on a down note. Let’s think out of the box about what we can do. I want to give you hope in what may seem like a hopeless situation. The real reason I write for FineArtViews and Professional Artist is to pass on what I’ve learned to my fellow artists. If I can spark one idea, then I’ve done well.


In past articles, I’ve covered the large numbers of top art galleries closing these last two years. There is no way of knowing how many artists - who couldn’t keep their chickens flying - gave up. Many had to find a paying job or their family wouldn’t eat. Most artists won’t tell anyone they can no longer earn enough to keep going. They think they have failed. They will do a show or fair and fib rather than admit they failed. I remember doing a miserable show in Florida. I managed to make some sales, but the guy next to me didn’t sell a thing. As we were packing to leave another artist stopped by his booth, “Ed, how did you do?”


Ed braced up, pulled on a bright smile and answered, “Better than last year.”


Artists are quick to blame others if they are not making it. They are also skilled in covering their failures. The truth is this tight economy is producing grim results for artists. I remember when anything pieced under $500 was considered an impulse buy. That number has dropped to $35.


There are a lot of things artists are doing to keep their chickens flying. I know one artist who lives in the country. She started raising several varieties of big gourds. She paints wildlife images on her gourds. Eagles are her best seller. In truth, her gourds are selling better than her oils paintings. She told me the landscape part of her oils was not very strong but I know her wildlife is super. Now with the gourds, she has no background to deal with. She found a way to keep her chickens flying.


Jane, an artist I’ve helped for a dozen years, wrote last winter to tell us she could no longer make it selling her paintings. She said, “Jack, in order to keep my chickens flying, I started making jewelry. I’m now in about twenty retail stores with my wearable art.” I know some of you will say she sold out. I think she is a heroine. She has a disabled husband and three school aged children. Jane found a way to continue to make sure her kids stayed in school and her husband could have his medication. To me, she is a screaming success.


Keeping the chickens flying means you will find a way to make it. The old farmer took the risk to haul double the amount his truck would carry. He knew he would have to keep half of the chickens in the air. It’s sorta like us juggling our budget to make ends meet. You are facing two choices, give up or find a way to keep your chickens flying.


I heard from one artist who read Mystery of Making IT. I’ll call him Tom. He had been struggling to keep his chickens flying selling acrylic paintings. The book gave him an idea. He remembered an old building with slate shingles. After a little research he learned the city was going to demolish the building, because the structure had become a danger. Tom asked the city if he could take some of the shingles. Since he lived in a small town, he was given permission to take all he wanted. He began painting old houses on the slate shingles. Tom told me his first test was a small outdoor show in the nearby town. To his amazement he sold out. He priced them at $25. I told him to raise his prices a tad for the next show. Again, he sold out with prices of $38. So I suggested he try $49. I could hardly wait to hear. That night after he got home from another community show Tom emailed. His subject read, “Jack, I didn’t sell out!”


I gulped. Maybe I had pushed the envelope too high. Then, I read his email. “Yep, one didn’t sell. I can’t wait to try these at the big show I booked in Chicago. Thanks, Jack, for teaching me how to keep my chickens flying.” The last time I got an email, Tom told me he was having no problem keeping his chickens flying. He was searching the Internet for another old slate roof building. He was running out of shingles. I suggested looking into buying new ones just in case.


I’ll call this artist Chuck, he also read Mystery of Making IT. Chuck was doing very high detailed oils. He could only paint one piece a month and his skills were not finished enough for him to demand the prices needed to keep his chickens flying. He got the idea to try painting outhouses on cedar shingles. He painted one and two-hole outhouses with half moon and stars on the doors. I kinda cringed until he told me how many he was selling at shows. I know this is sure to cause some concern among the art snobs reading this column. But take into consideration, Chuck is having a ball selling his privy shingles and is earning a nice income. Isn’t that what all of us want? I will doubt your honesty if you say you don’t care if your work sells. Best of all was the motto across the front of his tent, “I’m number one at painting number twos.”


Sandy did large, free flowing full-sheet watercolors. I loved her work. Naturally, I tried to get her to switch to acrylics on canvas, but she was hooked on her medium. We chatted on and off for two or three years. She enjoyed some success and then the economy crashed. I got a long email asking what she should do. My first response was for her to paint some smaller pieces. She was immediately eliminating a lot of potential clients because they had no room for huge pieces. Sandy was still young, strong and in good health. I asked what she thought about doing shows and festivals. She didn’t answer for a few weeks. Then I received an email. In her subject line Sandy wrote, “I know how to keep my chickens flying.” She explained going to Sam’s Club where she purchased a few dozen beefy white tees. Switching to acrylics, she began painting scenes on those tees. She juried into a local show and sold out the first day. She put up blank tees and took commissions. At the end of the show, she had over twenty commissions to do. “Jack I can’t think you enough for getting me to think out of the box. I love doing these tees. Last week, I was shopping and saw a lady wearing one of my shirts. My heart almost stopped.” Her joy told me she was going to make it.


Teddy was earning over $70,000 a year selling his magnificent oils before 2009. Two years ago, he began teaching art classes, selling on eBay, doing murals and faux painting residential walls. He has made the switch to keep his chickens flying and his kids in a private school. I admire his ‘can do’ attitude.


According to the money experts, we can expect many more months of this weak economy. The Wall Street Journal thinks the economy will become tighter before loosening up. Do what you have to do to keep your chickens in the air until the market comes back. Don’t be concerned what others will think. All that matters is God, your family and you. I’m betting you can make it.


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Related Posts:

Taking Charge of Your Art Business

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Client or Customer?

You Deserve a Raise, Too!

The State Of The Art Market 2012

The Summer Art Fair. Would I Be An Artist There?

So, You Want to Sell More Art

Topics: advice for artists | Art Business | art marketing | exposure tips | FineArtViews | inspiration | Jack White | sell art | selling art online | selling fine art online | support local art 

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Susan Holland
Jack, you have given me a really nice leg-up here. I've been reworking carved bowls to keep chickens flying, and am grateful for the opportunity. There are folks who are criticizing a bit that I am not at the easel, where my heart is.

I would like to say that the perspective that such tactics add are as valuable as is the time I am away from the easel. I have learned everything I know about person to person sales from my "craft" enterprise.

Hard times grow a person up in good ways if they don't kill him. Thanks for this affirmation. And thank you for the accurate picture you paint of the current market for regular (unfamous) artists who need to buy groceries. It makes me feel like I'm actually going to make it. :)

Lori Woodward
Thanks Jack for your timely advice - always useful and appreciated.

Marian Fortunati
Your stories always make me smile, Jack, and especially for that, I thank you.

Your comment, "If I can spark one idea, then I've done well" made me think... well.. he's certainly done well by me!
And I've always held the opinion that if I can learn
at least one new thing every day that I've done well... So we're both doing well, I guess!! ;o)

Sue Betanzos
Jack, thanks for writing on the reality of the market right now for artists. I have also had to go into another area just to keep bills paid.
You are so right about the job market. After applying and getting a lot of no's I sat down, rethought my strategy for cash flow. Hmm..., make a list of all of the things I am really good at and have experience in. Choose the ones easiest to go into.. Test the market with my new product.
My new little Etsy store MoonLight Cookie Art opened early this year and is doing much better than my website. Social media and word of mouth marketing keeps me pretty busy. Cookies have always made me happy, so doing them for profit is fun. That is how I am keeping my little chickies flying right now.

Please continue to share stories of how others are making the changes to keep their chickies flying. I remember a quote about necessity being the mother of invention and want to hear about other resourceful people out there.

Wonderful article Jack, as always.

As you know, we entered this 'crazy' art business earlier this year. If ever there was a wrong time to go into the art business, this is it.

But we WILL make it. We'll keep our chickens in the air, no doubt about it. It's going well. We have a little help from the freelance design and social media work that we do, but apart from that, we are making money from our artwork.

Next year will be even better. So will the year after that.

I believe that. It's important to believe and to trust yourself and your art.

Hi Jack,

I loved that story when I read it in your book. It just seems to get better with each telling. I know I am also looking for more ways to make money with my art. Sometime you just have to jump outside the box. We still have it so much better than artist of the 30's who worked on the Public Works of Art Project to keep the chicken flying.

Roslyn Hancock

You are a positive realist. I love that, when you tell stories of hard times, you remind us to see the cup half full, and more.

I love that you encourage us to search for solutions, - if this does not work, then try that. Artistic skills translate into other possible art-related jobs, as your great examples show.

When I had to make money [to keep our two boys at private school], I had to be realistic. So I ran a small landscape design business, making much more money than I could from my paintings.

Art is not a necessity in people's lives. I think artists have to realize that painting is a rather self-indulgent pass time, and artists are hoping to be paid for their own pleasurable indulgence.

It's like being a poet or writer or singer. You can personally enjoy expressing these talents and even go to university, getting a degree in these arts, but to find people who want to pay for your poetry, etc, is not easy. On the other hand, a plumber will always find someone to pay him for his work.

In slow times, hone your skills, reassess your path for the future, and make a living from art skills that people need.

Dottie Leatherwood
One of the benefits of being creative, in addition to being an artist, is that we have the ability to think "outside the box". In my opinion, that gives us a leg up on the rest of the world! My depression-era dad always taught me to make what I didn't have and do what I thought was impossible. Two skills that are invaluable today. Thanks Jack for the great post! I am printing this one out to post by my easel :)

Sue Favinger Smith
Jack, I really appreciated this post today. Thank you!

Dottie, it's amazing what our parents did, isn't it? My parents were youngsters in WW2 and I definitely got a great sense of frugality from them both. As you say, an invaluable skill these days.


You said "Art is not a necessity in people's lives. I think artists have to realize that painting is a rather self-indulgent pass time, and artists are hoping to be paid for their own pleasurable indulgence."

There is another point of view. It's very true that art isn't a necessity such as food an shelter but art can have a wonderful, positive effect on people. And they need that during these financial times. We all do.

Maybe it's the job of artists collectively to make people believe that it isn't necessarily an indulgence but a (relatively) inexpensive pleasure that last for ever. There are still people who can't afford their annual world cruise but can afford a piece of artwork that will give them pleasure every day.

That's the pitch I'm working on anyway :)

Susan Holland
There's a children's book called Frederick by Leo Leonni that addresses this issue. About hard times and the role of a poet. Check it out.

Donald Fox
As usual, Jack, an entertaining and informative article. Thanks.

Marsha Hamby Savage
Jack, this could not have come at a better time. I have always totally agreed with your idea to do what must be done to "keep those chickens in the air."

I have some fantastic beautiful fabrics I have held onto from my "sewing days" along with trinkets, jewelry, crochet, cross stitch, laces, etc. I could not get rid of them so I decided to make very artsy purses. I have two almost finished and a few only partially done. They are waiting for me to get back to them. And, I have been writing little one-paragraph stories to go with each piece. These items will be special and one of a kind and have their own identities and blog / website ... apart from my fine art paintings.

I have felt it was bad to stop my painting in the studio and to work on them. You have just made me see I was thinking the wrong way. I love working on them, and they are also part of my creative self. Now, I understand they are just as important at this time as working on my paintings! I will figure out a schedule to do both ... and no longer feel like I am wasting my time by working on purses instead of my paintings. Thank you!


I absolutely LOVE the idea of writing stories to go with the pieces. Can I borrow your idea?

jack white
The Keeping the Chickens Flying is a story from my first book, Mystery of Making IT.

I find so many artists reluctant to do things other than painting. They fear what other artists will say. I know there are times when an artist may not be able to sell enough painting to "keep their chickens flying." I wanted to encourage my fellow artist not to be ashamed of making purses or painting baseball caps to supply an income. You are still in the creative process. I have an artist we have helped who totally gave up and is now working at Sears in the mens department.
I admire you and the other artists who are finding new ways in this slow economy.

We're not going to give up. Ever. We do a little freelance work to help pay the bills but our goal is to stop doing that as soon as possible.

Yesterday Andy was building a website for a Greek restaurant and I was doing social media work for a deli/bistro. It made us both hungry and we were nibbling all day. It probably cost us more money than we were making :)

Marsha Hamby Savage
Thanks Jack and... Jackie! Of course, Jackie you should use that tidbit about writing something to tease the potential client. I want to know how and for what you will write stories... what they will go with. I love hearing what other artists are doing.

Thank you Marsha! We sell fine art photography featuring scenes mostly from the beach. Andy walks on the beach at dawn every morning and his sunrises are popular - maybe because they are so optimistic; the start of a wonderful new day.

Every morning at the beach it's different. Some days the ocean is calm, some days it's great for surfing. Some are good fishing days so he gets silhouettes of people casting nets or rods. Because of the cloud formations, sometimes the sunrise is like an incredible painting, full of purples, oranges and reds. Some days the sun just sneaks out from behind the clouds making an art deco series of rays.

Sometimes there are fish, sometimes Portuguese Men o War. On some mornings there is a lot of seaweed and on others, coral or shells. Interestingly, there are sometimes marine creatures that aren't native. They travel from other areas in the bilges of ships. The ships empty the bilges before they go into port, hence the appearance on the beach of creatures we've never seen before.

Then there are the birds. In the summer months, a regular visitor is a huge egret (named by Andy, 'Big E') who likes to pinch bait fish from the fishermen. Sometimes, he catches fish from the ocean and is very proud of himself. Andy always find the gulls entertaining - for example, he saw two recently who were fighting over a discarded apple core. Then there are the pelicans. They either float serenely on the water or fly in perfect formations. Pelicans definitely have a character all their own!

Sometimes, there are weddings on the beach. Andy doesn't intrude and photograph them as a rule but if he does, it's just in silhouette. But there are often flowers on the beach left over from the ceremonies. He has a great shot of a gull looking very quizzically at a rose on the sand. Although he's cautious about people, he has shots of paddle-boarders, kayakers and people jogging. Other favorites are two small boys (from behind) pointing into the ocean, a young couple introducing their new baby to the sea and, thanks to a dawn wedding, a lone bagpiper in full regalia playing his bagpipes in the surf.

At this time of year, sea turtles come up onto the beach at night to lay their eggs. Normally, the eggs hatch at night too, but Andy is hoping to see some hatchlings one morning. (He's only been waiting four years!) The beach even smells differently every day. Sometimes it's fishy. at other times there's a floral smell and on other days there's an oily smell from the ships. And the ships and boats are different every day. When stone crab season starts, there's a flotilla of small craft making the most of it.

And every wave is different!

Jack I respect you and I have all of your books but... What is the point of an art career if we make any old thing for a buck? I worked as a professional illustrator for 20 years so I know what it means to make art solely to pay the bills. It's soul damaging for many reasons I will not go into here.

Frankly I'd rather pack groceries or frame pictures than make a bunch of cheap commercial art. Its time for artists to really ask themselves if this world needs more cheap art done for financial reasons.

Granted the economy is tough. Better I think to make real pictures of worth that resonate with ones artistic intent and scrabble about in other ways for dosh...

Marsha Hamby Savage
Michael, I don't think any of us here are talking about creating "cheap commercial art." We are talking more about another stream of income from a different creative outlet... along with continuing to paint what we love at the level and quality we have accomplished... and to also try to find the audience for that art, too.

Producing the beautiful purses has done nothing to hurt or damage my soul. It has helped me to not go out to a "job" that is at the discretion of another person on the demands of my time.

jack white
Thank you for your open and honest thoughts.

I've seen so many artists these past three years that can't sell enough art to buy their supplies. They have bills to pay. It's either totally stop making things and get a 9 t0 5 job or make something they can sell. Some are older and no one will hire them. They either find a way to keep the chickens flying or go on welfare.

My goal was to make them not be ashamed of doing other things to earn a living. In fact I admire those willing to do what it takes to feed their families.

One artist told me they had not been able to sell a painting in over a year. Do I tell them to keep on keeping on?

I'm not the art police. My purpose in life is to help those in need. You are lucky, your skills are at the level you are still making sales. We are doing well with Mikki, but we are the exception.

One painter wrote me he had only sold $6000 last year. He can't feed his wife and two kids on $500 a month. He started teaching and doing wall murals.

Is it not more honorable for him to work than go on a government handout? He is a 40 years old, healthy and a smart guy.

I have a friend who played in the NBA. Younger kids took his job. He was flipping burgers because he could no longer make it on the hardwood. Is he selling out or facing the truth?

I see your point. I also know what it is to have a family to feed and the paintings are not selling.


We are in the 'older' bracket and you're right, Jack. Companies want to employ younger people. In this economic climate, younger people are cheaper. If we had jobs again, we'd have to take the sort of wages that someone just out of university would get. Our employers would be getting all our knowledge and experience at a bargain price.

I'd rather use our knowledge and experience to market ourselves and make a living doing what we love to do, even if it does mean a (big) change in our finances.

You know those signs that homeless people have - "will work for food"? I'm not ashamed to say that I am doing that at the moment. In exchange for me doing their social media marketing on a freelance basis, I receive gourmet cheeses, chutneys, wines, fruit, crackers and other foods every week from a local gourmet store. This provides our lunches for the next seven days - and wine for three evenings with dinner. (And our lunches are appreciably better than they previously were).

I don't mind this in the least - in fact, I love it. I don't think it's demeaning in any way. It's just a traditional bartering of skills. Saving money is a way of making money, really.

I'm trying to get a similar deal with another store so that dinners are free too!

Jo Allebach
Jack, you are such a wonderful story teller. And I especially like to hear the successes that others are having. Thanks for giving me some hope. I am selling but not enough to truly be totally relying on my painting as my living. I have gone out on numerous First Fridays and get all the compliments in the world but the sales are only my very small oils (one day still lifes). They are fun to do and it is amazing the pleasure the purchasers express. I am glad to get this little bit coming in. It keeps me in paint and canvas at least. Then I got a banner commission recently that is giving me some publicity so I am happy about that.
Thanks again for giving me a little lift to keep on slapping the chicken cages. I need all the encouragment I can get.
I accidently bought your second book instead of the first. The book was very good but I am going to get the other one as soon as i can because everyone raves about it and you mention regularly. I am also eagerly anticipating the time I can get one of your historical novels because I am sure they are dynamite with the way you tell a story. Again,thanks for all the information and inspiration. hugs, from sunny (warm) Phoenix

jack white
Send me your email address and I'll send you an e-copy of Mystery of Making IT.


jack white
Jo Allebach

I forgot to give you my email address:

We lived in Carefree for three years. We know how hot Phoenix can get. The streets hold the heat.


Brian Sherwin
There is nothing wrong with thinking 'outside of the box'. Heck, Picasso -- during his early years -- sold small works on postcards in order to get by. Even after he reached a level of financial success he continued to barter with smaller works when possible. In later life -- after much success -- he started creating works on plates, cups, you name it. He was always looking for ways to find more financial success with his artistic ability (even when he had no reason to do so financially).

I know an artist from Chicago... she experienced a slump in sold work mid-2009. She started to notice that crafts were trending among Chicago collectors -- especially those with an authentic rural touch (still popular if you happen to read home design magazines that focus on city life). Long story short, she traveled to rural areas gathering old siding from barns and other 'rural surfaces'. From there she painted images upon the surfaces -- kept it somewhat raw, if you will. Those works... priced at around $75 a pop... kept her rent paid for nearly a year. Had she not done that... she would have had to move OR take on a second job.

She was upfront with me about the process. Once the surfaces were prepared to work upon -- and fitted for hanging -- it took her less than an hour on average to create each piece. $75 for an hours worth of using ones creativity / ability is nothing to laugh at... and it beats flipping hamburgers. She sold nearly 300 of those craft pieces.

I know a younger artist who gains extra income by selling tattoo designs. He spends a lot of time drawing... so he figured he might as well make some money from it. He has designed tattoos for friends -- and has sold designs directly to tattoo artists. $20 here, $50 there -- it all adds up. He allocates those funds to support the creation of his more serious work. Again, there is nothing wrong with that. More power to him.

jack white

Thanks for the back up. I see so many artists doing what they have to do to make ends meet, then others making them ashamed. I had rather being one that works than on welfare.

Mikki's younger brother called this week wanting money to send his 16 year old son on a months vacation. We suggested he earn the money to send his son. He answered he was only going to ask rich people with plenty of money.

I told him he was teaching his son to beg for what he wants. We didn't send him any money. Had he said my son has been mowing lawns and helping families with small chores. He is $500 short. We would have been happy to sent the kid the money, but don't expect others to do what he hasn't.

I love the stories you told. Maybe you and I can make artist feel okay and they are doing the right thing.


Amen, to many entitled.

Marsha Hamby Savage
Thank you Brian and Jack. I love hearing what others are doing to make ends meet. I totally agree. Keep the stories coming!

Now, down to work on my "artistic purses"! And the stories that go with them and the jewelry I am creating.

Thanks to this discussion, we have started a series of miniatures. We realized that we have some truly beautiful photographs that just lose their impact when they are printed at our normal sizes. For example, there is one of a white egret in flight and the way the wings fan out almost makes him look like a ballerina in a frothy white tutu.

We also started another project which is art photography of a beautiful and historic local street. We are hoping that this collection, in smaller sizes, will be seen as tourist mementos. The street has an art fair so we're hoping to capture a little of that market.

Thanks to everyone for great ideas!

Skye Sutherland
I too, like Jackie, have gotten some new ideas from the article and comments. Thanks!

Crystal Rassi
I have a general question not related to this post but am not sure how to contact you, Jack. If anyone can help me out, that would be great. I've just been contacted by The Broadway Gallery in NY, who says they would like to show my art in their gallery and in a magazine for one year at a fee of $1900. They gave me this link to check out their proposal.
Is this legit and if so, is it worth the fees?

Crystal Rassi.

jack white
Crystal Rassi

Galleries like this are called vanity galleries. They earn their living selling space to artists.
Save your money. Over the years I've seen a lot of artists be fooled by such offers.

You need to be in galleries that have to sell art to keep their doors open. You are not obligated to return their message. Delete and move on.


We came across this scam too. We didn't know that it was a vanity gallery at first - it was just a local gallery that had a good location and space.

Going in as 'regular people' and not artists looking for representation, we found the owner to be rude and tardy with his opening times.

When we contacted him AS artists looking for representation, we were told about the fee.

We ran a mile :)

Crystal Rassi
Thank you Jack, and Jackie. I will take your advice.

Erlene E Flowers
How do I contact Jack White? i read his articles and think that he can answer my question?

Erlene E Flowers
How do I contact Jack White? i read his articles and think that he can answer my question?

Erlene E Flowers
How do I contact Jack White? i read his articles and think that he can answer my question?

jack white
Erlene Flowers

My email address is

I'd be happy to answer your questions. Jack


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