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Spontaneous Combustion

by Carolyn Henderson on 3/20/2012 9:53:52 AM

This article is by Carolyn Henderson, the managing half of Steve Henderson Fine Art. She is a Regular contributing writer for FineArtViews and her  freelance writing appears in regional newspapers, online magazines, and her humor blog, Middle-Aged Plague.

 

When our oldest progeny were teenagers, they frequently observed that my husband, the Norwegian Artist, and I were not “spontaneous enough.” What they specifically meant, we never could get a handle on, but I gather it had to do with dropping everything and all six of us going to a movie, or announcing that we were all heading to Hawaii – tomorrow, or driving to town for groceries and coming back with a new vehicle, just because.

 

By those standards we were plodding tortoises indeed, but it wasn’t until the fledglings dropped out of the nest and flapped around for awhile that they realized slow, meticulous, steady, reliable, persistent, and determined were qualities that – while they might be on the boring side of the spectrum – weren’t necessarily horrible

 

Everybody likes to eat.

 

Spontaneous to me implies lack of thought and planning, a certain what-the-heck-I’ll-jump-and-I-hope-there’s-something-on-the-other-side attitude, not to be confused with funloving, adventurous, exploratory, and bold. As an artist working to get your work out there, you are bold indeed. If you keep good records, analyze your situation and what’s coming up, plan for various contingencies, and research new possibilities before trying them, this does not take away from your boldness. It simply adds intelligence and acumen to it.

 

Ten minutes ago I returned from hanging a mini-show at a community gathering spot, and the coordinator, an artist who is heavily involved in the civic art scene and who no doubt would describe himself as spontaneous, artless, unstructured, and exciting, drove me nuts. Actually, he drove me nuts two weeks before when we, or rather I, was trying to schedule a time to hang the show.

 

“Oh, any time’s good,” he said airily. “Just pop in.”

 

“But when the building isn’t in use, it’s locked.”

 

“Oh, you’ll just need to find the manager and arrange it with her. I don’t have her number, though. I think she works out of town.”

 

So much for anytime.

 

But enough of that. After a long enough conversation, it was determined that the coordinator himself had a key and a cell phone, and I availed myself of both by pinning him to a specific time.

 

Amazingly, he showed up.

 

“Oh, we’ve never used one of these,” he said when I handed him an inventory sheet of the paintings to be hung.

 

“You do now,” I said and handed him a pen for his initials on the sheet. “There are no nails on the walls,” I observed.

“No, we have shelves. You just prop the pictures up.”

 

Maybe you do, but I don’t, not in a room thronged with crowds of jostling, bumping people. Ten minutes of gentle chit chat resulted in hanging brads being pounded into existing holes that at one time had held . . . hanging brads.

 

“So does the staff know how to effect a sale?” I asked, then stopped when I saw the look of horror on the coordinator’s face.

 

“Oh, we don’t actually do sales here,” he stammered. “That wouldn’t be right . . . mixing art and commerce. People call you if they’re interested.”

 

Is this person real?

 

Unfortunately so, but because he’s also spontaneous and willing to try new things, he had no problem with my brochure rack, business cards, and prominent information display on the Norwegian Artist.

 

I went into this project knowing that the prospect of actual onsite sales is low, but chose to move forward because this location draws in a big chunk of the community on a regular basis. In effect, it is a free advertisement to the local market of our new limited edition print line, and the press release in the local newspapers (which the coordinator does plan and see through to fruition) provides additional, free coverage.

 

I don’t know how it will all pan out – that’s the spontaneous part.

 

But it required little time and effort, other than dealing with the coordinator, and the Norwegian Artist’s prints are prominently displayed in one of the major watering holes of the county.

 

That’s the planning part.



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Topics: advice for artists | Art Business | art marketing | Carolyn Henderson | FineArtViews | sell art | social networking | support local art 

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 17 Comments

Diane
via faso.com
Oh boy been there done that. So much of the work of a professional artist or one who is aiming to get there, is educating others. Every single thing you speak of has happened to me and I am sure it happens everywhere. I am convinced it is the price of doing business in small town settings where you don't want to appear above the fray and sincerely want people to discover your work and possibly become fans and patrons. Consistent insistence on high quality display eventually has its rewards. It does test the diplomatic side. Good story. Thanks.

Peter Lentini
via faso.com
With regard to the article, "Spontaneous Combustion":
Unless the individuals who were permitting you to display your art in their public space to your advantage where intent upon charging you a commission on a sale, then why should they provide staff to sell your work? Furthermore, if you are fortunate enough to find a space why should the people offering the display opportunity care about your art in the least. Rather than ridicule them and speak of them in a superior and condescending manner just deal with it graciously and with some semblance of gratitude.

Donald Fox
via faso.com
It doesn't take long in this (or any) business to find those people who seem to fly by the seat of their pants. Of course, these days when pants are often hanging around the knees, there may be no seat by which to navigate. Kudos to you for keeping your cool and maintaining your professional demeanor. You serve your artist and your readers well.

By the way, I keep a hanging kit in the car along with the jumper cables. You never know...

Carolyn Henderson
via faso.com
Diane: I find that much of the artist's life is spent educating others, and there is a disturbing tendency for those others to want much from the artist without taking into account the time and expense put in by the artist. Thus, we educate.

Peter: Gratitude is, indeed, a sterling quality, and I was indeed most grateful to this person, frustration aside. Had this person not approached me from a professional standpoint, putting forth his credentials as an organizer, however, I would have been more gentle in my critique.

Jana Botkin
via faso.com
Carolyn, this article made me squirm with recognition and memory of similar situations. Very seldom have spontaneous decisions worked out well for me - usually they were an opportunity to pay a bit of Stupid Tax, to learn and to reinforce the necessity of planning.

Peter, I believe Carolyn showed great grace with the "organizer" - I might have shouted at him out of frustration over his Whateverness.

And Donald, your comment about pants is hilarious!

Carolyn Henderson
via faso.com
Donald: The hanging kit is a great idea. The jumper cables are, too, but I wouldn't know how to use them.

I also regularly keep an old banana peel in the console of the car, and other items of a similar theme, but I'm thinking they're not as handy as the hanging kit.

Jana: Am I getting older and wiser? Obviously, the first, and nothing I can do about that -- but like you, I find experiences like these great personal teaching tools, not to mention writing opportunities.

George De Chiara
via faso.com
Carolyn,
Good luck with the mini show! I've dealt with people like that in the past. It's frustrating, good for you for keeping your cool and getting things set up the way you wanted.

George



Carolyn Henderson
via faso.com
Thank you, George. It all adds up -- a show here, an exhibition there, a website contact. I imagine that there aren't a lot of bored businessperson artists out there!


KCooper
via faso.com
So, no one mentioned the other facter about hanging your work in the small town - local community setting. Or maybe it just happens in Iowa.

I charge what I charge for a painting to keep from getting shouted out of the venue, when the venue is "away" from the home forty.

But then, you know you're close to home when a neighbor from across town thinks maybe they'd like to buy a painting, and the myriad expressions start rolling across their face AFTER they look at the price tag. The very same price tag, that registers as really inexpensive everywhere else. Everywhere but home, sigh.

That said, I have found a few rare exception- clients in my little town of 5000 who don't follow that mode.

I guess that's why we do it, those mini-shows in the community. Because we know those special people are out there-

Oh. And because we are artist-spontaneous, of course!

Nina Allen Freeman
via faso.com
Under the conditions you describe, I am surprised you were not concerned about security issues and whether the space has staff during open hours to make sure people don't walk out with your paintings.
That said, I believe in using any exhibition opportunities that come your way. I was recently invited to be in a ladies luncheon exhibition at a country club. We displayed our work, chatted up the ladies before the luncheon and after. Some people made sales, but I didn't. I made some good contacts though, passed my cards around, gained a student and scheduled a workshop. Not a bad day.

Marsha Hamby Savage
via faso.com
Carolyn, I did enjoy reading your article. The scene you described was so funny, and also so true to many places that "show" art. Many times we find ourselves in a "teaching" mode when it comes to the finer points of mounting a show.

Honestly, in these days, these times, I find it happens more and more... but well worth the effort. Keeping our cool is always best, too. You did good!

I admire that you are also showing work in a local place... assuming it is where you live or at least close. I have started a group of artists to bring each artist's expertise to the forefront in hopes of helping the other artists ... locally. We want to start showing locally... most of us are showing outside our local area. We have done the first open studio and the second one is being planned. We also want to mount a show similar to what you mention. Be sure to keep us informed on how it all goes!

I always enjoy your articles... keep them coming!

Carolyn Henderson
via faso.com
KCooper: A gallery owner in a small town told me this story:

It is a well established fact in this area that people will pay "A" for a work of art; the same work of art, sent five hours away to the metropolis, garners,"B," twice as much. Frequently, the people who purchase the painting at "B" prices live in the area where it was initially charged "A" prices.

People are funny.

Nina: Life in a small town is different indeed. The venue for this particular show is across the street from the Sheriff's department.

I agree with you -- it is good to consider every opportunity before saying yes or no. Even if sales are less than you expect, the contact with new and potential clients is worthwhile.

Marsha: We try to keep a balance between local/regional showing and national affairs, and as you say, it's easy to ignore one or the other. Keeping flexible and being willing to try out new things literally stretches our boundaries.

Brian Sherwin
via faso.com
Think in terms of war... every act -- even if seen as reckless by outside observers -- is carefully planned. Strategy is a must. The artist must be the general of his or her marketing strategy. Take bold moves... but do so strategically.

Kathy Chin
via faso.com
Great article Carolyn,

Just wondered what you expected from the show as he explained it to you? Just as important, what did you expect after you saw what the real situation was? Obviously you must have done your homework in the first place to determine that the location would be a plus for your business and proceeded with your plans despite the challenges.
We all hope this works out for you Carolyn...good luck!

Brian Sherwin
via faso.com
"Prop the pictures up"? Get out of town. LOL WOW. I had to put a show on with a space like that several years ago. They did not want to deal with 'holes in the wall'. I had to tell them about the 'magic' of sealing over nail holes after an exhibit... and give them directions to the wonderful kingdom of Home Depot. LOL

Carolyn Henderson
via faso.com
Brian: don't forget the wonders of toothpaste as spackle material, not to mention the minty freshness that it leaves behind. I must confess that, like our children, I shudder when the Norwegian Artist mentions a "quick" trip to Home Depot. That's pretty much the same as my "quick" trips to the yarn shops (where nobody, incidentally, ever offers to accompany me).

Kathy: As I mentioned earlier, I weighed the minimal amount of trouble (leaning pictures aside) against the benefits -- which in this case involved a local presence of good will -- and determined that the project was worth it. I expect no more,in this case, than that we will maintain and reinforce connections with our local audience and collectors, in a setting that is well populated and well liked. Had this venue been further away from our community base, I would not have found the inconveniences worthwhile, but there are things that we will do for our local area -- because so many people are supportive and excited -- simply because it is our local area. It's a giving back, so to speak.

Sharon Weaver
via faso.com
I had to smile at the frustration of dealing with a venue that doesn't really get the complicated job of showing art. It can be an uphill battle but more and more I see very respected artists trying all kinds of new places to show their work. Gardening shops, jewelry stores, antique stores and more are all showing art. Some will work, some won't but as you say the spontaneous part is showing there.










 

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