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Flat Lined! Timing Is Everything, Or At Least Worth Noting

by Karen Cooper on 2/15/2012 9:18:42 AM

This post is by guest author, Karen Cooper.  This article has been edited and published with the author's permission. You should submit an article and share your views as a guest author by clicking here. We've promoted this post to feature status because it provides great value to the FineArtViews community.  If you want your blog posts listed in the FineArtViews newsletter with the possibility of being republished to our 17,000+ subscribers, consider blogging with FASO Artist Websites.  This author's views are entirely her own and may not always reflect the views of BoldBrush, Inc.

 

Greetings,

 

Welcome to the Cooper studio, Jefferson, Iowa. Let's talk about the calendar today.

 

After all, timing is everything. Don't you just hate that phrase? Timing is everything. Most people say it to you with sympathy on their faces, because you've made a timing erred mistake. Or when an opportunity is lost because the perfect time has already slipped by. There are those people who make it their living to forecast the perfect time to get something done. Sigh--even they are not 100% perfect.

 

A little while ago there was an article in the FineArtViews newsletter about Ebay. Be it noted here I am not an Ebay fan, but allow that for some people, it works. That's not the point however, rather the comment included in the letter:

 

"When the art goes off is extremely important. You don’t want the auction to end Christmas Day or on any other big holidays. Use your brain."

 

Did not that author just say, "timing is everything"? I was reminded of this paragraph when I opened the stats page of my website today. All of you who have FASO artist websites know that little bar graph that pops up there, right? It shows how many people have visited your website today, or yesterday, or whenever.

 

Aaaach! Flat lined! My personal bar graph is apparently glued to the bottom. What does that tell us? NO BODY and NO ONE (except for me) is sitting in front of their computer on a holiday weekend. Okay, actually, there were a whopping seven there yesterday, and eight today, but trust me when I tell you that doesn't give your bar graph any perceptible motion.

 

Now then, what's the lesson to take away and retain? That brilliantly written blog post article, or that beautifully crafted newsletter? DON'T send them at holiday time. There's no accounting for all of your reader's travel plans and vacation times, but by looking at the calendar and using your brain, it's pretty simple to forecast that your bar graph will be flat lined for a day or two. In essence, your very important information will fall on deaf ears. Unopened ears, errr, emails, I mean. And those same people probably won't have time for you the first day back from holiday either. Really, everyone is playing catch up and it's way too easy to file things away for reading later. A later that often never happens.

 

So if you are one of those crazy seven or eight, sitting in front of the machine, designing that newsletter, when everyone else is out on holiday, look at your calendar. An ounce of prevention is worth a pound of cure. Schedule that article/newsletter to go when there's actually someone there to receive it.

 

Thanks for stopping by.

 

Later, Cooper

 

------------------------------------------------------------------

Editor's Note:  You can view Karen's original post here.



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 6 Comments

Sharon Weaver
via faso.com
How right you are. I completely spaced on the three day holiday this weekend and scheduled a trip not realizing the prices of the hotels would be high. As a full time artist I don't have the usual office job and holidays like President's Day fall off the radar. I like to post my blogs Monday through Thursday too. Luckily my monthly newsletter is already sent. This being leap year we get an extra day. Use it wisely.

Esther J. Williams
via faso.com
Karen, I was one of those eBay sellers who was savvy to the calender, even what days of the week to end auctions. Now when it comes to posting blogs and sending newsletters, I try to time it. But, sometimes I get antsy and post whenever, what the hay I say. Then I look at the FASO website stats and wonder where is everybody? Then it dawns on me, I am the only person in town, everyone else left or has a life. I love those statistics, I look at them everyday and mine have gone flatlined too. Time for a blog I just said, I was even just signed in to pop open my newsletter program that FASO so generously gives us. But, now you got me thinking if I should postpone it. What the hay I say again, I need to update my subscribers and the good thing about newsletters is that it is waiting for them in their mailbox when they return.
I just heard from someone who has been subscribed for five months and said they read all the newsletters and now want to commission me for a painting. I am crossing my fingers on this one, but I have learned not to hold my breath.
One good stat about listing on eBay, if you create a ME page, you can link your website on that page to get visitors. Or post the listing to Twitter and LinkedIn, it may get hits to your site, but I have learned that they are only hits, not actual visits, so they don`t count unless it is a bonafide visitor that looks at several pages and adds up to minutes, not seconds.
Good tidings to all.


jack white
via faso.com
Karen,
You are totally right. We are doing a snail mail to about 450 Texas clients for a special event Mikki is having in the Hill Country, this Saint Patrick's Day. We waited until today to put them in the mail so our bright red envelopes didn't get confused with Valentine. We expect most of the letters will be delivered this Saturday...a day when people are home.
Jack

Betty Pieper
via faso.com
I suppose I might be the only artist alive today that does no form of social media or even old fashioned snail mail currently. I do wonder, however, how you expect new people to visit unless you continually FIND new people to whom to send your emails, blogs, snail mails. So it is far more than timing when to write them. The big problem is finding new people...

Donald Fox
via faso.com
What you say about timeliness with announcements is certainly true. Blogs, though, can be read at any time. If you also check what visitors to your site actually look at, you'll probably see that some look at older blogs as well as new ones. Timing is also important with follow-up - the sooner the better.

jack white
via faso.com
Betty,
It's really important you keep in contact with our old clients. Keep mailing information on all who purchase, they are a gold mine of worth.

A lot of our sales come from old clients. Old clients have friends who buy art. We have sold several paintings to our clients friends.

It takes time to snail mail a client list, but it's the best thing you can do to market your art. None of us have the time, we just make it a high priority on our list of things to do.

You don't have to blog or do social networking, but you do need to contact those who have purchased your work. Do it by email, phone calls or snail mail.
Jack










 

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