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Mainstream Success in Art: Is it really about who you know -- or the family you were born into -- than about the art itself?

by Brian Sherwin on 11/15/2011 11:32:47 PM

This article is by Brian Sherwin, regular contributing writer for FineArtViews. Brian Sherwin is an art critic, blogger, curator, artist and writer based near Chicago, Illinois. He has been published in Hi Fructose Magazine, Illinois Times, and other publications, and linked to by publications such as The Huffington Post, The Boston Globe, Juxtapoz Magazine, Deutsche Bank ArtMag, ARTLURKER, Myartspace, Blabbermouth, Milwaukee Journal Sentinel, Conservative Punk, Modern Art Obsession, Citizen LA, Shark Forum, Two Coats of Paint, Vandalog, COMPANY and Art Fag City. Disclaimer: This author's views are entirely his/her own and may not reflect the views of BoldBrush, Inc.. You should submit an article and share your views as a guest author by clicking here.


I've been doing some research lately concerning the family backgrounds of artists who have received a steady flow of mainstream success over the last decade. I have found that many of the artists praised by the mainstream art world within the last decade have family connections that link them to celebrities and other people of influence. Due to my research I'm forced to ask -- is mainstream success within the art world more about who you know than about the art itself? Is it more about the family you were born into? I know I'm not the first person to ask these questions nor will I be the last. In fact, I have found examples of these questions being raised by art writers -- and the general public -- off and on throughout the last 60 years. With movements like Occupy Museums in full force -- people questioning how much big money and big influence has shaped our culture -- I'm certain that some individuals will dig further into the core of this matter. I'm not going to point any fingers... yet -- but I will offer some thoughts.

 

I want to be clear on a few things before I go any further -- I am in no way suggesting with this article that people born into wealth can't make fantastic artwork. In addition to that, I'm not saying that it is wrong for friends and family to purchase art from a loved one -- but in the situations that I have been exploring it does go back to the question... is mainstream success within the art world more about who you know than about the art itself? Again, at this time I'm not going to call anyone out. Consider this an exploration of the topic.

 

The question, "is mainstream success within the art world more about who you know, or the family you were born into, than about the art itself?", deserves to be explored -- especially within the context of our current cultural climate. After all, the artists I've looked into for this research appear to have sprang up out of nowhere. They also have something else in common in that they all have direct family or friendship connections with celebrities or extremely successful business people -- connections they had prior to becoming rising art stars. It is as if one day they did not exist on the art worlds radar and the next they are exhibiting at prestigious spaces such as Saatchi Gallery or the Whitney Museum of American Art -- with prices ranging from $20,000 to well over $100,000. Is it any wonder why some culture critics call the mainstream art market a "playground for the rich"? Think about it.

 

If the mainstream art world/market is a "playground for the rich" -- meaning that mainstream art world/market success is largely based on who you know from within that wealthy percentage -- I would think, based on some of the research that I've done, that it is also a "playground" for their close friends and family who happen to be artists. After all, I'm finding that some of the most successful artists within the mainstream art world at this time -- earning high prices at high profile art galleries and auction houses -- are the grandchildren and great-grandchildren of oil tycoons, Hollywood stars and other people of influence. Several have direct connections with what you might call 'old wealth'.

 

With the above in mind you must ask -- are their stories of the boot-strap variety -- a rolling up of the sleeves... success gained by their artistic prowess and dedication? Or were their careers crafted by the wealthy connections they had prior to gaining fame in art -- was that fame 'cultivated'? Did those connections 'buy' them a place within the context of art history as documented by art critics and art historians? All questions should be considered. Most of the artists I'm thinking about can be 'discovered' easily if you follow the mainstream art market... specifically that of New York City, London and other cultural hubs of the world. You might consider doing some research yourself on a snowy day.

 

Again, I'm not going to point out specific artists (or maybe I have already if you read between the lines -- criticism can spring out of nowhere as well.). That said, what concerns me about this situation from a cultural standpoint is that these individuals have had accomplishments that have taken other artists -- with humble beginnings and no prior influential connections -- decades to achieve. They did it with little to no following... and in some cases, with little to no background in creating art. One day they decided to be an artist -- and the next they are on a path to becoming the next 'Great'... hailed by the movers and shakers of the mainstream art world. The merit for their creative endeavors is intertwined with their relationship backgrounds -- relationships that happen to be very influential from a financial standpoint. Could those connections be why they have risen so quickly? If so, what does that say for art? What does that say for our culture? These questions are worth exploring.

 

In closing, the individuals I'm thinking about have received press for their celebrity and family connections as much as they have for their artwork -- yet they are considered the 'stars' of the United States art scene... championed by influential art museums and high profile art critics. The connection of wealth in regard to their success is not hard to make -- would they have been so successful had they not had those connections prior to taking on the world of art? The question proposed by this article -- "is mainstream success within the art world really about who you know, or the family you were born into, than about the art itself?" -- lingers on.

 

Take care, Stay true,

 

Brian Sherwin



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Topics: Brian Sherwin | FineArtViews | Think Tank 

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 14 Comments

Steven Van Cleave
via faso.com
Many art institutions pander to money, or they wouldn't exist. Resources' costs to museums? Money influence cascades to higher education institutions. The art world as we know it depends on wealth. We, including our rich, give more to our favorites.

Brian Sherwin
via faso.com
Steven -- I'm not saying that money is a bad thing. However, when our culture ends up being defined -- as in the history put on paper -- by dollar signs if you look just under the surface... well... is it a sham? If they need to pander to money in order to remain open by all means they should do just that -- but don't have a mission statement that states otherwise... and don't do it on our dime (state-funded).

Brian Sherwin
via faso.com
As for museums... it can get muddy fast. For example, say you have a museum director that proposes/supports an exhibit about a specific type/direction of art. The idea of the exhibit is to show the history of that direction in art. Sounds good, right?

Now let us say that he or she is a former art dealer who specialized in that type/direction for year prior to becoming the director of the museum. Doesn't it seem odd when the artists who end up in the exhibit are predominately artists that he or she once represented -- and are possibly in his or her private collection to boot? I think so.

True, you can say that he or she is informed and therefore making good choices... but could it be that he or she is pumping an interpretation of the history based on the narrow scope of his or her experience dealing in that type/direction of art?

A scenario like that is a conflict of interest -- and a selective history at best. It does not serve the public... it serves past clients and ones own collection.

We have seen that happen with street art... the history ending up defined institutionally by street artists who happen to have come from extremely wealthy families -- that technically slaps the face of street art in general as far as I'm concerned -- exhibited at a museum ran by a director who once dealt in their art.

The rubbing of elbows can rob history by misinforming the public. No, I'm not saying that it is wrong to help out friends and so on... but depending on the context it can be unethical.

Christine Bass
via faso.com
One other thing to consider is that having the financial means to dedicate yourself to full time art is a definite bonus. One wouldn't have to maintain a full time job, or worry about the cost of supplies or instruction from the best of the instructors. Assuming two artists are equally dedicated and talented the one with no financial roadblocks and can paint as many hours a day as they'd like, is likely to advance faster than the one who must work for a living and struggles to find 20 min a day to paint. Then factor in what you have already questioned and we can easily see the imbalance. This also makes me want to appreciate the humble artist who succeeds in spite of it.

robert cepale
via faso.com
I am one of the best unknown artists on the planet. Can't get a response from the best museums.
Take a journey back in time. Visit my art website:www.robertcepaleart.com

robert cepale
via faso.com
The Fenimore Museum could not find a fit for my painting THE VAN AMBURGH CIRCUS COMES TO WINDHAM 1876. But they trot out ole' Edwad Hopper the master of emptiness. I like a few of his pieces but basically they are about geometric shapes, light and shade and really no warm subject matter. He was known to have deep bouts of depression. He is not exactly a "fit" around holiday time when suicide rates are on the increase. This is the mid set of many museums. Lack of reasoning. The circus painting was my last effort to get "in the door". Probably one of the most original paintings to be found anywhere. Great historic and fun painting.
Fenimore is not even my top choice museum!

robert cepale
via faso.com
Correction: It should read "mindset of many museums"

Chad swanson
via faso.com
Art is often validated by who owns it so yeah, if you know Angelina Jolie and you can get her to buy you work you have an advantage over others. That said, there are other factors that influence art. Do you live in a city with a thriving art market to begin with? Are you friends with artists who have made it? Do you know public servants who make decisions on art funding or whether you can use a public space?

Art promotion is not an area where there is equality of opportunity. It is important for us artists to acknowledge that but even more important not to let it weigh us down.

Chad swanson
via faso.com
Art is often validated by who owns it so yeah, if you know Angelina Jolie and you can get her to buy you work you have an advantage over others. That said, there are other factors that influence art. Do you live in a city with a thriving art market to begin with? Are you friends with artists who have made it? Do you know public servants who make decisions on art funding or whether you can use a public space?

Art promotion is not an area where there is equality of opportunity. It is important for us artists to acknowledge that but even more important not to let it weigh us down.

Cliff Kearns
via faso.com
Brian, a bit off topic but not entirely. I've seen you use the phrase 'mainstream art world' a number of times, I gather referring to what's currently 'In The News' as it relates to the art world. Is that your definition of the mainstream art world or is it a universally accepted art practice definition??

I had wanted to attach this to your past post of Facebook Likes in art but couldn't find it. The reason I ask is if according to that interesting survey, the largest populist opinion mostly likes and supports painting and more traditional painting as art, why isn't that what constitutes 'the mainstream art world'? Not trying to be a smart ass! Just curious!



Brian Sherwin
via faso.com
Cliff -- As far as I know few people use that. When I use it I'm thinking of the very small percent of the art world that dominates major media, art history books and so on.

They have a stranglehold on those traditional avenues of information, if you will -- thus, mainstream. If big media noticing anything art-related it will most likely be what is 'hot' in those circles. For example, the high profile gallery world of NYC and London would be 'mainstream art world' in my opinion.

As for everyone else... more often than not we are forced to be a silent majority... save for the Internet. We might have the numbers... but we don't have the louder voice media-wise -- at least with 'big' media. Does that make sense?





Cliff Kearns
via faso.com
I appreciate your explanation and it does make sense but I wonder where you draw the line. I would be more inclined to make the distinction between 'What kind of Art Hits The News' than whether it is out of NYC or London.

In other words what camp would you consider small town Public Museums to be in or even local media culture writers covering the local Museum Art beat?? Are they 'mainstream' or only if their news is big enough to hit the New York Times or Art News.

Because if all the local public Museums and local art media coverage across the country is included in the 'Mainstream'. It's not all that small!

Chad
via faso.com
Cliff and Brian,

I think a comment by Damien Hirst reveals something about what is 'mainstream' as well as the power structures that influence the reception of art. In response to comments that his art could be done by anyone, Hirts would respond,

"but you didn't do it did you?"

In truth, Hirst's art could not be done by anyone because most of us don't have someone like Charles Saatchi prepared to fund our art nor the connections to make it a success. In fact, just getting the opportunity to exhibit is a struggle for many artists. Indeed, many of us create art like that of Hirst but it is a struggle to exhibit it and without the names to support it, the art is just seen as banal crap.

The art of exclusion is not just a London New York thing. To varying degrees, it happens in every art community. Even in country town art fairs the politics of exclusion, factionalism and self-interest are at play.

I think these politics have something to do with the belief that the 'mainstream' public is too ignorant to appreciate "good" art. Each art community has its 'mainstream' and when they are devalued, art gains an elite status and merit becomes irrelevant. The politics of power then come into play.



Chad
via faso.com
Cliff and Brian,

I think a comment by Damien Hirst reveals something about what is 'mainstream' as well as the power structures that influence the reception of art. In response to comments that his art could be done by anyone, Hirts would respond,

"but you didn't do it did you?"

In truth, Hirst's art could not be done by anyone because most of us don't have someone like Charles Saatchi prepared to fund our art nor the connections to make it a success. In fact, just getting the opportunity to exhibit is a struggle for many artists. Indeed, many of us create art like that of Hirst but it is a struggle to exhibit it and without the names to support it, the art is just seen as banal crap.

The art of exclusion is not just a London New York thing. To varying degrees, it happens in every art community. Even in country town art fairs the politics of exclusion, factionalism and self-interest are at play.

I think these politics have something to do with the belief that the 'mainstream' public is too ignorant to appreciate "good" art. Each art community has its 'mainstream' and when they are devalued, art gains an elite status and merit becomes irrelevant. The politics of power then come into play.












 

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