Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life


« Painting, Collecting and Happiness | Main | What Artists should learn from the Art4Love Scandal: Busting the myths of copyright infringement Part 3 -- Public Domain »

Follow this Blog

Subscribe to our Newsletter

Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip


Blog Roll

Mikki Senkarik's Blog

About the Artist
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art collectors
art criticism
art education
art fairs
art festivals
art forum
art gallery tips
art history
art law
art marketing
art museums
art reception
art show
art studio
art supplies
art websites
artist resume advice
artist statement
Artwork videos
BoldBrush Winners
Brian Sherwin
Carolyn Edlund
Carolyn Henderson
Carrie Turner
Clint Watson
commissioned art
Cory Huff
Curator's Pick
Daily Art Show
Dave Geada
Dave Nevue
email newsletters
Eric Rhoads
exposure tips
FASO Featured Artists
Fine Art Shows
framing art
Gayle Faucette Wisbon
giclee prints
Guest Posts
Internet Scams
Jack White
Jane Hunt
Jason Horejs
Jen Piche
John Weiss
Juried Shows
Kathleen Dunphy
Keith Bond
Kelley Sanford
Kim VanDerHoek
landscape painting
Lori Woodward
Luann Udell
Mark Edward Adams
mixed media
Moshe Mikanovsky
New FASO Artist Members
Noteworthy Artist
oil painting
online art competitions
online art groups
open studio
plein air painting
press releases
pricing artwork
S.C. Mummert
sell art
selling art online
selling fine art online
SEO for Artist Websites
shipping artwork
social media
social networking
solo show
Steve Atkinson
still life art
support local art
Think Tank
websites for artists
Zac Elletson

 Apr 2018
Mar 2018
Feb 2018
Jan 2018
Dec 2017
Nov 2017
Oct 2017
Sep 2017
Aug 2017
July 2017
June 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
July 2016
June 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
July 2015
June 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Dec 2014
Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005


Don't Miss the Trees for the Forest

by Clint Watson on 8/26/2011 11:31:18 AM

This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.




We're all so busy trying to look past the trees so that we can see the forest, that we're ignoring some pretty important trees.


Here are most people's web "forest" strategies:  "Driving Traffic", Search Engine Keywords, "Branding", and Social Media "strategies." 


The danger, for artists, is these strategies put us in the middle of a forest of maples when what we need is one big oak tree.


Selling art is not a numbers game.  It's a demographics game.


Here's what I mean:  find one person: the right person.  Share your art with that person...and you'll enrich his life.  When you enrich the right people's lives, they purchase.


Who wants your art more than anyone else?   The people who already own it.


Who else?  People who have asked about it.  People who have signed up for your email newsletter.  People who were referred by people who own your work.  People who saw your work in a friend's house.  People who your artist friends recommended take a look at your art.


Unfortuately, these people often get ignored while we pursue the "strategies" I listed above.


Case in point:  I'm an oak tree.  I must be on hundreds of artists' email lists, some whose work I own, some whose work I'd like to own.  I almost NEVER get a newsletter or update from any of them. 


I guess they're too busy looking for the forest.


Sharing Art Enriches Life. Rock on.




Clint Watson

FASO Founder, Software Craftsman, Art Fanatic


FASO: The Leading Provider of Professional Artist Websites.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $25,000 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.


Related Posts:

The Perfect Sending Frequency for Artist Email Newsletters

Video Newsletters

Topics: art appreciation | art collectors | art marketing | Clint Watson | FineArtViews | sell art | selling art online | selling fine art online 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share


Loading comments...

Clint, thanks for the gentle reminder to send out that newsletter! As always, you are inspiring, insightful, and informative.

Brennen McElhaney
I know, I know. Clint, you are so right. Thanks for the reality-check.

Marsha Hamby Savage
Thanks, very thoughtful words .... and a good kick in the pants to remember those important people. I totally agree with you.

It is funny that you posted this article. I have been getting a newsletter ready to send out ... only tweaking a couple of things that don't seem to want to be corrected in the text!

Ruth Soller
Clint, Great post! I am taking this as your invitation to send you my monthly newsletter.

Mimi Torchia Boothby Watercolors
I never thought art would be a popularity contest; but that is what it is. I spend a lot of time on a women's sports forum, and guess what, more than 1/2 my sales in the last 2 years have been from these women (who I have never met in real life) but who know me through our sports. There are a few women there that I do not see eye to eye with, and guess what, they never buy. A few of these women are actually collecting my stuff.
I kind of wish I was on SEVERAL forums :-) because then I would have more customers.
So when I go to an art fair and don't sell a single thing, I wonder if I would have been better off just to post something else on my sports forum, because every time I do that, a link to my blog appears.

JT Harding
Thanks Clint,
I invite you to join my email subscribers at

I send it out regularly once a month.

kohlene hendrickson
Point well taken Clint and you are the tops. I just had 4 pieces chosen by my ultimate gallerist for his booth at MAG-Montreux Art Galleries Salon. Its the end of November and far away in Switzerland, but who knows? If you travel to europe it is my greatest pleasure to invite you!!

George De Chiara
I've noticed the same thing with newsletters. I've subscribe to a few that have never sent a thing or send them out once or twice a year. When I do get one I almost always have the same reaction, "Wow, I forgot about this artist".

Mimi Torchia Boothby Watercolors
@George, that must be why I do so well with my friends on the sports forum. I post there every day!

Joanne Benson
Great advice Clint! And so true. It is about developing relationships with your collectors. I find that I collect from people I have developed a relationship with as well.

Trent Gudmundsen
To quote Amy in the book Little Women: " don't need scores of suitors; only the right one".

Casey Craig
So true Clint. A bird in the hand...

Jo Allebach
I better get back to my Newsletter. I ave been remiss putting one together. Thanks for the nudge.

Dan Goldstein
I appreciate your article, Clint. As the webmaster of a fledgling artsite, I am committed to developing positive relationships with the artists who agree to show. I agree that profit or no profit - infringement can occur. And at any rate, if Art4Love was showing Ads on the site, they were profiting.

Donald Fox
The best sales have always come from people who already own my work or their referrals. Those from outside that network are then rapidly incorporated into it so that they too may become champions of the work. Word of mouth is a powerful force.

Carol Schmauder
I get so wrapped up in life I often neglect sending a newsletter. Thanks for the reminder that newsletters are a great source for us.

Ginger Whellock
I would love to send you my Newsletters ... but I only send to folks who have signed up ... haven't noticed that you are signed up. Check out samples of my Newsletters at then choose to subscribe, please.

Good post, Clint, and appropriate.

Clint Watson
Ginger - you are correct, you SHOULD only send to people who have signed up and kudos to you for doing that. My point wasn't that artists should send newsletters to ME specifically, it was that they should send newsletters to those who do sign up (which you're doing). I was just using myself as an example, I've signup up for a lot of newsletters and most of them appear to be unused and that's a huge marketing opportunity overlooked by many artists.

Mimi Torchia Boothby Watercolors
I thought Ginger's response to you was perfect! :-)

If I had a newsletter, I'd offer you a subscription as well. :-)

Ginger Whellock
Clint, my comment was rather tongue in cheek. My newsletters have become a great way to communicate with my followers - my stats show huge increases in website traffic following delivery and I get many reply emails too. Thanks again for providing the platform.

Patti Trostle
Thanks so much true!


FASO Resources and Articles

Art Scammers and Art Scam Searchable Database


FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved