Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life


« Will Your Galleries Balk at Your Web Site? | Main | Starting Coop Ads Again - Save up to $175 in Southwest Art »

Follow this Blog

Subscribe to our Newsletter

Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip


Blog Roll

Mikki Senkarik's Blog

About the Artist
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art collectors
art criticism
art education
art fairs
art festivals
art forum
art gallery tips
art history
art law
art marketing
art museums
art reception
art show
art studio
art supplies
art websites
artist resume advice
artist statement
Artwork videos
BoldBrush Winners
Brian Sherwin
Carolyn Edlund
Carolyn Henderson
Carrie Turner
Clint Watson
commissioned art
Cory Huff
Curator's Pick
Daily Art Show
Dave Geada
Dave Nevue
email newsletters
Eric Rhoads
exposure tips
FASO Featured Artists
Fine Art Shows
framing art
Gayle Faucette Wisbon
giclee prints
Guest Posts
Internet Scams
Jack White
Jane Hunt
Jason Horejs
Jen Piche
John Weiss
Juried Shows
Kathleen Dunphy
Keith Bond
Kelley Sanford
Kim VanDerHoek
landscape painting
Lori Woodward
Luann Udell
Mark Edward Adams
mixed media
Moshe Mikanovsky
New FASO Artist Members
Noteworthy Artist
oil painting
online art competitions
online art groups
open studio
plein air painting
press releases
pricing artwork
S.C. Mummert
sell art
selling art online
selling fine art online
SEO for Artist Websites
social media
social networking
solo show
Steve Atkinson
still life art
support local art
Think Tank
websites for artists
Zac Elletson

 Mar 2018
Feb 2018
Jan 2018
Dec 2017
Nov 2017
Oct 2017
Sep 2017
Aug 2017
July 2017
June 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
July 2016
June 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
July 2015
June 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Dec 2014
Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005


Promoting Exhibits in Reverse

by Clint Watson on 9/25/2006

I ran across a blog entry today on that got me to thinking about the way artists and galleries generally promote art exhibits. 

Blog Far in Advance to Promote Your Art Exhibit

Generally, all of the artwork gets created and then the exhibit gets promoted in an attempt to culminate in an opening where sales are made.  But what if promotion started much earlier?  How about sending email newsletters telling collectors what you are conceptualizing for a show?  Then follow up with emails regarding your experiences during any trips or research for the show?  Share photographs of places that you visit.  In other words, keep your clients in the loop during the entire process and SHARE PHOTOS of works in progress.

By the time the opening rolls around, you will have quite a few people who are at least interested in the show and should have an easier time in boosting attendance and sales.

I have watched this work in another industry.  I watched Chris Anderson, editor of Wired Magazine, publicly blog for months regarding research for his book, The Long Tail.  As the weeks rolled by, he generated more and more interest in the upcomming release of the book, and, I suspect, increased his own books sales quite a bit.

The Long Tail

I think back over my time as a gallery owner about the various shows that I had involvement with.  Each time, I would become excited about the exhibit as the artist shared information with me, sometimes, months in advance.  Why did I not think to share this information with customers?

I have no concrete evidence to prove this technique will increase sales, but my gut tells me that it will.


Clint Watson
Software Craftsman and Art Fanatic

PS:  Unless you know that your blog is viewed by a lot of viewers, I would suggest using email newsletters instead of or in addition to blogging.  I have found that a number of art collectors don't really take the time to follow blogs, but do seem to respond to emails.  This is simply anecdotal, I have no statistics to provide, but it doesn't cost much to provide it in both formats.


FASO: The Leading Provider of Professional Artist Websites.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $25,000 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.


Topics: Marketing

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share


Loading comments...

via web
Your site was so interesting and informative I had to call a friend to tell her about it. Great work
[url=] gazebo kit [/url] diet fat smash rascal scooter> online pharmacy sterling silver jewelry
[url=] wholesale sterling silver jewelry [/url] wire jewelry supply halloween prop
[url=] limewire [/url] jewelry supply
[url=] rifle stock [/url]> mature woman
[url=] baron scooter [/url]
[url=] breyers ice cream [/url] motorized scooter

via web
Keep up this great resource
[url=] pharmacoepidemiology [/url]> ryan adams tabs glenmark pharmaceuticals mds pharma services
[url=] van halen bass tabs [/url]> ozzy tabs> rite aide pharmacy
[url=] pharmaplus [/url] garth brooks guitar tabs pharmascience
[url=] white stripes guitar tabs [/url]
[url=] cafe pharma [/url]
url=] european pharmacopoeia [/url] pantera bass tabs> legend of zelda guitar tabs


FASO Resources and Articles

Art Scammers and Art Scam Searchable Database


FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved