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It's About the Most Eyeballs

by Clint Watson on 3/21/2006


You have the opportunity to participate in an art contest. But you wonder if you should send the works to the contest or to your regular dealer. What should you do?

As a former art dealer (who has been known to wiggle with excitement about a great work of art), I would encourage artists to place their artwork in the venue that has the most "eyeballs." Ultimately, it's about getting your work seen by as many people as possible. I feel that those of you who are blessed with "the gift" have a responsibility to show your work to as many of us "ungifted" as possible. Sometimes the viewer can be more moved by a painting than the painter.

If the contest will show your work to more people than would see your work during the same time period at your dealer, then do it. In fact, if the contest is a prestigious one but gets little viewer traffic, then you might do it anyway. After all, different people will see the work at the contest and the works can always go to the dealer if they don't sell. Again, MORE people will have seen your work.

Bottom Line: show your work in front of most "eyeballs" possible: it's better for you, it's better for your career, and ultimately, it's better for your dealers too.

Sincerely,

Clint Watson
Software Craftsman and Art Fanatic

PS - If participating in the contest will damage a relationship with a GOOD dealer, then ignore everything I said above. Never ruin a good dealer relationship. However, my suspicion would be that a good dealer wouldn't have a problem with your contest participation, since she would already know that it would help her sell more of your work in the long run.


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Topics: Marketing

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 1 Comment

Barb
via web
Greetings Clint Watson,
Thank you for your letter to Robert Glenn's news letter. I am an equine and western artist from Iowa. Now if that isn't a fish out of water. I am a former member of Women Artists of the West. Former because I was not convinced that it had done me a lick of good to be involved with the organization. I usually do two juried exhibitions a year and have won several nice awards but I have wondered if it was worth the cost of shipping art work to Wyoming and California.
I suppose you will get a ton of letters for advice but I sure could use some.
I live in a very small town in NW Iowa. It is a beautiful spot with a lot of traffic driving through. I have a very nice studio Gallery on main street. The problem is getting the traffic to stop.
I have work in several galleries in the area but they are not high traffic places and the big galleries look down their noses at western realism and I don't have the name to get into the good galleries out west. I sound like I am a whiner and maybe I am. It is just really frustrating.
I have a web-site but have no idea of how to get people to go there. I an ad in the classified ads in Western Horseman. Need to make it bigger I think.
At any rate I really did appreciate your letter because it was straight foreword and simple. I like simple and now I know that I have been doing a good thing for myself all of these years by entering these two shows.
Thank you so much for your time.
Blessings, Barb










 

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