This article is by Clint Watson, former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.
There's no shortage of people telling you what you "need" to do.
"You've got to get better at 'branding'"
"Present a great first impression or you're sunk"
"You better get on Facebook...or else"
"A serious gallery won't look at your work if it's not presented professionally."
"You can't afford not to learn SEO"
"You have to really get your client to understand his 'problem' so you can solve it"
"What? You haven't developed a Unique Selling Proposition yet?"
I could name a successful professional artist that debunks each of these statements. Heck, I could name a few very successful artists that debunk all of them.[1]
The one thing you actually can't afford not to do:
ship great art.
[2]
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
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Footnotes:
[1] I'm not claiming that all the things listed in those quotes aren't good ideas. Some are good ideas and are helpful to art careers, some are irrelevant, some are a waste of time. None are essential to success.
[2] Yes, I do see the irony in saying you don't need to listen to what people tell you that you "must" do and then I promptly tell you what you must do. The difference is: I'm right :-).
via fineartviews.com