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Artists: What You Can't Afford Not to Do

by Clint Watson on 7/1/2010 2:53:59 PM

This article is by Clint Watson,  former art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.


There's no shortage of people telling you what you "need" to do.

"You've got to get better at 'branding'"

"Present a great first impression or you're sunk"

"You better get on Facebook...or else"

"A serious gallery won't look at your work if it's not presented professionally."

"You can't afford not to learn SEO"

"You have to really get your client to understand his 'problem' so you can solve it"

"What?  You haven't developed a Unique Selling Proposition yet?"

I could name a successful professional artist that debunks each of these statements.  Heck, I could name a few very successful artists that debunk all of them.[1]

The one thing you actually can't afford not to do:  ship great art.[2]


Sincerely,

Clint Watson
Software Craftsman and Art Fanatic

----
Footnotes:

[1]  I'm not claiming that all the things listed in those quotes aren't good ideas.  Some are good ideas and are helpful to art careers, some are irrelevant, some are a waste of time.  None are essential to success.
  
[2]  Yes, I do see the irony in saying you don't need to listen to what people tell you that you "must" do and then I promptly tell you what you must do.  The difference is:  I'm right :-).



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Related Posts:

Changing the World

Make Amazing Art, Be Authentic, Tell Your Stories and the Art Will Sell

Ideas from "How to be a Rainmaker"

11 Art Marketing Questions Answered


Topics: art marketing | inspiration 

What Would You Like to Do Next?
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 38 Comments

Lori Woodward
via fineartviews.com
Clint, I totally agree with you.

Brad Sears
via fineartviews.com
Well said, Clint. Let's walk the talk....
Julie Petro
via fineartviews.com
Nice reminder. Thanks Clint!

Phyllis OShields Fine Art
via fineartviews.com
This puts in perspective all of the overwhelming hype coming at us daily from marketing sources. So much information to comprehend and far to much to be an expert at marketing along with the need to be an excellent and proficient painter. I finally turned the marketing over to a professional and pretty much with overseeing that, spend the hours at the easel, the allows me to get the work out the door.... Thanks for the always needed clarity... Phyllis OShields
Katherine McLean
via fineartviews.com
Couldn't agree more. If you have been doing even some of it, stop packing paintings in your studio. Use a professional shipper, one that packs as well. Then, if they haven't already paid for it, don't forget to bill the client!

Barb
via fineartviews.com
The advice people give, do this, don't do that, we always need to take it with a grain of salt, sort it and decide what to keep and what to let slide. Great article and nice reminder.
Carol Adamec
via fineartviews.com
Glad to hear someone address all the marketing "shoulds" directed towards artists. Where's the conversation or blog that talks about painting as an expression of one's humanity, rather than just a commodity to sell?
Helen Horn Mussser
via fineartviews.com
Clint, This a great list to have; thanks for putting it together for us. You remind us our priority is creating great art.

Filomena Booth
via fineartviews.com
Just what I like! No complicated explanations, just the simple truth...short and sweet!

George De Chiara
via fineartviews.com
Thanks Clint for simplest list yet!
Clint Watson
via fineartviews.com
It's funny - Keith and I seem to be on the same wavelength yesterday - this is very timely with yesterday's article - even though I actually wrote this two weeks ago.

Carole Rodrigue
via fineartviews.com
That's what I've always told myself, to keep throwing mud on the wall (or paint on a canvas, and someday, some of it will stick.

We can get very impatient at times thinking that "the day" will never come, but I like to stay positive and keep telling myself that it will.
anonymous artist
via fineartviews.com
(I don't like sharing my name, since I don't want to sound like I'm gloating)...anyway...

I really agree with how false this one can be: "A serious gallery won't look at your work if it's not presented professionally."

I'm represented by seven galleries, including some well-known ones, and I didn't put together a "nice" portfolio for a single one of them...I simply sent them an email in most cases. I think if the work is good enough, then often that's good enough.
Helen Horn Mussser
via fineartviews.com
Thank you anonymous for that input; gives us more hope for representation

anonymous artist
via fineartviews.com
haha. You're welcome. :) ...but that's not to say that a nice portfolio isn't a good idea...at the very least it can make a nice coffee table book.

Also, when I've "just emailed" those galleries, I'm careful to not tell them how good I may think I am...I just stick to brief facts, give them a link to my website, and let them decide if I'm a good fit. No one likes a gloater, especially gallery owners.
Kathy Chin
via fineartviews.com
Hi Clint,

You're right on as usual...getting down to the real heart...thanks for reminding us that we've got to get our ideas and our art out!
Helen Horn Mussser
via fineartviews.com
I have sent a port to galleries I've been in but, never got one back when I left the gallery. Do they know the time and expense involved in putting a port together. I did not mind doing this in that it gives them more information on what I've done; they would be a good source for time lines and other facts.

George De Chiara
via fineartviews.com
Hopefully this isn't a totally silly question, but what's in a good portfolio? I know it's your best work, but is it just some nice prints of your work with your artists statement and bio? What else do you include? Anything special about the prints other then trying to get the best possible quality?
Helen Horn Mussser
via fineartviews.com
George, I have always sent slides or CD's of work; other than that I can't think of anything right now you did not bring up

Esther J. Williams
via fineartviews.com
The other thing we can`t afford not to do, is to paint as many paintings as possible, to learn from each painting and to grow better and better everyday.
One more thing, Clint, you taught us this, to have conversations with people. Might I add that we need to listen to the other person talk and not make it all about us, that engages a real conversation instead of a narration or gloating talk about our art.
Clint, you were right about this.

Helen Read
via fineartviews.com
Simple ... and yet, quite profound! Great reminder! Thanks.
Sharon Weaver
via fineartviews.com
Simple but not at all simple.

Max Hulse
via fineartviews.com
Clint You are short and to the point!
But your points are indeed good ones.
The fact is that there are many roads to
success in any vocation, and a person
can succeed by perservence as long as
he is improving his product and marketing
along the way.

Max Hulse
Max Hulse
via fineartviews.com
Dear anonymous,

Very unique idea. I don't think I ever
heard of anyone getting representation by
a gallery by email. Intriguing thought
and I congratulate you on it. Very
creative marketing.
Max Hulse
Joanne Benson
via fineartviews.com
This advice sounds great! No one formula works for everyone...we all need to find our own way....I'm still working on it...every day! Cheers!
HelenHorn Musser
via fineartviews.com
You are welcome George, hope it helped.

Marilyn Gilis
via fineartviews.com
Max,
All the galleries I've talked to in recent years won't even lok at a portfolio anymore. They require submission by email only.
Carol Schmauder
via fineartviews.com
I, too, am represented by a gallery I contacted by e-mail. After the initial e-mail and the submission of some of my work with the e-mail I made an appointment to show them some of the work in person.

Judy Mudd
via fineartviews.com
Love it! You are oh so right.

Marian Fortunati
via fineartviews.com
Seems to me that the one thing we can't afford NOT to do is create art!
Clint Watson
via fineartviews.com
Marian - point taken :-) - although *creating* art is implied in *shipping* art - it is possible to create art and never show it to anyone and thus not be "successful" in the marketing sense - I chose *shipping* in the context of an artist who wants to market and sell.

tom weinkle
via fineartviews.com
Simple. True.

It also seems true to me that beautiful paintings unseen won't be enjoyed by anyone but the artist. You have to market your work one way or another. I agree with anonymous, the nicest portfolio won't do much for bad art.

Like most things in life, you have to work hard on many levels to be successful. A few get lucky with shortcuts or a break, but by in large, you have several activities to manage.

Quality is subjective to a point. Producing art that captures people's attention is certainly not one of the optional elements.

Delilah Smith
via fineartviews.com
Clint,

Somedays my head is spinning trying to be the best I can be at all things and still make great art.

Gary Keimig
via fineartviews.com
Love the list. And the brutal truth is PAINT! PAINT! PAINT!
Sharon Visintine
via canvoo.com
Very interesting conversation on marketing your art. This probaly is an area where we all could improve. Being in a gallery certainly has its advantages in getting your name out and giving you some clout so speak,but probaly I would have to say studing and appying what you have learned to your paintings, then your paintings will improve and you will be noticed. So get to it for the new year, SUDY,APLY,PAINT,PAINT,PAINT!









 

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