Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life


« The 4-Hour Workweek | Main | New FineArtStudioOnline Artist Websites »

Follow this Blog

Subscribe to our Newsletter

Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip


Blog Roll

Mikki Senkarik's Blog

About the Artist
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art collectors
art criticism
art education
art fairs
art festivals
art forum
art gallery tips
art history
art law
art marketing
art museums
art reception
art show
art studio
art supplies
art websites
artist resume advice
artist statement
Artwork videos
BoldBrush Winners
Brian Sherwin
Carolyn Edlund
Carolyn Henderson
Carrie Turner
Clint Watson
commissioned art
Cory Huff
Curator's Pick
Daily Art Show
Dave Geada
Dave Nevue
email newsletters
Eric Rhoads
exposure tips
FASO Featured Artists
Fine Art Shows
framing art
Gayle Faucette Wisbon
giclee prints
Guest Posts
Internet Scams
Jack White
Jane Hunt
Jason Horejs
Jen Piche
John Weiss
Juried Shows
Kathleen Dunphy
Keith Bond
Kelley Sanford
Kim VanDerHoek
landscape painting
Lori Woodward
Luann Udell
Mark Edward Adams
mixed media
Moshe Mikanovsky
New FASO Artist Members
Noteworthy Artist
oil painting
online art competitions
online art groups
open studio
plein air painting
press releases
pricing artwork
S.C. Mummert
sell art
selling art online
selling fine art online
SEO for Artist Websites
social media
social networking
solo show
Steve Atkinson
still life art
support local art
Think Tank
websites for artists
Zac Elletson

 Mar 2018
Feb 2018
Jan 2018
Dec 2017
Nov 2017
Oct 2017
Sep 2017
Aug 2017
July 2017
June 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
July 2016
June 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
July 2015
June 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Dec 2014
Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005


Become a Microcelebrity

by Clint Watson on 11/26/2007 11:15:18 AM

Sims 2 Fame by Ernie Marjoram
Sims 2 Fame by Ernie Marjoram
A few weeks ago, I wrote a piece encouraging you, as artists, to create your own community.  I discussed building your own community of fans and followers without getting sucked into over-hyped social sites such as MySpace or FaceBook. Reflecting on it a bit more, I realize there is another ingredient to success in online social networking....not only must you build a community...but you must become the leader of that community.

Over this past weekend I read an article in Wired magazine (issue 15.12), Almost Famous by Clive Thompson.  The article discusses the relatively recent phenomenon of microcelebrities.  

Clive puts it this way:

Microcelebrity is the phenomenon of being extremely well known not to miillions but to a small group - a thousand people, or maybe only a few dozen.  As DIY media reach ever deeper into our lives, it's happening to more and more of us....[If you engage in online information publishing via web sites, blogs, and newsletters] odds are there are complete strangers who know about you -- and maybe even talk about you.

You, dear artist, need to become a microcelebrity (no doubt many of you already are).

So, what does it take to become a microcelebrity?
Again, from wired magazine, "adapting to microcelebrity means learning to manage our own identity and "message" almost like a self-contained public relations department."

You must take control of your message.  What this means you must do are exactly the things we've been telling you to do over the past few months:

1.  Build and use your own in-house email list

2.  Build and use your own in-house snail mail list

3.  Keep your fans updated via a blog

4.  Maintain your own stand alone web site as your online "home base"

5. Don't be overly reliant on traffic generated by other communities where you are a small fish in a big pond - create your own pond where you are the most famous fish in the water.

But Does it really work?
Let me illustrate with a personal example.  Although I conduct the vast majority of FineArtStudioOnline and FineArtViews business online, a couple of months ago we attended the Oil Painters of America exhibition as a sponsoring vendor.  I set up a booth to demonstrate our software and was present at the show for two days.  I enlisted the help of a photographer friend to assist me with manning the booth (most of the FineArtStudioOnline staff members are out of state and thus it was easier to get a local friend to help).  

As the show progressed, a constant stream of artists, art industry experts, art collectors and acquaintances approached the booth to greet me.  Everyone seemed already to know who I was and wanted to say hello.  It was a bit of a strange feeling.

My photographer friend turned to me and said, "Dude - you're a rock star!"

Actually, I'm fairly uncomfortable being described as a "rock star", those who read this space regularly have probably picked up on the fact that I like to remain kind of "low key."  In fact, I usually write these articles using the the royal "we" tense rather than saying "I did this" or "I did that" because it seems a bit more humble to say "we did this."  I'm certainly not a rock star but, the point is, that to my friend, it seemed like I was famous.  And indeed to a very small group of people....I am.

If I can accomplish this with a blog, a software service and a newsletter, I've shown that it's not that hard to become a microcelebrity, so I encourage you to get started today.


Clint Watson
Software Craftsman and Art Fanatic

PS - Any artist who has ever had a one-person show, or perhaps even a group show has probably experienced the feeling of being a microcelebrity.  People you don't know walking up..."oh I love you work...."  Your job is to cultivate these people into ongoing supporters and fans.

PPS - Today's featured image is by Ernie Marjoram



FASO: The Leading Provider of Professional Artist Websites.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $25,000 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.


Topics: art marketing | Blogging | Email Marketing | Marketing 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share


Loading comments...

Marsha L Robinett
via web
This is a very interesting analogy...I'm not sure if I am the most famous fish in the water but I have discovered that others are watching what I do. I check my stats regularly, (probably too often). I've found that every time I add something new to my site or post on my blog, I have direct "hits" on the new posting.

So, am I the most famous fish in the water?...I doubt that, but I do have a "pond" and there seem to be lots of fish in it, and they are checking me out!!

Thanks for all the great advise and encouragement. Marsha

Lori Woodward Simons
via web

Thanks for posting your thoughts on this topic of micro-celebrity-ism. This new technology of blogging and feeds... makes marketing ourselves as artists more efficient and less expensive than ever before.
Also, many thanks to you for creating online web site and blog software that is simple to use, and especially for the time you spend giving us free advice.


Mary Sheehan Winn
via web
I agree with Marsha that you are generous with your advice and that the FASO is genius innovation and puts us in control of our content and our message.
The internet is making it possible for artists to communicate with other artists world wide. SO exciting!

Phyllis Solcyk
via web
Hello Clint.

I Thank You so very, very much. I downloaded your 11 Essential Elements for Every Artist"s Website
just two days ago. I'm very greatful for all that you (and your support staff) write, show, instruct and do.

Phyllis Solcyk

julia bright
Clint, you ARE a rock star! I have been reading your newsletter for a couple of months now, and I can't tell you how much I am learning. I have been painting for about 10 years now, in addition to a full-time "real world" job, and have been part of 4 galleries throughout these years. I thought I knew the art business pretty well. Well, I am so glad to discover I don't even know a tenth of it! It's great to be reassured that there is always more to learn, and I am so happy a friend turned me onto your site. What a service to the art community! Thank you!

Brian Sherwin
Oldie but goodie-- enjoyed reading this. It can be trip-- I only personally know about 200 people on my FB profile... the rest tend to be people who enjoy my writing. The downside is that it can be hard to use FB on a personal level--- at least for me.


FASO Resources and Articles

Art Scammers and Art Scam Searchable Database


FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved