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How to Reach Beyond the Art Niche

by Lori McNee on 2/12/2010 3:35:59 PM

This post is by guest author, Lori McNeeThis article has been edited and published with the author's permission. You should submit an article and share your views as a guest author by clicking here.

When I first began blogging and using Twitter, my target niche was artists and art collectors. To my surprise, my tweets and blog posts began to capture the attention of a much broader audience.


My Twitter updates and blog posts have an appeal that reaches beyond my own art niche market.  Although I tweet about art, I have avoided falling into the trap of over focusing on my target niche audience!


I am able to reach beyond my art readers by understanding that most people have broad interests.  Using myself as an example:  I am an artist, but I am also a mother, a blogger, a photographer, a quote junkie, animal lover, outdoors woman, bird watcher, skier... well, you get the idea!

Not only do I tweet about art, but I also share my other interests.

In fact, this blog post you are currently reading has been geared to not only help artists, but others outside of my niche...

Now I understand the importance of creating interesting content and posting it onto Twitter and my art blog. I have also learned the importance of a clever title that reaches beyond my niche.

I am really lucky, because within my art niche there are many topic sub-categories, such as: oil painting, watercolor, acrylic, art marketing, art collecting, Twitter tips, color theory and so much more!

Not only can I attract my own niche readers, but I can appeal to multiple audience profiles while staying true to my target audience. This strategy can produce new readers and potential collectors for my art.

There is a little formula that can be applied toward any niche market - not just art!

I will use my Fine Art Tips blog for an example:

First think of your niche + the people possibly interested in your niche = how your article can benefit
  • ART + Art Enthusiasts = "Graffiti: Vandalism or Art?" or "Andy Warhol & Nature"
  • ART + Twitter = "Brand Yourself as an Artist on Twitter" (tips for any niche)
  • ART + Travel = "Maui's Diverse Art Scene" or "Painting & Playing in Provence" or "My Tour de France - Paris"
  • ART + Motivation = "Overwhelmed in the Studio or Office? Check Your Work Habits" or "Attitude - It's Your Choice"
  • ART + Outdoor Enthusiasts = "Survival Tips for the Outdoor Painter & Enthusiast" or "A Brush with Danger - Painting in the Back-Country"
  • ART + Museum Lovers = "A Day at the Louvre" or "A Day with the Impressionists"
  • ART + Home Decorators, Designers = "Hang Your Artwork Like A Pro" or "Use The Hidden Meaning of Color"
  • ART + Design & Photography = "Improve Art & Design with the Rule of Thirds"
  • ART + Photography = "Top 10 Photo Reference Tips for Artists"

All of the above examples have helped my blog reach beyond my art niche and access new demographics. When your readers learn something new or find something of value to them, they will most likely become return visitors and potential customers.

Although I do not profess to be a marketing expert, I do have a natural 'knack' for sales and marketing within my own niche. Take a moment and try to apply the same formula to reach new readers and prospective customers on Twitter, Facebook, and your blog.

Related Posts:

Share Your Gift, Share Your Art, Share Your Images

Please Let Me Link to Your Artwork, Please?

The True Focus of Art Marketing

The New Branding

Building Relationships with Your Collectors

Be Ready for Unexpected Opportunities


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Topics: art marketing

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Kathy Chin

What a fantastic article, thank you so much!
We all hear how important blogging, tweeting, and writing is in this high-tech world. We also know that blogging and tweeting can lead to customers. As a fairly verbose person, i've unfortunately found myself stuck on getting started, uncharacteristically wondering where to begin and what to say. I'm pretty sure I'm not the only one. But you've correctly pointed out that we all have more than one niche, and that talking about those niches can lead to lots of talk and communication.
Thank you very much...I'm going to make a copy of your article, and hang it up so I don't let inactivity rule me. Then I'm going to start listing some niches and see where they lead!

Great article. Thank you for shearing.

Karen Winters
That is really thinking outside the frame, Lori. Thanks for the insight into broadening markets. I'm going to think about some of my other niches that I had been ignoring.

Leslie Saeta
I have jumped on the internet bandwagon as I have a blog, website, newsletter and facebook. But I haven't tried twitter yet. I am reluctant as it seems like I send way too much time with the aforementioned. So, my question is this. Has anyone sold anything as a result of twitter? Just curious because Lori's article makes it somewhat compelling. I am so confused!

Sue Martin
Thank you, Lori, for shedding more light on the interaction among the various internet/social media tools. I'm not on Twitter yet, but I'm active on Facebook and promote my blog there and on LinkedIn. Your web site and blog are very attractive and professional and easy to navigate. You strike me as an excellent role model - as an artist and marketer!

Sharon Weaver
I appreciate your marketing tips and although I try to think out of my niche audience, from your titles I see I still have a lot to learn. Gotta think out of the box. Adding those broader terms really opens up the possibilities for increased markets.

Carol Schmauder
I am interested in finding out more about how to use Twitter and Facebook to my advantage as far as marketing of my art goes. I use FB to announce upcoming shows to my "Friends", but don't know what to do beyond that. I signed up for Twitter but have no clue what to do there. Any suggestions on how to utilize these areas to my advantage?

Leslie Saeta
If you let Carol know about how to get started with Twitter, please let me kow too. thanks!

Olivia Alexander
What a great and inspiring article! It's really about thinking outside the square and being more inventive. Will give this more thought.
I have been using Twitter, it is great to use to network with other artist and I do have quite few following me outside the art field, for instance interior designers. Twitter does encourage participants not to just promote their business but also other interesting websites, blogs and fellow artists, which is good.
Thanks again for the article.

Mark Haglund
Hello Lori:

Great article. There is an art to marketing ones art. I enjoy talking to people about my art and art in general almost as much as making the art. That's a big almost.

I would much rather be painting then typing, but I get great enjoyment when I touch someone with my art and they email me or leave a kind comment on Facebook.

For reference I have included links to a few social media links I am on.

By the way I love your art and the videos. Videos and teaching are my next venture.

Have an art day.

My Fine Art blog,
My fine art world news blog,
Latest newsletter:

Judy Mudd
Thanks for sharing this. Intriging titles...I can see why your audience expanded. Gives me something to think about in how I can increase interest.

Lori McNee
Thank you ALL for the great comments and feedback on my 'Art Niche' article. I am pleased to hear that it is helping others think 'outside the frame'!

Twitter, Facebook and other social media sites are making the world a smaller place and the studio less lonely...


Paul Kenyon
This post was really helpful. FYI I am a pianist pursuing an independent performance career. In the last few years I have found that there are far better business building resources for visual artists than for musicians--at least musicians who want to do art music. So yes, people who are not artists do read and benefit from your content. As a beginning blogger you gave me lots to think about here.

Joanne Bernardini
It was nice to see such a common sense approach! After all, we are all more than just artists. That is only one facet of the diamonds beauty! The more facets the more life and sparkle to jewels and artists!
Joanne Bernardini

Diane Tasselmyer
I read something from artist Linda Blondheim's blog that echoed this. Her readers are those people who love the things she loves and is passionate about. I need to listen up.

Donald Smith
Thank you for sharing your thoughts about Twitter and how a blog doesn't have to be limited to -artâ but since we are multifaceted people, we can be ourselves and write about other things that interest us. Those additional thoughts and comments may generate more traffic to our webpage, and the more viewers, the higher the percentage that someone may buy a painting.
Self assignment for this week, SIGN UP FOR TWITTER.
Thanks again!

Diane Tasselmyer
Lori, I continue to revisit this post because it reflects the current feeling I have for being more multi-functional in who artwork appeals to.

It's time for me to engage the larger art community more.


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