This post is by guest author, Lori McNee. This article has been edited and published with the author's permission. You should submit an article and share your views as a guest author by clicking here.
When I first began blogging and using Twitter, my target niche was artists and art collectors. To my surprise, my tweets and blog posts began to capture the attention of a much broader audience.
My Twitter updates and blog posts have an appeal that reaches beyond my own art niche market. Although I tweet about art, I have avoided falling into the trap of over focusing on my target niche audience!
I am able to reach beyond my art readers by understanding that most people have broad interests. Using myself as an example: I am an artist, but I am also a mother, a blogger, a photographer, a quote junkie, animal lover, outdoors woman, bird watcher, skier... well, you get the idea!
Not only do I tweet about art, but I also share my other interests.
In fact, this blog post you are currently reading has been geared to not only help artists, but others outside of my niche...
Now I understand the importance of creating interesting content and posting it onto Twitter and my art blog. I have also learned the importance of a clever title that reaches beyond my niche.
I am really lucky, because within my art niche there are many topic sub-categories, such as: oil painting, watercolor, acrylic, art marketing, art collecting, Twitter tips, color theory and so much more!
Not only can I attract my own niche readers, but I can appeal to multiple audience profiles while staying true to my target audience. This strategy can produce new readers and potential collectors for my art.
There is a little formula that can be applied toward any niche market - not just art!
I will use my Fine Art Tips blog for an example:
First think of your niche + the people possibly interested in your niche = how your article can benefit
ART + Art Enthusiasts = "Graffiti: Vandalism or Art?" or "Andy Warhol & Nature"
ART + Twitter = "Brand Yourself as an Artist on Twitter" (tips for any niche)
ART + Travel = "Maui's Diverse Art Scene" or "Painting & Playing in Provence" or "My Tour de France - Paris"
ART + Motivation = "Overwhelmed in the Studio or Office? Check Your Work Habits" or "Attitude - It's Your Choice"
ART + Outdoor Enthusiasts = "Survival Tips for the Outdoor Painter & Enthusiast" or "A Brush with Danger - Painting in the Back-Country"
ART + Museum Lovers = "A Day at the Louvre" or "A Day with the Impressionists"
ART + Home Decorators, Designers = "Hang Your Artwork Like A Pro" or "Use The Hidden Meaning of Color"
ART + Design & Photography = "Improve Art & Design with the Rule of Thirds"
ART + Photography = "Top 10 Photo Reference Tips for Artists"
All of the above examples have helped my blog reach beyond my art niche and access new demographics. When your readers learn something new or find something of value to them, they will most likely become return visitors and potential customers.
Although I do not profess to be a marketing expert, I do have a natural 'knack' for sales and marketing within my own niche. Take a moment and try to apply the same formula to reach new readers and prospective customers on Twitter, Facebook, and your blog.
Share Your Gift, Share Your Art, Share Your Images
Please Let Me Link to Your Artwork, Please?
The True Focus of Art Marketing
The New Branding
Building Relationships with Your Collectors
Be Ready for Unexpected Opportunities