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Seth Godin's Linchpin - Enhancing or Diminishing the Word Artist?

by Clint Watson on 1/26/2010 10:46:02 AM

This article is by Clint Watson, former art gallery owner/director/salesperson and founder of FineArtViewsYou should follow Clint on Twitter here.

UPDATE - 1/27/2010 - I changed the title of this post from "Demeaning or Enhancing" to "Diminishing or Enhancing" - I know Seth Godin would never "Demean" artists and realized the word "demean" was too harsh for the idea I wanted to discuss.  Seth Godin is one of the most forward-thinkers of our time, and I *am* very much looking forward to his new book, Linchpin, discussed a bit in this post.

Is Seth Godin Enhancing or Diminishing the meaning of the word Artist?  The short answer is: I'm not sure.

Seth Godin Releases Linchpin

The blogosphere is all buzzing about the release of Seth Godin's new book, Linchpin: Are You Indispensable?  I admit that I have not read the book yet, and that I do plan to as soon as I can get a copy since I've always found Seth's work to be enlightening and insightful.  I'm sure that Linchpin will be no exception.

In fact, in reading what Seth has to say in public interviews about Linchpin, it appears that his new book will deliver up many more insightful ideas.  Here's one quote: "Art is a personal act of courage, something one human does that creates change in another” and “Art is a gift that changes the recipient.”  Hmmmm, change, where have we heard that before on this blog?

Redefining the word Artist?

Seth usually has the authority and insight to redefine words in this brave new world, but this time he seems to be attempting to redefine the word artist.

Take a look at these quotes from around the blogosphere (emphasis added by me):

"Artist doesn’t mean painter or cartoonist or playwright. Artist means someone willing to stand up, stand out and make change." [Source]

"what do we call a customer service rep...that changes the game, that elevates each interaction and that takes enormous emotional and professional risk with their work? I think they need a name, so I stole one. I call them artists."  [Source]

"A great waitress or conductor or politician can make art. So can David, who cleans the tables at Dean and Deluca. Art isn’t the job, it’s the attitude you bring to the job and work you do when you’re there." [Source]

“Art is a personal act of courage, something one human does that creates change in another” and “Art is a gift that changes the recipient.” [Source] (Ed Note:  This quote applies to art, but it could apply to many other "acts of courage" as well).

"By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work." [Source]

"An artist can be a software developer, a customer service rep, well, it can be anyone." [Source]

"Biz Stone was an artist when he figured out how to launch and scale Twitter's marketing."  [Source]

An Artist or a Craftsman?

Now, while I don't disagree with Seth's point, which is that striving for world changing greatness in any career is a good thing, but does that make everyone an artist?

When I first launched our services, I struggled with my own title.  I despised the idea of calling myself the "CEO" or the "President."  I mainly love to write software that changes other people's lives for the better.  So I finally settled on the term "Software Craftsman."  Before I did though, I seriously toyed with the title "Software Artist."  In some ways, what I do is similar to an artist:  I spend hours alone in my "studio" creating a physical manifestation that began as a vision in my head.  I practice relentlessly, trying to get better, trying to learn new techniques so that, eventually, I can become a "master."

However, in the end, I decided on "Craftsman" for a couple of reasons.  

The first reason is that I was nowhere near accomplished enough to call myself an "artist" (and I'm still not), and I didn't want to demean or insult the real artists we  have the privilege to serve.  I think confidence in one's own "mastery" is something a lot of people struggle with.  Hugh MacLeod (who is a real artist) said in his interview of Seth, " I’m a professional artist myself, and even I don’t much like using that term." [Source: question 4].

Art for Art's Sake

The second and bigger reason I went with the term "craftsman" is that, regarding the definition of "Art" (and hence the word "artist"), I subscribe to the philosophy of Ars gratia artis - or "Art for Art's Sake." It means that, "the intrinsic value of art, and the only "true" art, is divorced from any didactic, moral or utilitarian function."  [Source]

Software, while it can be inspired and beautiful (not that I'm saying our software has achieved that level yet), does possess a utilitarian function.  Just ask our customers who use our software to build websites, to post to their blogs, to send email newsletters and to sell their artworks.

Paintings, on the other hand, exist solely to express beauty, to move the viewer through, and solely though "aesthetic bandwidth" (yes, I just coined that term, Seth's not the only one who gets to define words :-)).

Art Changes the World  Intrinsically and Even Separately From the Artist

I realize that the words "art" and "artist" have always been hard to define.  And just because I believe art should be defined according to "Art for Art's Sake", that doesn't mean everyone has to define it that way.

From what I've seen in these interviews, Seth talks a lot about changing the world.  Anyone who reads this blog knows that I talk about changing the world all the time.  I think there is a subtle difference in what we're saying though.  Linchpin seems to be talking about people changing the world, with their attitudes, with taking risks, with elevating their "craft" to greatness.  What I'm (mostly) talking about is the artwork itself changing the world.  The art is intrinsicArs gratia artis

A few examples of the art changing the world, where the artist may not have set out to:  Sometimes pieces that the artist thought were uninspired change a viewer's life. One of the biggest SOB's I know makes art that will make you laugh and cry - his art changes the world and will continue to do so long after he's gone.  I adore the art, can't stand the artist.  Some artists struggle for their entire lives, but their art changes the world after they pass on (Van Gogh).  Seth said that, "According to my definition, doing private stuff doesn’t count", but since the world-changing aesthetic bandwidth of a work of art exists in the work itself...well....sometimes the private stuff does count.

So Just Who is an Artist?

Seth said in the quote above, he needed a word for the game changing, risk taking people who wouldn't normally be called "artists" saying, "I think they need a name, so I stole one. I call them artists."  But I thought he had a word for such people already, or at least for the great work that they do:  Purple Cow.

If my insurance broker, my coffee shop waitress, and my mechanic are all now artists, then what do I call you as someone who creates paintings, sculpture, fiber art, or photography?  Do I now have to go around, always referring to you as a "visual artist?" 

What Do You Think?

I've always admired Seth and I'm really on the fence on this and would like to know what you guys, the "visual" artists who read this blog think?  Is Seth expanding the word artist?  Is that OK with you? Or is it demeaning to real artists? Can work that is not "art for art's sake" truly be considered "art?"  Am I just being a typical INTJ and getting hung up over semantics?

I would love to hear your thoughts.

I'll end with my usual and long-standing closing line, go change the world.


Clint Watson
Software Craftsman, Art Fanatic, Contrarian Marketer

PS - If you want to buy a copy of Linchpin for yourself, and if you want to support us in bringing Fine Art Views to you, feel free to click on our affiliate link and get your own copy:
Click here for Seth Godin's Linchpin: Are You Indispensable?


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Related Posts:

The New Branding

Art Marketing for Artists Who Want to Change the World

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Seth's Law: Get Others to Talk About You

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Topics: Art Business | Art Commentary 

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Carla Sanders
If Seth's composed a book around artist as the pervading metaphor -and label- for creativity and excellence in any field, any job description, then it's a done deal.

It's inaccurate, but it can also be seen as a tribute to what a good job artists are doing infiltrating the mainstream. We are not a dirty secret or strictly esoteric, high culture artifacts ourselves. Everybody wants to be an artist.

In adapting terms to describe the life changing service, attitude, attention and consciousness anyone can bring to their life's work, Seth might have been more accurate to use the word Shaman. A shamanistic approach brings transformative power to many kinds of situations without there being a specific concrete object produced.

Shaman is more loaded and less understood than artist, and not so easily co-opted. Not everyone knows that Joseph Campbell said that artists are the Shamans of our times.

Seth is absolutely correct. Warhol, Shepard Fairey, Picasso - all of these artists not only were extremely prolific "shippers" but they were and are even better businessmen. Produce enough art or change the game and eventually folks will take notice. With the proliferation of social media and the web it's given artists more (free) tools to promote their art and actually achieve wealth WHILE they're still alive.

Stacey Cornelius
Subway used to call their employees "sandwich artists." For putting a pre-determined amount of ingredients on a pre-sized piece of bread.

The word is in danger of becoming a throwaway.

The only good that can come of it is if it banishes the stereotype of the artist as "other," and finally gives us some real credibility in the mainstream.

I admire Seth's ideas, too, but I think it's a case of appropriating a word without fully appreciating (or understanding) what it means. For us, it's far beyond a label - it's who we are, to the core. I think he's overstepped.

Chris B
I am kind of sitting on the fence with you with this one too. It's really a shame that our society has so devalued the words "artisan" and "craftsman" because in a lot of the instances Seth cites, I believe that these might be more appropriate. (I LIKE that you decided to to with "craftsman" for yourself.)
Maybe we need to look again at the term "master" in the old guild system sense of someone who has proven mastery of a subject to the point that he or she now possesses the skills to be able to teach the apprentice/journeyman.

Esther J. Williams
Clint, this is a good one, you have really sent me into a deep thought provoking, philosophical state of mind. I think Seth is right in many ways, but I do NOT feel right about everyone on earth being called an artist. That is stealing something special we visual artists worked very hard for. It would make us fine artists obsolete and I believe that is just not going to happen on this earth. There is the 'art of' doing everything and that is how I relate to Seth calling people artists who take their job seriously and do it well. The art of cooking, the art of gardening, the art of writing. Musicians, dancers and actors are called artists, it`s a well known fact. So Seth wants to spread that noun further using the concept that anyone who creates work that goes beyond normal duties, I won`t roll over in my grave, but Michelangelo or Leonardo might.
I think you Clint are 'like' an artist in being a Mother Teresa to us artists with your coaching us to change the world, you have an eye for the best art, you design creative software for artists, you are part of the family of artists. Your abilities, your craftsmanship is totally unique and you wan to grow. That is being 'like' an artist. We never stop to achieve. All that is missing is the brush in your hand at the canvas and making a masterpiece. That is the key point which spells out the difference between true artists and a person practicing the 'art of' striving for a greater ideal within their profession.
Now, I really am charged with energy and want to put a brush to the canvas!
And yes, I do believe in art for art`s sake, the departing from the formalities and creating an inspiring work of art to touch humanity in the heart.

Daniel Sroka
In a way, using the term "artist" to refer to people who do their job exceedingly well is more demeaning to those other job titles. I know a plumber, who is a master, a wizard of the plumbing trade. But if you called him an "artist" he'd laugh. No, he is a Plumber. A real plumber. He is proud of his job and what he does, and feels he has earned the right to call himself "plumber".

Seth's definition of artist reminds me of that speech by Martin Luther King Jr:

"If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.'"

seth godin
This is good stuff, and a worthy topic.

I think it will be easier to have this discussion about what's in my book after people have read my book, but to chime in, I'd say that it's clear we long ago stopped using "artist" to mean painter.

Playwrights, poets, ballerinas can all be artists.

At the same time, there are lots of people in the 'arts' who are trying hard, perhaps, but aren't artists at all. They're copycats, or hacks, or in the wrong field.

Craftsperson is a good word, but as you mentioned, it's at some point about utility. If I'm buying software, I want it from a craftsman.

Which leads to my point. To be an artist is to do precisely the opposite of those guys at Subway who are following a manual. To be an artist is to be generous with your passion, to work to make change and to do work that matters.

That's not the same as a Purple Cow. A Purple Cow is a product or service worth talking about. Some art is better not talked about, no?

Janice Cartier
I liked the value Seth recognizes in what we, as artists do. What we bring and the cultural currency we create not only in our work, but in our approach to life. What bothered me in the reading, seeing the "borrowing" of the title...that gave me pause. I am still thinking that one over, but it's a useful word to use to make his concept flow easily. And there are a lot of ways to make art across disciplines. I wouldn't like for semantics to get in the way of a really good, good appreciation for that thing we do. Taking that to the marketplace of ideas is a good thing. But I have to admit, it bothered me a bit...if it were easy, everyone would do it..and easy it is not. I earn the right to use the term for myself everyday. So on the fence a bit here.

Esther J. Williams
Seth, your right, I`m wrong. Look at 2. In Webster`s dictionary:
artist n. (ML. artista, craftsman, artisan) 1.a person who works in or is skille in any of the fine arts, esp. in painting, drawing, sculpture, etc... 2. a person who does anything very well, with imagination and a feeling for form, effect, etc..
Also for artiste n. 1. a professional person in any of the performing arts 2. a person very skilled in his work: often humorous or facetious.
Clint, you are both an artist and an artiste being funny that you are!
I get people asking me what I do all the time, I say I am an artist, they say, What kind of art? I say an oil painter. There are all kinds of artists, that`s for sure.
So, I am going to practice my specific categorized term as an artist - oil painter and create a cow, except not a purple one. Brown and orange with long horns...

Clint Watson
via with facebook
Stacey - yes sometimes words do get appropriated and change meaning over time. I once read that the word "gentleman" used to mean a man who "owned land." So, in the strictest sense of the word a land owner who was a jerk was still a gentleman. But now it just kind of means "nice guy"

Daniel Sroka
Clint: Ha! I didn't see that! I think that quote really made the rounds on MLK Day. It's such a resonant idea, especially during our current economic upheaval. I look forward to reading how Seth is translating this sentiment to our internet age.

Clint Watson
via with facebook
Seth - you are absolutely right on that point about 'artist' <> 'painter' - I have often been quoted as saying, "a painter shows me WHAT he painted but an artist shows me WHY he painted." That's the idea I've been trying to get across - putting paint on canvas doesn't make one an "artist."

We're all looking forward to the book - you certainly do have a way of making the rest of us stop and think.

Mary Anne Davis
Marcel Duchamp called painting "retinal art" almost 100 years ago. Joseph Beuys coined the term social sculpture in 1970 an said "everyone is an artist and society is a sculpture". These 2 artists set the tone for development in art in the 20th century. Seth's ideas in Linchpin are based on art history. Art and business have been secret bed fellows since Michelangelo seduced Lorenzo Medici into paying for the David. So, let's get over the preciousness of art as something "special" and recognize it is all art. Now we only have to decide what is good and what isn't.

Janice Cartier
I read the book last weekend and really liked it a lot. Recommend it highly. Thanks for the discussion here. :)

Stacey Cornelius
I agree with you, Clint, but for some of us, "artist" is a professional designation, which becomes problematic, because there's confusion about it.

Do we talk about an artist as someone who engages in a process, or is it someone who makes a piece of art? And who gets to decide what any of that means?

Lawyers pass the bar. Engineers have certificates. Doctors have their degrees, and the respect for the profession (lawyer jokes aside) that goes with it.

It's frustrating.

Apologies, Seth - I understand how you've defined it, but the notion of "what is art" is a hornet's nest. Always has been, probably always will be.

Maybe the solution for committed makers of art is to leave the generic behind. You are an oil painter. You are a photographer. You are a writer of childrens' books. You spent all that time honing your skill, so why hide behind the big umbrella?

Clint Watson
via with facebook
A little of topic, but - the way that Seth launched Linchpin with bloggers interviewing him and then, apparently, spending time watching and responding to the online buzz surrounding the launch...brilliant.

If you want to learn marketing - spend a few minutes thinking about what he just did.

Could you get all your artist friends to interview you on their blogs prior to the opening of a show? I don't know, but there's got to be some useful take aways here....

Esther J. Williams
Seth remarked, "Some art is better not talked about, no?" Webster`s decription for that is, artless adj. 1. lacking skill or art 2. uncultured; ignorant 3. not artistic; clumsy; crude. It goes on.
I love the dictionary and with the number one description of artist being someone who works in or is skilled in any of the fine arts, I rest my case.
Over 500 hundred years of artists in history books can uphold this title. Their torch has been passed onto us artists living today who will be in tomorrow`s art history books.

Mary Lawler
This reminds me of the intrepid question "What is Art? If we could define that then maybe we could define "artist". The word "artist" is far too open a concept, especially now, to be claimed by Fine Artists or Painter or Sculptor. In order to inform people about us and our work we have to be more specific than "artist". Whenever I refer to myself as an artist the 20 questions begin. We have not let go of the idea that artist = painter by a long shot. "What kind of painting do you do?" I am not even a painter. I have to further describe myself as a Lettering Artist or a Collage Artist in order for someone's mind to focus in on the particulars. Poets, ballerinas and playwrights have always been artists. Performing Arts, Literary Arts, Book Arts, Fiber Arts...we have had to further define the word artist as art expands. "Artist" is becoming so inclusive now, it is becoming diluted. I get what Seth is saying, everyone would do well to embrace the attributes of an artist for themselves.
But I prefer to use the word "artist" as a noun, not an adjective.

Clint Watson
via with facebook
On the issue of "what is art" some of us have had a discussion about the ability of great art/music/movies [hence "the arts"] to bring someone to tears, or laughter, joy, sorrow.

Some of us are wondering if the "creation" of a waitress, customer service rep, or janitor can create the same emotional response. Not the PERSON but the WORK they create - by itself, hundreds of years later. Probably not.

So the real question (if that emotional response is required for something to be art) might be does the work have to be "art" for the creator to be considered an "artist?"

Lori Woodward
Clint, first your line on this blog brought a smile to my face:

"aesthetic bandwidth" (yes, I just coined that term, Seth's not the only one who gets to define words :-)).

I've had jobs as a waitress, software engineering aide, etc. I've also have a Bachelor's degree in Art Education. So what do you suppose I would teach with that degree?

I guess you could say my writing is a sort of art, but does that means I say "I'm an arts artist"? If I say, I'm a "writer artist", then what does that mean?

However, If I say I'm an "arts writer, or "writer for art publications", you get it.

But to give Seth the credit, I think what he's saying is that anyone can approach their job as an artist would his or her canvas or stage... not that we call everyone with the title "artist".

Ok there must be a new flu virus going around that's giving people word-worry. Or is it label-worry? Over at the artist daily forum last week, there was a big bruhaha about some guild president who defined life drawing from a studio setting as unoriginal and therefore unacceptable for exhibit. What did Shakespeare say about the rose by any other name? :)

Clint Watson
Well, I did say I might just be being a picky INTJ - :-)

Diane McNeil
via with facebook
Great conversation and Seth's book is on my wish list (from you, here, Clint) but (and there is always a but)I just don't appreciate being relabeled, redefined, transformed into someone else. After all the years of struggle and growth to finally get to the point where I am comfortable with my skills, my vision or voice, and my willingness to call myself an artist, now someone with authority and a BIG voice changes the game. It's exciting, but unnerving. The discussion/argument of what is craft and a craftsman vs what is art and an artist can be infuriating and boring and unending but important nonetheless. Not sure this helps anyone understand any better.

Brad Sears
Picking-up on Mary's line of thought: years ago (I think it was in the late 60's), I recall one art critic commenting to the effect that "everyone's a genius, but nobody can draw a hand anymore." That said: I'm fine with being called an Artisan or Craftsman. While I create works that exist purely for their own sake, I also craft pieces that are, I hope, aesthetically utilitarian. If my work lasts past my lifetime - that's great. I will let a future generation decide what I was.

Carla Sanders
via with facebook
Reading the responses here, and following some of the references in Clint's post, and I am getting a warm fuzzy feeling for Seth and his affinity for the word artist. The qualities of artist that he wants people in any field to embody in their work make me proud. What a contribution I make if through my work, my words, my relationships, my marketing as an ARTIST I inspire anyone to know themselves beyond the labels they've been living under. That is literally what my work is about. My tag line includes the words Magical Powers.

A quick story about my favorite Barristo in my local independent super cool coffee shop. He's an artist: he makes, exhibits and sells painting and sculpture. His persona is artist: creative and dramatic tatoos, piercings, costumes. Why is he indispensable to ME? The second I walk in the door, he's making my Usual, with a nod to double check I haven't changed my mind today. I surrender to his attention, his excellence, I let it sustain me in my busy life. He's an artist, OK, and he's a healer, and yes, a coffee shaman.

Clint Watson
Just an update everyone - I changed the title of this post from the original "Demeaning or Enhancing" to "Enhancing or Diminishing the Word Artist" - It dawned on me later that "demean" might imply something intentional, which I know Seth Godin wouldn't do. I feel the word "diminish" vs "enhance" is more accurate to the discussion I wanted to have about what the proper definition of an "artist" is.

Jeanne Guerin-Daley
Very interesting discussion!
I feel that sometimes the word "artist" is thrown around a bit too much for my comfort level. I agree that if everyone who simply does their work very well can be called an artist, then that diminishes the value of the title for the person who has not only achieved mastery of his or her artwork, but has also managed to include that something extra which makes it art. It's that "WHY [he paints"], that extra level of emotion, that ability to create a change in the art viewer, that thing that makes it "ART" rather than a pretty picture, which makes the difference..

I think that when a non-artist meets a visual artist, and they appear to be impressed, it is because there is a certain respect for the talent, but also an understanding of the persistent and constant commitment which is required in order to become an accomplished one.

Wendy Edsall-Kerwin
While I totally get what Seth is saying, I don't agree with using the word artist. I also don't like using the word craftsman as something less than artist. I am an artist and a craftsperson, and I don't find either side to that to be less than the other. I know that this isn't the jist of the post, but in some ways it is. You want us to question his use of that word, but I want to question your definition. This is a major problem in the crafts community right now, what to call ourselves.
Ultimately, I think that we should define ourselves to ourselves, but in reality the outside world will always define you how ever it sees fit.

Esther J. Williams
Clint, by coincidence, I was just on Google looking at my search for esther j williams. There it was on the first page, the first comment I left on this blog with the original title you had. I should do spell and grammar checks, I found a few errors, from now on I will.
Artists and people, everything you write on blogs goes into Google`s search engines under your ID name. Just letting you know to be aware of the things you state don`t go away, they remain public and attached to the source, you. So, write interesting comments that relate to being an artist because that is what we want people to take an interest in and click on our website.

Also, in my list under my name in Google I found someone from Romania did a neat slide show of my art with my bio and titled is Esther J. Williams - Painter. I`ve seen people mention me before in links, but this was the first time someone called me a painter instead of an artist and did a slide show. Isn`t that a coincidence when the title, artist is what we are talking about? I am being given a new title by the public, a painter. That`s okay as long as there is another reference showing I paint paintings, not walls. I am not being diminished, a stranger is spreading the word about me. I`ll take that.

Michelle Basic Hendry
Interesting topic. I am an INTP, by the way.
I use the term artist and I am not so sure I like the cultural meaning that the last 3 decades have attached to it. For so many non-artists, the term is used like a license for bad behavior. To say I am a painter gets me questions about the houses I've done.

Getting 'labeled' in some ways is not all that appealing, it's just convenient. In order to embrace change, I might have to try on another convenience or perhaps embrace the idea that to be an artist, truly, I need to be held to the highest standard of my field, as Seth suggests. What's wrong with that?

The etymology of art is all about skills and connection. I am not sure Seth is being an iconoclast here. Society just loves labels. They help us classify things, but along with culture, the meaning of labels, like words and symbols, changes. It must.

I like how William Blake the English visionary (artist??) put it: "I must create a system or be enslaved by another man's". I think that is exactly what Seth is doing. Explore it, just don't go and get trapped in another 'label'. Just be creative and be exceptional.

Laura den Hertog
Interesting question Clint. From my point of view the answer is simple.
I am an artist. I paint pictures. Sometimes I call myself a professional artist, which only means I make my living doing it.
All those people out there who change the world through whatever their form of expression is...are creatives.
I am a creative too, but my form of expression is as an artist.
Ya batta bing, ya batta boom.


Roy Simmons
Hi everybody!
I am just an Amateur or, possibly, semi pro Artist. I have a small claim to fame. I am mentioned in Seths book as the guy who coined the term 'Artists who can't draw' (thats me by the way!)
I also invented simmtrace
I have also 'invented' the rough brush watercolor technique (ok- its not really new, but gets people painting quickly)
I am also the host of the worlds only fairly regular watercolor radio show (ok ok its a podcast, but thats like radio!) on itunes, rough brush watercolor.

This is a great site- I will have to spend time here and hopefully get to know you guys. Oh- and you can read more detail about me on this blog post...

An interesting appropriation/redefining of the word artist. Just the opposite of Catholic/catholic usage, where big C stands for the group based in the Vatican and little c means universal.
I like some of Mr. Godin's definitions for artist, just think he should have used a different word.

Clint Watson
Bruce - that brings up an interesting point is there a big "A" little "a" distinction? Once who creates visual art is an "Artist?" while Godin's definitions would fall under "artist?" Maybe so.....

catherine meyers
Very interesting discussion and I think a useful and neccessary one from time to time to enable ourselves to figure out who we are as artists and creative people.

I think art theorists such as Beuys, etc., are very helpful in understanding the ideologies and various discourse that have all contributed to the historical and ongoing discussion within past and present context and how it relates today and to ourselves.

We all have to individually decide and find our own way and ideology without the dictate of some one else's.

catherine meyers
Very interesting discussion and I think a useful and neccessary one from time to time to enable ourselves to figure out who we are as artists and creative people.

I think art theorists such as Beuys, etc., are very helpful in understanding the ideologies and various discourse that have all contributed to the historical and ongoing discussion within past and present context and how it relates today and to ourselves.

We all have to individually decide and find our own way and ideology without the dictate of some one else's.


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