An artist we know recently decided to switch from her weekly sending schedule to a 5-time-a-week schedule - here's what she discovered:
It's interesting that I only lost three [subscribers who were artists] when I changed to the short five day format. All of my other patrons stayed with me. The response to my letters has tripled since I changed and I get lots of positive feedback now. The actual number of patrons opening the letter has not changed, so instead of exposure to my paintings one day a week, the same number of people are seeing them five days a week. A great thing. [Source]
Now, go change the world.
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