Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life

Blog


« Apologies and an Explanation | Main | F. Michael Wood - Soulful and captivating... »


Follow this Blog



Subscribe to our Newsletter



Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip

 

Blog Roll

Mikki Senkarik's Blog

















abstract art
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art challenge
art collectors
art criticism
art education
art fairs
art forum
art gallery tips
art history
art law
art marketing
art museums
art website design
art website tips
art websites
Art World
art world problems
artist resume advice
artist statement
artist tribute
artist website tips
artist websites
assemblage
BoldBrush
BoldBrush Interview
BoldBrush Winners
Brian Sherwin
BrushBuzz
Canvoo
Carolyn Henderson
Carrie Turner
cityscape painting
Clint Watson
collage
colored pencil
conceptual art
Connie Tom
copyright
creativity
Daniel Keys
Dealing with art forgery
Deber Klein
digital art
drawing
email newsletters
encaustic painting
etching
exhibiting art online
exposure tips
Facebook
FASO
FASO Art News
FASO Daily Art Show
FASO Featured Artists
fiber art
figure painting
FineArtViews
FineArtViews Interview Series
functional art
Gayle Faucette Wisbon
glass art
Google
Guest Posts
Holiday
InformedCollector
inspiration
installation art
Instruction
Internet Scams
Jack White
Keith Bond
landscape painting
Linda Mikulich
Lisa Call
Lori Woodward
Luann Udell
Matthew Mahler
mixed media
Moshe Mikanovsky
oil painting
online art competitions
online art groups
originality
painting
pastel
photography
Pinterest
plein air painting
politics
portraits
pottery
pricing artwork
printmaking
realism
religion
Robert Genn
Sarah Maple
sculpting
sculpture
seascape
sell art
selling art online
selling fine art online
SEO for Artist Websites
social networking
still life art
street art
support local art
Think Tank
tips for exhibiting art
Twitter
watercolor
watermarks
websites for artists
western art
wildlife art




 Archives:Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005

 

The Benefits of Gallery Representation

by Lori Woodward Simons on 11/4/2009 1:11:21 PM

Today's Post is by Lori Woodward, Regular contributing writer for FineArtViews.  Find out how you can be a guest author.


Last week, a small group of artist friends were sharing ideas about art marketing over dinner. One full time artist, who has both worked with galleries and sold on his own, asked another artist why he was seeking out gallery representation when artists today can sell just as easily on their own while avoiding paying the 50% commission to a gallery.

The ways that art reaches collectors is changing rapidly. Many artists are successfully selling from their websites, outdoor shows, and even forming small group shows by renting rooms in hotels or public buildings. Some sell via Ebay, and "Painting a Day" sites. With the Internet, power is definitely transferring to the artist. Many artists are abandoning the "middleman" and connecting directly to the buyers.

This new power to sell is a great thing for the artist. Knowing this, then the question becomes: Why would any artist seek gallery representation when commission rates are so high? There's no one right answer. Recently, I've seen several artists who had been previously selling on their own make significantly more income and get national recognition through gallery representation.

Here are the things that a high-visibility gallery can do for an emerging artist:

1. Connect the artists with their loyal clientele. Galleries have worked long and hard to gain a list of serious collectors. These gallerists convince these same collectors to invest in the careers of their emerging artists.

2. Endorsement: Representation by a major gallery that advertises nationally amounts to an endorsement. Those artists who think the art world is a non competitive place are fooling themselves. In order to get into a high visibility gallery where avid art collectors shop, ones artwork has to be of the highest quality, on quality materials and with quality framing. (Keep in mind, that I'm coming from a traditional, representational artwork background.)

3. Advertising: Some galleries habitually advertise in major art collector magazines.They budget and plan to spend a certain amount of money each year on advertising. Lone artists can rarely afford to advertise as often as galleries do - on a consistent basis. When artists pay for their own ads, it's tooting their own horns - which does work if the art gets noticed by the right people, but when a gallery pays big bucks to advertise the work of an artist, the artist gets credibility from someone else - which sometimes has more sway with the public than self-promotion.

4. Higher Prices: Since galleries are frequented by people with large budgets for collecting, they expect to pay a substantial sum for high quality works of art. I'm seeing artists right now who are making nearly ten times the income they did when they sold on their own.. Showing work in a gallery setting can increase the value of the work almost instantly. Not that the work was worth any less before gallery representation, but the perceived value of the work increases.

5. Building excitement: I've seen that when collectors attend big art events, they like to brag about their collection. They even compete with each other in buying paintings. There's a whole cultural significance built around the "art event". The auction or show where works are sold by draw increases the likelihood that there will be more than one buyer for each work. Competition can be fun, and it gives the collector whose name is chosen bragging rights. When these same people buy on the Internet, it's not as exciting. Each February, I attend Settler's West Miniature show in Tucson. Folks fly in from all over the country for this one evening where more than 300 works will be sold in a matter of a couple of hours. Attendees put their names into the corresponding box for each painting. Some boxes contain so many names that the gallery personnel have to transfer them into a large salad bowl. When the single name is selected from the bowl, it is often accompanied by a squeal of delight from the person who won the ability to purchase the painting. The others, who missed out groan with disappointment.

6. Art Buying combined with travel: Gallery districts are often located in or near resort areas. People who love to collect artwork combine their gallery shopping with eating at fine restaurants and vacations. Some have second homes in the area. My husband and I are much more likely to buy a painting while we're vacationing. There's something about the "out of town" mindset that lends itself to buying things you normally wouldn't consider on a day to day basis at home.

To sum up this blog, it is my opinion that while many artists will choose to successfully sell on their own, we will see galleries continue to represent artists. I believe that many of the dishonest dealers will soon go out of business. Some successful galleries are now moving their businesses to their home and rent hotel rooms for events while selling works from their website. However, it doesn't look like galleries that do what Settler's West does, will lose attendance any time soon.


[Services:
FASO: Want Your Art Career to Grow?  Set up an Artist Website with FASO.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $12,500 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.

Backstory: About Clint. Email EditorTwitter. Republish. ]


Related Posts:

12 Steps to Get Your Artwork Noticed by Galleries

Art Galleries: The Good, the Bad and the Ugly

Negotiating with Art Galleries

When to Break Gallery Ties

Gallery Representation

Negotiating With Galleries - Part 3

Why Galleries Rock

Art Galleries

A New Kind of Gallery Relationship

Negotiating with Art Galleries - Part 2


Topics: art marketing | Gallery/Artist Relationship | Lori Woodward Simons 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share

 Comment on this










 

FASO Resources and Articles

Art Scammers and Art Scam Searchable Database

 

FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved