This post is by guest author, Tommy Thompson. This article has been edited and published with the author's permission. You should submit an article and share your views as a guest author by clicking here.
Using Note Cards as a Marketing Tool
Artists can endear themselves to their collectors and promote their artwork at the same time by giving the purchasers of their artwork a token of appreciation. One way that I do this is to give my collectors five note cards featuring their recently purchased painting on the cover of the cards. I provide the note cards to those who buy a 16 x 20 inch or larger painting. My collectors appreciate receiving these note cards, which they can then use to send notes, invitations, or thank-you's to their friends and others. These cards are saved as templates and copy/photos are changed as needed. I've included instructions for designing the note cards for my horizontal and vertical paintings below:
Note Cards for Horizontal Paintings
Using Photoshop Elements, I open a 300-dpi, vertical page. I then drag onto that page the painting image that I have saved as 300 dpi, 6 inches wide and rotated 180 degrees (upside down). About one-half inch below the photo, I type the following information:
Note Cards for Vertical Paintings
"Tennessee Hillside Horses"
by Tommy Thompson
30 x 40 inches, Oil on Canvas
In the Collection of John and Mary Doe
For vertical paintings, I open a 300-dpi, horizontal page in Photoshop Elements. I then drag onto that page the painting image that I have saved as 300 dpi and 6 inches tall, but I do not rotate this one. The sample copy above is placed to the left of the image at the bottom of the card. This card is then folded flush with the left side of the image and trimmed borderless.
I print the note cards on 8.5 x 11 inch, 67# white vellum cover, fold them flush with the top of the image, and trim them borderless to fit in envelopes purchased at an office supply store. After the card is folded, the text will appear on the back of the card. I enclose the note cards and envelopes in a plastic sleeve and ship them to the collector in a bubble mailer.
To see sample note cards, both horizontal and vertical, click here:
I am always sure to include a handwritten "Thank You" to the collector written on an extra note card.
In addition, I also save the jpeg file of the note card image on a CD and mail that, along with the five note cards and envelopes to the collector; giving them permission to print more cards as they wish.
A great benefit to providing these note cards for collectors is that I feel I gain greater exposure for my artwork every time my collectors send out these cards. Additionally, when my collectors print more note cards at their own expense, I reap the benefits without the added expense of printing and postage.
Saying "Thank You" to collectors can first appear to be a minor gesture; however, it can make an artist stand out from the crowd. In an age of electronic messaging, taking the time to send personal messages to your collectors can reap big rewards.
This article is reproduced with permission.
Copyright 2009 - Tommy Thompson