This Post is by Lori Woodward Simons, Regular contributing writer for FineArtViews.
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I've had the pleasure of working with a handful of commercial galleries since the mid 90's, and while the majority of my experiences with them were positive, a couple of gallery situations were less than desirable. Before I begin talking about what disturbed me about these working relationships, I'd like to commend the gallerists who "do it right" by promoting their artists while paying monies due in a timely manner, holding shows and paying for the wine and cheese (sometimes even caviar), and treating artists like partners instead of inferior employees.
Are Gallerist's Critiques Helpful or Do They Irritate You?
For this particular blog post, I want to focus on a questions for artists out there who've worked with commercial galleries... how do you feel about having the gallerist critique the work you deliver? Is it helpful or does it irritate you? What about the gallery dealer who gives you a list of things to include in your painting - so that it will sell? And finally, how do you feel about "themed shows"... you know, where the gallery says, we're having a show that features "Summer" or "Food"?
While I don't mind a fair critique every once in a while, I've worked with one galleriest who critiques every work I hand him - to the Nth degree, requiring that I change these things before handing the work over for display. Sometimes he points out all the things wrong with the painting and then rejects it. Honestly, I would prefer that he just say no to the ones he doesn't like without explanation.
I do regularly get critiques from artists and colleagues whose opinions I respect, so I'm not saying I don't like critiques in general.
For the most part, the gallerists I've worked with simply take what they like or think will sell and reject the ones they don't want - without explanation as to why. I'm not insulted when they reject paintings because they know what their clients want. Many times, I can take those "rejected" paintings to another gallery where they are received and consequently sold. Just because one dealer says no to taking a painting, doesn't mean it's a bad painting.
This is Not a Complaint Session
So let me get back to the main question:
How do you feel about having the gallery owner tell you what to paint and how to paint it? Yes, this is a slightly controversial question, and I'm not looking for a complaint session.
Please don't mention any gallery names - I don't want to be sued or hurt the business of any gallery. It's hard enough for them these days to keep their doors open. This post isn't about ditching gallery dealers - it's about how you feel when they advise you as to how and what to paint.
Some of you may actually find a critique from the gallerist helpful - or perhaps you like themed shows because they help you to know what to paint. I'm not suggesting that these things are always a negative. That's why I'm wanting to hear your thoughts. I had one gallery dealer in Tucson who did give me helpful feedback, but it was about tweeking a thing or two in my paintings. So, there are no hard and fast rules or experiences.
via clintwatson.net
Second, NO! I hate having my work critiqued by the gallery. To that end, since almost all of my work is shipped to my galleries, I provide them with am image first. They have the option of taking the painting or giving it a pass. As you say, the gallery folks know what their clients like and no offense taken if they choose not to take a painting.
I used to have a gallery that would call me and say "Client Smith thinks the eyes are too close together" My thought was always "So? Sell it to Client Jones". Telling me that ONE person didn't like the piece didn't help me one bit and I always wondered why the gallery felt they needed to give me the negative feed back.
I DO think it's helpful when the gallery tells you that they get lots of postitive feedback from a particular painting, color, subject matter or that someone loves a painting that has already sold. Gives me an idea of what the clients in that gallery are interested in.
But, no, if 'Gallery A' asked me to repaint something or change something, I would take that painting to another 'Gallery B' and offer 'Gallery A' a different painting.