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How Artwork Image "Thieves" Improve Your Marketing

by Clint Watson on 7/31/2009 10:26:19 AM

If someone online uses one of your artwork images without your prior permission, but they do properly credit you....is that a problem?

Is it very different for a blogger to use your image without permission (with proper credit) than it is for Google to index those images in their "image search" product?

Some artists allow people to use their images for "non-commercial" use only. But think about this:  Google is indexing images for commercial use.  For that matter, Google even takes all your text content without your permission and runs ads against that content in their search results....making billions in the process.  I rarely hear anyone complain about that.  Exposure is a good thing.

I realize you can remove your images and text from Google's index, but I don't think most artists would want to do that.  Most artists who contact us ask how to get more exposure in Google's index. 

The web economy is built on links, so anytime someone wants to "pay" you with a link, let them.....perhaps you should even help them.

One problematic scenario would be the use of your image next to content that you found objectionable.  Another problem would be if the "offending" site didn't credit or link back to you.  Lastly, you should definitely enforce your rights if someone is selling products that feature your image.

However, the vast majority of the time, the person using the image is not producing objectionable content and wants to compliment and help you by posting your image with a link.

So why do some artists consider it "copyright infringement" when anyone but Google does it?

A sensible approach would be to have a statement on your website explaining that anyone may use your images on their website provided that they provide you with proper credit and that they link back to you.  Even better:  you provide an example of how you require that information to appear.  Also, add a disclaimer saying you reserve the right to demand that they remove your image if their content is objectionable to you, and that by using your image they agree to your terms.  You can easily monitor when your images are used by setting up a Google Alert.

Having your art appear on other websites will help you to change the world.

After all, how can you change the world if nobody sees your art?


Sincerely,

Clint Watson
Software Craftsman and Art Fanatic


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Related Posts:

How do we protect our copyrighted images on the Internet?

Right-Click Disablers are Annoying and Don't Work

Use Image ALT Tags

An (Attached) Image is Worth a Thousand Words

Protecting Copyrighted Images Revisited


Topics: Art Business | art marketing | Copyright | Web Site Tips 

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 9 Comments

Cory Huff
via clintwatson.net
You obviously have a strong grasp of how the link economy works Clint. Artists are one of those groups that can benefit from Google in a huge, huge way.

Another thing some artists can do is learn to create images and tag them with keywords from high traffic searches that Google doesn't have a lot of content indexed for ... I think you just gave me an idea for a blog post - unless you beat me to it.

BTW, the internet marketing for artists program is up on my blog.

Stacey Peterson
via clintwatson.net
Web exposure is great. I made $1200 for doing nothing earlier this year when a law firm found a painting of mine while doing a google image search. They paid me for the right to use the image on their website - all I had to do was send a larger file (I only put small images on my site and blog). I think it was the easiest thousand bucks I've ever made =)

The Mosaic Husband
via clintwatson.net
This is absolutely wonderful advice. I have been trying to think of what I could do to stop people form using my wife's images and now I understand I just need to state her rights and let her images flow over the web.

Thanks so much!!

Brian
via clintwatson.net
I have long thought that by obsessing over copyright, artists achieve little more than harming themselves. Now perhaps it is easy for me to speak. I am not a professional artist and my work is so amateurish I cannot imagine that anyone would want to "steal" it in the first place. But whatever I put online, I consider to be in the public domain, and anyone is welcome to use it for any purpose whatever. I do not see how I could possibly be harmed if someone took an image from my blog, made a thousand prints of it and then sold the prints. On the contrary, I would feel greatly honoured. Other artists' results may vary.

Clint Watson
via clintwatson.net with facebook
Brian,

I think that's a really healthy and generally correct attitude. Several successful artists I know actually encourage people to do whatever they want with their online image. As Seth Godin says, "ideas that spread, win." I would however, think that most artists would (rightly) care if someone were making prints and profiting off of their artwork.

Brian
via clintwatson.net
If I were planning to make and market prints of a work myself, and then found myself in competition with someone else who is offering prints of the same piece, it possibly might bother me. Otherwise it wouldn't. On the contrary, it would likely increase the value of the original, and of anything else I painted. It seems to me that copyright cases are for the most part more trouble than they are worth. But once again, I am not a professional, so my perspective is different.

Gayle Wisbon
via clintwatson.net
I recently discovered a Chinese site that is selling hand-painted copies of one of my paintings. They are using the same title and my name, but they did not obtain my permission nor do they link to my website. They are doing this with hundreds of other artist's paintings. I did email the CEO, but he has not responded. It does bother me, but I don't know what I can really do about it.

Brian
via clintwatson.net
Gayle: I hear a lot of complaints about these Chinese copy shops. And it does appear as if there is little that anyone can do about them. If they are selling the paintings not as copies of your work, but as originals by you, then it is outright fraud and you could possibly take it up with Interpol?

In the meantime, advertise on your website/blog that people love your paintings so much that they are now seling unauthorized copies of them. After all, it is only good artists, whose work is in demand, who have their work plagiarized. Given that you can't do anything about the copyists, you might as well use them to whatever advantage you can.


Clint Watson
via clintwatson.net
Brian - yes, copyright cases are extremely difficult and expensive, that is true.










 

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