I've written in the past that Art Marketing is Conversations.

Last week I wrote, that Community Precedes Commerce.  Quoting what John Hagel said when interviewed by Wired magazine in 1997 that, "Community precedes commerce".

I realized that while both statements are true, the order is Community >> Conversation >> Commerce.

The "Conversation" part in the middle means that YOU have to participate in the conversation.  The community may engage in conversations with or without you.....you don't want it to be without you.

Think about this long and hard....especially if you're not selling as much art as you would like. 

Are you participating in the community?

Are you conversing with your collectors?

Are you leading your collector clan?

Sincerely,

Clint Watson
Software Craftsman and Art Fanatic