This post is by Dave Geada, a strategic adviser to FASO and a marketing expert with over 20 years of experience in brand management,
product marketing and product management. Through his consulting company, DBS Marketing, Dave helps technology companies develop valuable insights into their customers and what matters most to them. Then he helps turn these insights into marketing and product strategies that drive sales. As a regular contributor to this newsletter, Dave helps explain latest trends in online marketing and how artists can tap into these trends to help boost their art sales.
Uploading Your Video and Generating Your Video Embed Code
So by now if you’ve taken my advice on the importance of creating videos to help you sell your art, then you probably have gone to the trouble of creating some wonderful videos that you are ready to share. You are also probably wondering how to get those videos up on your website, which is the topic that we’ll cover in this two part series. I’ll be walking you through how to do that on our FASO artist website platform, but the principles we’ll cover generally apply no matter where you host your artist website.
At a high level, here are the steps that you’ll need to follow:
Upload your video to a video streaming service. I highly recommend YouTube, which is free and works really well. We’ll be using YouTube in our walkthrough.
Find and copy the “embed code” for your video on YouTube.
Insert this embed code into a page on your website, along with some HTML and CSS code to make it look great.
If all this sounds super complicated and technical, don’t worry. We’re going to break down all of these steps for you. If you can follow instructions and cut and paste, then by the end of this two part article you’ll be able to add videos to your website like a pro. In this article, we’re going to cover the first two steps, namely uploading your video to YouTube and generating a YouTube embed code.
Uploading Your Video to YouTube
Uploading your video to YouTube is a pretty straightforward process. You’ll need an account with Google to get started. The good news is that most of us these days are using Google’s Gmail service, which means you already have an account with Google. If you don’t have a Gmail account, don’t worry. You can create a Google account right from YouTube.
To upload your video, just follow these steps:
1. Go to YouTube at https://www.youtube.com/.
2. Click on the Upload button in the upper right portion of the screen (which I’ve circled in red).
3. If you haven’t signed into your Google account, you’ll be asked to do so now. Otherwise, you’ll be taken to the YouTube Upload screen. Click on the big Upload Arrow (which I’ve circled in red) to upload a video from your computer.
4. Once you’ve selected a video from your computer, you’ll be taken to the Publish Video screen. It takes a little while for YouTube to upload and process your video. You can track YouTube’s progress through the Progress Bar at the top of the screen. While YouTube is loading and processing your video, you should add a title, description and tags for your video. Think of tags as search terms that YouTube will use to make it easier for people to find your video.
5. Once your video has been uploaded and processed, the Progress Bar will display a status of “Processing Done”. Click on the Publish button to publish your video to YouTube.
Congratulations! You’ve uploaded your first video to YouTube. Now let’s generate that video embed code that you’ll need later to insert your video on your artist website.
Generating Your Embed Code
Generating your embed code is a pretty straightforward process. These steps pick up right after you publish your video to YouTube.
1. Once you’ve published your video to YouTube, you’ll be taken to the Share screen. Click on the Embed tab (which I’ve circled in red).
2. The Embed tab contains the embed code that you’ll need to insert on a page on your artist website. By default, YouTube embed codes are set to autoplay other content when your video ends. We’ll want to turn this option off, so that when your video ends it just ends and doesn’t play some other content that might distract your collectors from your artwork. Click on the Show More link below the embed code (which I’ve highlighted in red).
3. Uncheck the first checkbox that reads “Show suggested videos when the video finishes” (which I’ve highlighted in red).
4. Now copy all the embed code in the textbox at the top of the page (which I’ve highlighted in red). Paste and save this code somewhere safe. We’re going to need it later on.
That’s it for now. Join us next time when we’ll cover how to insert your YouTube embed code on your artist website.
Adding personalized videos to your artist website is a great way to share your creative process with your potential collectors. If your website provider doesn’t offer support for videos or it’s just too hard to implement, feel free to give FASO a try free for 30 days.