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A Most Amazing Frame Experience

by Clint Watson on 7/31/2009 11:00:14 AM

This article is by Clint Watsonformer art gallery owner/director/salesperson and founder of FineArtViews. You should follow Clint on Twitter here.

I recently framed two paintings from start to finish in less than 5 minutes
(and I had to take one out of an old frame).




 Above: Ghent
by Kevin Macpherson - Frame by Art Ready Frames




Let me explain.

I had two paintings that I had needed to frame for a while.  The first painting is a fantastic snow scene by Ying Liu.  It's been in the closet because it is a 12 x 12 and I didn't have a frame that would fit it.  Shame on me.  The other painting is an amazing Kevin Macpherson oil depicting the town of Ghent in Europe.  Now, this one actually had a frame, but we had chosen to hang this painting under another Macpherson painting titled Along the Quay (depicting the French town of Cassis) so that we could enjoy the pair together.  Although the paintings were hanging, they had very different types of frames and we wanted to find a frame for Ghent that "fit" better with the frame on Along the Quay.  Your poor editor seems to have a penchant for acquiring paintings in odd sizes, which makes framing a bit more difficult.  Ghent is a 12 x 14 so it is a non-standard size as well.  (We briefly considered cutting an inch off the bottom of Ghent and making it a standard 11 x 14, but Kevin expressly forbid us to cut into his artwork*).

So here we were, needing two non-standard frames a 12 x 12 and a 12 x 14.  Unfortunately, I got out of the framing business about 4 years ago so had no access to any framing materials.

Enter Art Ready Frames.

I've mentioned Art Ready Frames before, but this was my first experience with them as a customer.  I must say I'm impressed and amazed at how simple and smooth the process was.

First, I visited Art Ready Frames' website.  I found a frame that they manufacture in-house and thus were able to do in custom sizes.  The design was the right color and size for both paintings.

I contacted Art Ready Frames and placed my order....all the while being amazed at how reasonable their prices were.  (I should know, I used to own a frame shop).

Here's where it gets even more amazing:  They emailed me and asked me to measure the depth of each painting.  The Ying Liu was on canvas and was 1/2" deep.  The Kevin Macpherson was on a panel and was 3/16" deep.  They also asked me to specify if the Macpherson needed to hang horizontally or vertically so they would know how to orient the hanging wire (it didn't matter on the Ying Liu because it was square).

10 days later the frames arrived.

The unpacking experience could not have been simpler.  I cut open the box and removed the frames.  Each frame was perfectly protected with bubble-wrap.  But, it was wrapped and taped in such a way that it took virtually no effort to remove the bubble wrap.  That's a good thing.  Most people either don't protect the frames enough or they become complete freaks about it and it takes an hour to unwrap the frame.  Art Ready Frames has struck the perfect balance.

With each frame free from its wrapping, I noticed that, for extra protection, Art Ready Frames had attached little cardboard protective sleeves to each corner of the frames.  One pull on each corner and those came free.

Now, it was time to put the paintings in!


I retrieved the Ying Liu painting.  I set it down into the frame.  And, to my amazement, the frame was wired and had the correct hardware to accomodate....get this.....a 1/2" deep canvas.  Literally, all I needed to completely frame the Ying Liu painting was a screwdriver. 30 seconds and it was hanging on the wall!



Above:  2nd Snow by Ying Liu - Frame by Art Ready Frames


Now for the Macpherson (pictured at the top of the article).  Same story, except that this time the hardware was different because it was exactly right to accommodate a 3/16" panel.  Again, a few twists of a screwdriver and Ghent was on the wall.

I can't tell you how much of a relief it was to have the frames ready-to-go with every little detail thought of.  Back in my gallery days, I never had to worry about such things because I had all the wire and frame hardware I needed, right at my fingertips.  But now, as a "regular" art buyer, I don't have any of that.  If anything was missing from the wire to the attachment hardware, I would have had to stop, drive to a frame shop or hardware store to purchase hardware.  It wouldn't have been the end of the world, but it would have been a big pain.  (I have since learned that they provide hardware on custom frames, such as the ones I ordered, on ready-made frames they ship the hardware separately since the ready-mades are drop-shipped from a warehouse).

Thank You, Art Ready Frames, for making the process of getting my art collection hung enjoyable and easy.  I'll be calling you again soon, I've got some more paintings that need re-framing . . . .

Sincerely,

Clint Watson
Software Craftsman and Art Fanatic

PS - If you need frames, either for your own artwork or for artwork you've purchased.  I highly recommend Art Ready Frames.  If you're a FASO Gold customer, don't forget to order from inside your FASO control panel to receive your exclusive 10% discount.  In the interest of full disclosure, I need to say that we have a business relationship with Art Ready Frames and the links in this article are affiliate links.  For that reason, I have refrained previously from "reviewing" Art Ready Frames, but now, after experiencing their wonderful customer service, I can confidently say I would recommend them to artists regardless of our relationship.  You can order your frames by clicking here.  If you use the special COUPON CODE "FAVN435" when you order, we'll send you a coupon good for a free entry into the FineArtViews Painting Competition.  (This coupon-code is for non-FASO customers, as FASO customers use a different code to get the 10% discount)



*For those who didn't pick up on the tone of that statement, it was tongue-in-cheek, we would never actually cut down a painting.  Your editor simply enjoys harassing his friend Kevin as Kevin often takes the opportunity to harass us.


 

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Related Posts:

Don't Skimp on the Frame

A Reason to Use Non-Standard Frames?

FASO "Partners" with Art Ready Frames

Try a Real Gold Frame


Topics: Art Business | Art Commentary | Productivity | Framing 

What Would You Like to Do Next?
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 9 Comments

Dena McMurdie
via fineartviews.com
I checked out their website and was amazed at the affordable prices of their frames. After browsing through their selections, it is easy to see that they offer beautiful, quality frames. I'm so glad that you shared this resource! I will definitely be using them in the future.

Jeremy Browne
via clintwatson.net
Hi Clint,
I am hoping that adding a link here is ok, I don't want to step on anyones toes by adding a link for another framing company. The reason I am asking is mainly for other artists (like myself) who are Canadian. It can be a great challenge to get good quality frames, especially from US companies as many don't ship to Canada, and if they do the duty, taxes and shipping can make for an extremely expensive frame. I finally found a company that supplies both closed corner frames, and joined frames which are very nice and well made.
If you are ok with me posting the link please let me know and I will do so, but I won't until I get the ok from you seeing as this is your blog.

Thanks' Clint for all the insight.
Jeremy Browne

Clint Watson
via clintwatson.net
Jeremy, Go ahead and post the link. We are hoping to soon launch a forum for stuff like this where we can have topical discussions and share resources. Our commenting system will probably strip out the hyperlink but you can still post the URL.

Jeremy Browne
via clintwatson.net
Thanks' Clint
That forum is a great idea, I would think it would open up a lot of great information to share with others.

The company in British Columbia for frames is "Classic Gallery Framing"

Their web site is:
www.classicgalleryframing.com



Bunny Oliver
via fineartviews.com
Due to your mentioning Art Ready Frames, I placed my first order with them a couple of weeks ago. Unfortunately, I did not remember the part about the 10 discount for FASO members, but I will next time!

The frames I ordered were standard size, so I have not had experience with their custom frames. However, it was so refreshing to place the order, receive a confirmation and notation that the frames would be here within the week, and receive a post card with a personal note saying they would be coming from a warehouse in Chicago and that hardware would be arriving separetely.

The frames did indeed arrive before the week was out, as did the hardware. The packing was as you describe--safe, but did not take an engineering degree to unpack. And the quality of the frames was excellent.

Thank you so much for giving this good source for quality, affordable frames, and a company which believes in providing quality service as well!

Ramona Dooley
via clintwatson.net
I went to the Art Ready Frames website but was actually trying to find the frames you chose for your two lovely paintings. Would you please let me know?
Thank you.
Kind regards - Ramona
P.S. I also read the other comments - I've purchased from Classic Gallery Framing and have been very pleased with their frames.

Clint Watson
via clintwatson.net
Ramona - when you go to their website, click the red button that reads "View Custom Frames." Scroll down to the fourth frame, the "21-Wyeth Gold 3 1/4" - that's the one I ordered.

Susan Smolensky
via clintwatson.net
I first discovered Art Ready Frames back in October 2008. I needed an unusual size frame (22x28) for a national show. Art Ready Frames did not have the frame in stock but they had it shipped directly from their supplier to me in plenty of time for the show. I have since ordered other frames and I am very pleased with the personal service, the high qulaity and reasonable prices. The Rosetti frames are just stunning!

Tatyana Fogarty
via clintwatson.net
Clint: Thank you for sharing this info. I just placed my first order with them and immediately got the feedback. So far my experience with Art Ready Frames was very good. I also ordered 21 Wyeth Gold and hope that the frames will fit the style of my paintings.










 

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