Artist Websites  Artist Websites |  Featured Artists |  Art Marketing  Art Marketing |  Art Contest |  BrushBuzz |  InformedCollector |  FASO Loves You - Share Your Art, Share Life


« Share Your Stories | Main | Why I Love Twitter »

Follow this Blog

Subscribe to our Newsletter

Quick Links

Artist Websites and Good Design
How to Sell Art
How to Get Your Art Noticed by Galleries
SEO For Artists - The Ultimate Tip


Blog Roll

Mikki Senkarik's Blog

About the Artist
acrylic painting
advice for artists
art and culture
art and psychology
art and society
art appreciation
art blogging advice
Art Business
art collectors
art criticism
art education
art fairs
art festivals
art forum
art gallery tips
art history
art law
art marketing
art museums
art reception
art show
art studio
art supplies
art websites
artist resume advice
artist statement
Artwork videos
BoldBrush Winners
Brian Sherwin
Carolyn Edlund
Carolyn Henderson
Carrie Turner
Clint Watson
commissioned art
Cory Huff
Curator's Pick
Daily Art Show
Dave Geada
Dave Nevue
email newsletters
Eric Rhoads
exposure tips
FASO Featured Artists
Fine Art Shows
framing art
Gayle Faucette Wisbon
giclee prints
Guest Posts
Internet Scams
Jack White
Jane Hunt
Jason Horejs
Jen Piche
John Weiss
Juried Shows
Kathleen Dunphy
Keith Bond
Kelley Sanford
Kim VanDerHoek
landscape painting
Lori Woodward
Luann Udell
Mark Edward Adams
mixed media
Moshe Mikanovsky
New FASO Artist Members
Noteworthy Artist
oil painting
online art competitions
online art groups
open studio
plein air painting
press releases
pricing artwork
S.C. Mummert
sell art
selling art online
selling fine art online
SEO for Artist Websites
social media
social networking
solo show
Steve Atkinson
still life art
support local art
Think Tank
websites for artists
Zac Elletson

 Mar 2018
Feb 2018
Jan 2018
Dec 2017
Nov 2017
Oct 2017
Sep 2017
Aug 2017
July 2017
June 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
July 2016
June 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
July 2015
June 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Dec 2014
Nov 2014
Oct 2014
Sep 2014
Aug 2014
July 2014
June 2014
May 2014
Apr 2014
Mar 2014
Feb 2014
Jan 2014
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
July 2013
June 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
July 2012
June 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
July 2011
June 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Jan 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Aug 2010
July 2010
June 2010
May 2010
Apr 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
July 2008
June 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Dec 2007
Nov 2007
Oct 2007
Sep 2007
Aug 2007
July 2007
June 2007
May 2007
Apr 2007
Mar 2007
Feb 2007
Jan 2007
Dec 2006
Nov 2006
Oct 2006
Sep 2006
Aug 2006
July 2006
June 2006
May 2006
Apr 2006
Mar 2006
Feb 2006
Jan 2006
Dec 2005
Nov 2005
Sep 2005
Aug 2005


Believing in What You Do

by Daniel J. Keys on 7/8/2009 8:52:32 AM

This Post is by Daniel J. Keys, Regular contributing writer for FineArtViews.  Find out how you can be a guest author.

Ask my older sister anything about make-up – anything at all – and I guarantee that by the time she finishes informing you (if you’re a woman) all about the latest brands, colors, and popular applications today, you’ll be thinking of ways to rearrange your schedule to fit in a trip to Sephora on your way home from the office – even if it’s technically out of your way. In fact, she’s so perfected this skill that even women who detest wearing what I like to call female-war-paint will suddenly take up the habit after spending a reasonable amount of time with her. 

So then I must ask myself:  What kind of power does she posses that she’s able to inspire such a re-routing of another woman’s already set plans?  The answer: Enthusiasm. 

Now allow me to clarify something – my sister isn’t employed by Estee Lauder, Clarins, or any other well known cosmetics brand. In fact she isn’t employed by anyone, but rather remains a contented housewife. So what is it that makes her this enthusiastic salesperson unknowingly to herself? She believes in what she uses. 

What causes enthusiasm where your art sales are concerned: Believing in your work. 

Now everyone knows that the most enthusiastic marketers are the most successful. There are many artists out there who aren’t exactly the best at painting, drawing, or sculpting, yet they sell their creations like crazy simply because they’re so enthusiastic about their work. We too then must learn to be enthusiastic where our products are concerned. 

Sure your finished piece may not be equal to the likes of master painter Michael Angelo, but your potential collectors don’t think that way, and they’re looking for a reason to collect art, not a reason to stop.  

Build up your work 

Never speak negatively about your work. Even if that pear in your recent oil painting is lop-sided, mention to the viewer about how well the colors of the pear pop against the dark background. Just as you would build up a person, build up the qualities of your work, and speak of its strengths, not its weaknesses. 

The better that you feel about your product the more you’ll believe in it; and the more that you believe in it the more others will too. People want to be convinced to invest in your art. They’re already looking at it, and they’re going to spend their money somewhere – even in this economy – so if you could convince them to invest in yours wouldn’t you? 

Make improvements 

I’m not suggesting that you just put junk out there for potential clients to see. You do need to do whatever it takes to improve your ability, and work towards becoming the best that you can be. Whether it’s taking a workshop, soliciting the critique of an established artist, or investing in those expensive DVD’s you’ve been looking at, do what’s necessary to better the quality of your work.  

Believe in the importance of what you do 

We aren’t just hobbyists creating art in our spare time – we’re contributors to one of the most rewarding and enriching parts of human existence. We must remember this the next time that we’re hanging our work for exhibits, or speaking with a collector at an art show. It’ll change our attitude towards what it is that we do; and if our attitude changes we’re more likely to affect a change in others attitudes as well.  

Be Prepared – It’s not just for Boy Scouts 

Brace yourself for questions when going into a situation where you’ll be selling. Much like a good Lawyer never asks a question that he doesn’t already know the answer to - a good artist should never be unprepared when faced with a question about his/her work. Know exactly how you want your artwork to be perceived when being shown, and come up with answers before the questions are ever asked. 

This isn’t to give you the appearance of a robot when conversing with potential collectors, but rather to fill your memory bank with answers that will keep you on track when it’s crucial for you to make the sale.  

Be one in a million 

Now is everyone that takes the time to read this article going to become a great success in today’s market? Certainly not! But probably not for the reason that you’re thinking of: It’s not that this will only work for a select few, it’s that only a select few will put this knowledge to work. Anyone can do what it takes to improve their artistic and marketing skills, but not everyone will. All the more reason for you to get out there! 

When we become believers in what we do, others will be converted – they too will begin believing in the quality and significance of our work, and the sales will come!


FASO: The Leading Provider of Professional Artist Websites.
FineArtViews: Straight talk about art marketing, inspiration - daily to your inbox.

InformedCollector: Free daily briefs about today's finest artists in your inbox.

BoldBrush Contest: Monthly Online Painting Contest with over $25,000 in awards. 

Daily Art Show: Daily Show of Art that reaches thousands of potential collectors.


Related Posts:

Cultivating Collectors Face to Face

Art Marketing for Artists Who Want to Change the World

Engaging In Conversation

No Top Rung

Practicing Quiet Confidence

Topics: Art Business | art marketing | Inspiration | Productivity 

What Would You Like to Do Next?
Post your comment Join Email List Follow via RSS Share Share


Loading comments...

Lori Woodward Simons
via web
Daniel, love what you share here... I'm encouraged. Can't believe someone your age paints as well as you do, and now you are a professional writer too!

Can't wait for your next words of wisdom!

Angela Finney
via web
Great post --I just gone done practicing putting up my booth for my first art festival. I came inside for a cool drink, read this post and now I really fired up about marketing my work. Your advice about how to accentuate the postive and being preapared is very specific and helpful to me.

Kathleen Krucoff
via web
Spot on advice. Thanks for reminding us to believe in ourselves and our work.

mary tabar
via web
Hi Daniel, thanks for sharing your tips, you have made me feel that my own work is important. My medium is textiles and most people do not see this form of art as a fine art, and selling work is difficult. I am going to check your paintings!

Daniel J. Keys
via web
Lori - Thanks! I'm pleased that you enjoyed the article so much, and hope that the next one is as inspiring.

Angela - I hope that the show went well for you, and that implementing my advice was beneficial.

Kathleen, and Mary - Thanks for commenting. So nice to hear such positive feedback.

Doris Nickerson
aniel, I also am preparing for an outdoor exhibit in September in a small town nearby. This exhibit has been held every year for 40 years but I am concerned about sales this year because of the economy. Your article was like a "pep talk" before a big football game and I'm getting into a "sales mode" the more I read on FASO. I am going to think positive and hope for the best. I have sold a good number of paintings in this area in the past 20 years but not in this way - just word-of-mouth mostly and have always offered the work at cost plus a little extra. Now my past clientele know this and I'm concerned. So keep up the encouraging words and helpful advice FASO.

asma abbasi
Dear Daniel,
It's extreemly reassuring reading your article. Yesterday I got a rejection from one of the art galleries here stating my work was no 'saleable, you work for yourself not to sell'. I was a takenaback, specially when it was my complete dedication and nothing else. But later I walked out with my chin up high
knowing in my heart I had worked sinceely and would continue to do so. My family ofocuse supported me and so did my dear art friends.
Life in he art world could never be bleak.


FASO Resources and Articles

Art Scammers and Art Scam Searchable Database


FineArtViews, FineArtStudioOnline, FASO, BrushBuzz, InformedCollector, BoldBrush
are Trademarks of BoldBrush Technology, LLC Licensed to BoldBrush, Inc. 

Canvoo is a registered trademark of BoldBrush Technology, LLC Licensed to BoldBrush, Inc

Copyright - BoldBrush Technology, LLC  - All Rights Reserved