A Reason to Use Non-Standard Frames?
by Clint Watson on 7/2/2007 9:42:22 AM
In regards to the gallery panel discussion, I have a comment about standard
sized paintings. I currently purchase custom made frames (hand carved, 22k gold)
which are quite pricey, but I feel I should put the best frame on my art that I
can afford. I had an unfortunate experience with a gallery. A client wanted my
frame on a painting from another artist. Both were the same size, so the gallery
swapped frames. I ended up with a piece of junk frame and my expensive custom
frame walked out the door. Since my frames are custom, I now usually paint
non-standard sizes. If the client wants the painting without the frame, the
gallery holds the frame for a new painting from me.
an unfortunate situation. We feel that perhaps the handling of frames should be
outlined in your contract with the gallery. Most gallery people probably
wouldn't have "stolen" your frame, but even so, it never hurts to outline this
in the contract. Your non-standard size solution will work, but, in general, we
still feel that, from a marketing standpoint, sticking mostly to standard sizes
is a better option. After all, what if the client wants YOUR painting but
doesn't want the frame? The gallery is more likely to have a frame on hand if
your painting is a standard size...
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